Help Center Manage Your Account Ad Targeting using Restrictions

Target Keywords

By setting up keyword targeting for an ad, you can choose to show or hide this particular ad when the serving code contains the keyword parameter. When generating the serving code, you can enter the keywords into the Custom Parameters field "&keywords=food+burger".

To apply the target keywords to an ad, you can click on an ad name, click on the Restrictions tab, then you can add a new restriction type called "Target Keywords".

Target Keywords

Show the ad that is the most relevant to these keywords. For matching all keywords, please use a plus sign between two words. For matching one of the keywords, use a comma between two words. Matching can be partially; travel matches both travel and traveling.

Examples - Matching all target words

Ad "VisitCalifornia" has target keywords travel+california. If the serving code has both of these keywords, this ad will be selected for displaying. If the serving code has only one or none of the target keywords, this ad will not show. If the keywords from the serving code are:

• travel: will not show
• california: will not show
• travel+california: will show
• travelling+california: will show
• travel+california+december: will show

Examples - Matching one or more of the target words

Ad "VisitCalifornia" has target keywords travel,california. If the serving code has any of these keywords, this ad will be selected for displaying. If the serving code has none of the target keywords, this ad will not show. If the keywords from the serving code are:

• travel: will show
• traveling: will show
• california: will show
• travel+california+december: will show
• florida: will not show

Negative Keywords

Do not show the ad if the serving code has these keywords. The usage syntax is similar to the above section. For example, ad "ChildrenVacation" has negative keywords "gambling+violence". If the serving code contains both of these negative keywords, this ad will not show. On the other hand, if the ad "ChildrenVacation" has negative keywords "gambling,violence". If the serving code contains any of these negative keywords, this ad will not show.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Over-delivery above the maximum impression limit
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city
• Target ads by visitor country
• Target ads by visitor language
• Time Capping

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