Help Center Manage Your Account Serving Code

What is the serving code?

Serving code (ad tag) is a small piece of HTML code to put into your web pages where you want to display ads.

The serving code looks something like this: <!-- Serving Code 7.0 --> ... <!-- End -->

There are two types of serving code. You can get the serving code for each zone or for each ad:

• Zone: rotate ads within this zone, or
• Ad: no rotation, always display this particular ad

Generate the Serving Code

• Sign into your account, follow the menu Ads/All or Zones/All
• Click on an ad or a zone name
• Click on the Serving Code tab. On this page, you can change serving settings and the serving code will be automatically updated.

The advanced settings will help you set up the Serving Spot Number, Number of Ads, Reload ad automatically after a number of seconds, SSL Security, and Custom Parameters.

JavaScript ad tags will be loaded in sequence with the web page's HTML code while IFrame ad tags will be loaded independently (or in parallel) with the rest of the page.

Email Ad Serving

For email ad serving, most email clients do not allow <script> or <iframe>, and also disable cookie. This prevents ad rotation functionality. Therefore, you cannot use the serving code for zone, it is only available for individual ads. You can track impression and click for any specific ad in an email ad serving.

You can use one serving code to serve ads of any dimension and mixing multiple ad dimensions together. Press Ctrl/Command key and select the dimension(s). Text link ads can be mixed with image ads.

Other Articles in Serving Code

• How can I put ads into Blogger and TypePad?
• What is AdSpeed Plugin for WordPress?
• How can I serve multiple zones with a single server request?
• How do I set up advertising on WordPress?
• How can I serve multiple ad dimensions in the same place?
• What are different formats of serving code?
• How can I combine multiple ads in the same placement?
• What is WMODE for SWF ads? How can I change it?
• How can I avoid duplicate ads on the same page?
• What are different types of serving code?
• How do I add current timestamp into the serving code?
• What are the problems with ad blocking software?
• What are interstitial ads?
• How can I customize the interstitial ad template?
• What is pop-up/pop-under serving code?
• Why doesn't the provided HTML serving code work?
• How can I support click tracking for external ad servers?
• Can I have ads refresh automatically without a page reload?

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• What are different types of serving code?

  "There are 2 types of serving code: for each Zone and for each ad. For a specific Zone This serving..."

  63% relevant in Manage Your Account Serving Code
• How can I serve multiple ad dimensions in the same place?

  "When generating the serving code for a zone, you can choose to display only ads of a specific dimension (eg:..."

  46% relevant in Manage Your Account Serving Code
• Zone

  "Zone is the rotation pool of multiple ads. You can get a serving code for each individual zone. Other similar..."

  45% relevant in For Publishers
• Ad Tag and Serving Code

  "Rotating Multiple Ads or Serving One Specific Ad You can choose between two types of rotation: rotate multiple ads within..."

  43% relevant in Features Ad Serving