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Target Keywords

By setting up keyword targeting for an ad, you can choose to show or hide this particular ad when the serving code contains the keyword parameter. When generating the serving code, you can enter the keywords into the Custom Parameters field "&keywords=food+burger".

Target Keywords

Show the ad that is the most relevant to these keywords. For example, ad "Travel-California" has target keywords "travel, california". If the serving code also has one of these keywords, this ad will be selected for displaying.

Negative Keywords

Do not show the ad if the serving code has these keywords. For example, ad "Children-Vacation" has negative keywords "gambling, violence". If the serving code contains one of these negative keywords, this ad will not show.
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