Help Center Working in AdSpeed Banner, Richmedia, and Text Ads

How do I track clicks for HTML/RichMedia ads?

To track clicks for HTML ads, check "Automatically process RichMedia/HTML code to track clicks" below the HTML code box. This feature can track multiple hyperlinks, forms, client-side image maps as well as Flash ads (with clickTAG parameter) explicitly embedded (1st level) inside the HTML code.

However, it's only possible to track first level code without any special requirements. It means that if the HTML code links to an external JavaScript/IFRAME that dynamically generates additional HTML code that change on every invocation and is outside our control (not modifiable), we need the other ad server to support a feature called "external/3rd party click tracking".

For example: Google AdSense serving code dynamically generates textlinks each time that are not pre-determinable. AdSpeed cannot alter the code generated by AdSense both technically and legally (against their terms). Unless 3rd party click tracking is supported by Google AdSense, these clicks are not trackable by our system.

The 3rd party click tracking feature allows AdSpeed to track click served by other ad servers. This feature is reciprocal between ad servers. This is the process flow:

Overview: 3rd Party Ad Server -> AdSpeed -> Destination URL
When a visitor clicks on the ad, the 3rd party ad server records this click first.
It then passes to AdSpeed's click tracker, which in turn, logs this click into our system
AdSpeed redirects visitor to the destination URL

Requirements

You need to ask the other ad server if they support external/3rd party click tracking.
If they do, you also need to know the appropriate placement of this special parameter (called "macro" by DoubleClick among other names).
When adding a RichMedia/HTML ad into our system, you have the HTML code (often called "ad tag") provided by the external ad server. You need to place [ASClickTracker] at the appropriate location into this ad tag.
When AdSpeed serves this ad, it will replaced [ASClickTracker] with our click tracker link. The destination URL should immediately follow this link (it means you should often end the source URL with this tag).

Sample Usage - DoubleClick

For DoubleClick's DART tag, you can use the parameter click=[ASClickTracker] to track clicks served by DoubleClick. For example: <script src="http://.../Bxx;sz=728x90;ord=[timestamp]?"></script> becomes <script src="http://.../Bxx;sz=728x90;ord=[timestamp];click=[ASClickTracker]"></script>

For DoubleClick's Motif tag, go to Motif tag generator, enter your ad information and in Publisher Information section, for the field Site click redirect URL (SSCS), enter AdSpeed's Click Tracking URL, which can be found when in the Details tab in our control panel.

Support

If you need assistance with this feature, please create a test ad in our system with the 3rd party ad tag and then send us the ad name.

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