Help Center For Advertisers Conversion

How can I track conversions?

To track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our system into their webpages.

How to get the conversion tracking code?

If you are an Advertiser

• Sign into your advertiser account, follow the menu My Account/ Conversion Tracking
• Copy the code and paste it into the conversion page(s) on your website
• Edit the conversion type or value (optional)

If you are a Publisher or an Agency

• Sign into your publisher account, follow the menu Advertisers/ All
• Choose an advertiser and click on the tab "Conversions" to generate the conversion tracking code
• Copy the code and send it to the advertiser. Instruct the advertiser to paste the code into the conversion page(s) on the advertiser's website
• Edit the conversion type or value (optional)

Where to place the code?

When your customer visits the webpage with a conversion tracking code, our ad server will record the data for this conversion (value, location, time, date, etc.) If the conversion type is:

• Purchase: Put the tracking code on the confirmation page after the customer has bought something from your store. For example: "Thank you for your order"
• Signup: Put the tracking code on the confirmation page after a new registration or submission. For example: "You have been subscribed to our newsletter", or "Thank you for signing up"
• Other: You can create additional conversion types that is suitable to your own tracking requirements.
• Flash/SWF: If you need to track conversions and events inside a Flash file, the tracking image beacon should be embedded inside the SWF file with loadMovie() or the Loader class in ActionScript 3. See more examples.

Assign monetary value for each conversion

Additionally, you can assign a dollar value to each conversion through the tracking code. For example, the customer purchased a $20 item then you should use $20 as the conversion value in the tracking code. This value could be assigned dynamically (the value of the shopping cart for each customer) by your shopping cart software. Reports on conversion value only show up for the advertiser, who set that value on the landing page. Publisher does not see/know how much each conversion is worth to the advertiser. Publisher can set CPA ad rates which is the revenue for publisher and the cost to advertiser.

Other Articles in Conversion

• What is a conversion? What is a transaction?
• What is conversion tracking?

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