Help Center > Manage Your Account > Banner, Richmedia, and Text Ads

Alternative Image/Media URL

An alternative image/media URL is used for Flash/SWF ads. In case the browser does not have a Flash player or has an older version than the required version, this image will be displayed in instead of the interactive content. This image will also be used as a replacement when the SWF file is missing and cannot be loaded. If you leave this setting empty, a default error message will be displayed instead. To correct, please make sure you have the latest Flash plugin and the SWF file loads properly from its web address. You can check for the installed Flash version.

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