An ad agency plans, designs, creates, manages and buys advertising on publisher's properties for its clients, the advertisers. AdSpeed Ad Server helps the agency manage its client's advertisements, serve ads on publishing partners (individual websites and ad networks), track ad performance including impressions, clicks, conversions, and ad spending. These are some basic steps to begin serving and tracking ads for your client:
1. Add Creative
To create a new creative, follow the main menu "Ads / Create a new Ad". Enter your client's settings for this advertisement such as the landing page and the image banner location.
2. Create Zone
is a rotational pool of one or more ads. This arrangement enables you to switch to a new ad, or test different versions of the same ad (A/B testing), without having to request changes from your publishing partner.
You can have one zone for each publishing website. To create a new zone, follow the main menu "Zones / Create a new Zone".
For example: SiteOne_728x90, SiteTwo_728x90, SiteThree_728x90 and link the same ad to all 3 sites. With this setup, you will be able to count the total impressions and clicks for this ad and also from each site separately.
3. Send Ad Tag
Generate the serving code for the corresponding zone and send it to your publishing partners. They will paste this HTML code into their website, or their own ad server, to display the ad. To generate the serving code for a zone:
- Click on a zone name
- Click on tab "Serving Code"
- Copy and send the ad tag to your publishing partner
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