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Help Center > Features > Ad Serving

Competitive & Companion Positioning

Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction.

Setup

  • Click on an ad name
  • Select "Restrictions" tab, click "Add"
  • Choose the type to be "Companion/Competitive Positioning"
  • Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive)

Requirement

For this restriction to work, after setting up the restriction for the ads in our system, you need to use the JavaScript-only serving code with different spot numbers. The same setup is required for companion positioning. You can change the spot number setting when generating the serving code as shown below:
Ad Spot Number

Example

To stay within the terms of service, ads from Google AdSense and Yahoo Publisher Network should not be shown together on the same page.
  • The top 728x90 Google AdSense ad has spot #1
  • The sidebar 120x600 Yahoo ad has spot #2

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