An ad agency plans, designs, creates, manages and buys advertising on publisher's properties for its clients, the advertisers. AdSpeed Ad Server helps the agency manage its client's advertisements, serve ads on publishing partners (individual websites and ad networks), track ad performance including impressions, clicks, conversions, and ad spending. These are some basic steps to begin serving and tracking ads for your client:
1. Add Creative
Enter your client's settings for this advertisement such as landing page and image banner location.
2. Create Zone
is a rotational pool of one or more ads. This arrangement enables you to easily switch to a new ad, or a different version of the same ad, without having to request changes from the publishing partner. You can have one zone for each publishing website. For example: SiteOne_728x90, SiteTwo_728x90, SiteThree_728x90 and link the same ad to all 3 sites. With this setup, you will be able to count the total impressions and clicks for this ad and also from each site separately.
3. Send Ad Tag
Generate the serving code for the corresponding zone and send it to your publishing partners. They will paste this HTML code into their website, or their own ad server, to display the ad.
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