Help Center Manage Your Account Banner, Richmedia, and Text Ads

How do I track clicks for HTML/RichMedia ads?

To track clicks for HTML ads, check "Automatically process RichMedia/HTML code to track clicks" below the HTML code box. This feature can track multiple hyperlinks, forms, client-side image maps as well as Flash ads (with clickTAG parameter) explicitly embedded (1st level) inside the HTML code.

However, it's only possible to track first level code without any special requirements. It means that if the HTML code links to an external JavaScript/IFRAME that dynamically generates additional HTML code, which changes on every invocation and is outside our control (not modifiable), we need the other ad server to support a feature called "external/3rd party click tracking".

For example: Google AdSense's serving code dynamically generates textlinks each time that are not pre-determinable. AdSpeed does not alter the code generated by AdSense both technically and legally (against their terms). Unless 3rd party click tracking is supported by Google AdSense, these clicks are not traceable by our system.

The 3rd party click tracking feature allows AdSpeed to track click served by other ad servers. This feature is reciprocal between ad servers. Here is the process flow:

1. Overview: 3rd Party Ad Server -> AdSpeed -> Destination URL
2. When a visitor clicks on the ad, the 3rd party ad server records this click first.
3. It then passes on to AdSpeed's click tracker, which in turn, logs this click into our system
4. AdSpeed redirects visitor to the destination URL

Requirements

• You need to ask the other ad server if they support external/3rd party click tracking.
• If they do, you also need to know the appropriate placement of this special parameter (called "macro" by DoubleClick, among other names).
• When adding a RichMedia/HTML ad into our system, you have the HTML code (often called "ad tag") provided by the external ad server. You need to place the AdSpeed's click tracker tag [ASClickTracker] at the appropriate location into the 3rd party ad tag. Due to the complexity and variety of ad servers, there are other click tracking variables [ASClickTrackerEncoded], [ASClickTrackerEncoded2] and [ASClickTrackerRaw]. Please contact us if you need more information about a specific variable.
• When AdSpeed serves this ad, it will replaced the tag [ASClickTracker] with our click tracker link. The destination URL should immediately follow this link (it means you should often end the source URL with this tag).

Sample Usage - DoubleClick

For DoubleClick's DART tag, you can use the parameter click=[ASClickTracker] to track clicks served by DoubleClick. For example: <script src="http://.../Bxx;sz=728x90;ord=[timestamp]?"></script> To track clicks for this ad in AdSpeed, please add the macro [ASClickTracker] to the end and the code would become: <script src="http://.../Bxx;sz=728x90;ord=[timestamp];click=[ASClickTracker]"></script>

Another way to prepare DoubleClick's Motif tag, go to Motif tag generator, enter your ad information and in Publisher Information section, for the field Site click redirect URL (SSCS), enter the AdSpeed's Click Tracking URL, that you find on the first tab when you click an ad name.

Sample Usage - Atlas

For Microsoft's Atlas tag, you can use the parameter click=[ASClickTrackerRaw] (or click=[ASClickTrackerEncoded], depending on the ad type). For example: <iframe src="http://view.atdmt.com/DSF/iview/123456789/direct/01?click=">...</iframe> would become <iframe src="http://view.atdmt.com/DSF/iview/123456789/direct/01?click=[ASClickTrackerRaw]">...</iframe>

Sample Usage - Mediaplex

<script language="JavaScript" src="http://altfarm.mediaplex.com/ad/js/0-0-0-0?mpt=[CACHEBUSTER]&mpvc="></script> would become <script language="JavaScript" src="http://altfarm.mediaplex.com/ad/js/0-0-0-0?mpt=[timestamp]&mpvc=[ASClickTrackerEncoded2]"></script>

Sample Usage - EyeBlaster

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xx&PluID=xx&w=300&h=250&ord=&ncu="></script> would become <script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xx&PluID=xx&w=300&h=250&ord=&ncu=[ASClickTrackerEncoded]"></script>

Support

If you need assistance with this feature, please create a test ad in your account with the 3rd party ad tag and then send us the ad name.

Other Articles in Banner, Richmedia, and Text Ads

• Ad Dimension
• Ad Specifications
• Ad Types
• Ad Weight or Ad Priority
• Alternative Image/Media URL
• Click Tracking URL
• Destination URL or Click URL
• Expandable or rollover Flash ad
• Floating or layer ad
• How do I change the window title of my pop-up/pop-under ads?
• How do I mix image and text in an ad?
• How do I track click for Flash/SWF ads?
• HTML "alt" attribute for ad images
• Image URL
• Peeling ad
• Polite ad or two-phase ad
• QuickTime and Windows Media ads

Cannot find an answer for your question? Ask our Customer Care team

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