To track
conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our system into their webpages. The code should be placed on the
How to generate the code?
- Sign into your Advertiser account & follow menu Home / Conversion Tracking
- Copy the code & paste it into the conversion pages on your website
- Edit the conversion types or values (optional)
Where to place the code?
When your customer visits the webpage with a conversion tracking code, our system will record the data for this conversion (value, location, time, date, etc.) If the conversion type is:
- Purchase: the tracking code should be put inside a page that says "Thank you for your oder", the thank-you page when the customer has bought something from your store.
- Signup: you should put the tracking code on the page that says "You have been subscribed to our newsletter", or "Thank you for signing up".
- Furthermore, you can create additional conversion types that suit your tracking requirements.
Assign monetary value for each conversion
Additionally, you can also assign a dollar value to each conversion through the tracking code. For example, the customer purchased a $20 item then you should use $20 as the conversion value in the tracking code. This value could be assigned dynamically (the value of the shopping cart for each customer) by your shopping cart software.
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