Help Center For Publishers

Zone

Zone is the rotation pool of multiple ads. You can get a serving code for each individual zone. Other similar terms for zone include channel, slot, placement. Zone setups are very flexible and each publisher has a different situation.

Zone Organization

You can break down by content sections (eg: Travel, Automobile, Legal), or by ad sizes (eg: 468x60, 728x90), or by ad position (eg: Top-468x60, Right-Skyscraper), or a hybrid naming convention (eg: Homepage-Top-468x60, Homepage-Left-120x300, Blog-Right-120x600). If you need our customized advice on setting up and organizing zones for your specific website, please contact us and describe your advertising objectives in details.

Relationships

A publisher can have multiple zones. Each zone can link to zero, one or multiple ads. You can get serving code for each zone. This serving code will deliver all ads within this zone (rotate this pool of ads).

An ad can be linked to zero, one or multiple zones. If you already have a zone's serving code on the site, adding a new ad or remove an expired ad from this zone does not require any change to your web pages.

Create a New Zone

Sign into your account, follow the menu Zones/ Create a New Zone

Link Ad(s) to a Zone

• Sign into your account, follow menu Zones/All
• Click on the Zone name that you want to link ad(s)
• Click on All Ads tab, there will be two listings: the top is the ads being linked to this zone, the bottom is the ads not yet linked to this zone.
• Uncheck an ad in the top listing will remove it from the zone
• Check an ad in the bottom listing will link it to this zone

Apply Restriction(s) to a Zone

• Sign into your publisher account, follow the menu Zones/All
• Click on the zone's name
• Select the Restrictions tab and click on Add

Supported Ad Formats

By default, a zone, ad placement, accepts all ad formats (image/banner ads, Flash/SWF ads, Rich-Media/HTML ads, text link ads). If you want to allow only certain formats, you can change the zone's advanced setting. This is useful when a zone is published in your media kit and you only allow advertisers to submit certain ad formats. For example, the zone for your classified section only accepts text link ads.

Email/Newsletter Zone

This special type of zone is designed to serve image ads inside a HTML email campaign. When creating/editing the zone, you can change the zone type to be either Standard or Email. You only need to place the serving code into the HTML email template once and you can switch an ad on or off directly from AdSpeed. However, please note that the zone should only have one active ad at any given time. The reason is that most email clients do not support JavaScript, Iframe and cookie, which prevent ad rotation functionality from working properly. To setup an email zone:

• Create a new zone, choose the type Email/Newsletter.
• Link one image ad to it.
• Get the serving code for this zone.
• Paste it into your HTML email template.
• To switch ad, you can unlink this existing ad and add a new ad into this zone. You can also apply start/end restriction to the ads within the zone to manage the email ad campaign. However, make sure that there is no overlap and there is only a single active ad at any given time.

Other Articles in For Publishers

• Ad
• Advertiser
• Channel
• Getting Started
• Group
• Publisher
• Relationships between ad entities

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