Help Center Manage Your Account Serving Code

What are interstitial ads?

An interstitial ad is a full-page ad that appears before the actual webpage:

Visitor -> Ad -> Webpage

Example

You put the interstitial serving code in the target page A. When visitors come to page A, they will see a full-page with your ad before continue to see the target page A. You can customize the template for interstitial ads. If visitor clicks on the ad, a new window to the advertiser's website will be opened and will not interfere with the navigation within your website.

To set up an interstitial ad

You can serve a specific ad or a zone (pool of ads) as an interstitial ad.

First, create an ad as usual:

• Sign into your account, follow the menu Ads/Create a New Ad
• Click on the Add tab to enter the new ad's information

Then get the serving code for this interstitial ad:

• Sign into your account, follow the menu Ads/All
• Click on the ad name
• Click on the Serving Code tab, click the Interstitial tab
• Copy the HTML code and paste it to the top of the web page that you want to serve the interstitial ad. The ad will be shown before the viewer can actually see the page contents

Serving Code Settings

• Automatically continue after a given time period. If you want visitors to manually click the Skip This Ad link to continue, set this to Disabled.

Other Articles in Serving Code

• What is the serving code?
• How can I put ads into Blogger and TypePad?
• What is AdSpeed Plugin for WordPress?
• How do I set up advertising on WordPress?
• What are different formats of serving code?
• What is WMODE for SWF ads? How can I change it?
• What are different types of serving code?
• What is an impression beacon?
• How do I add current timestamp into the serving code?
• What are the problems with ad blocking software?
• How can I customize the interstitial ad template?
• What is pop-up/pop-under serving code?
• Why doesn't the provided HTML serving code work?
• How can I support click tracking for external ad servers?

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