Help Center Manage Your Account Ad Targeting using Restrictions

Maximum/Target Quotas

You can set an upper limit for impressions/clicks for an ad. When it reaches any of these numbers (total, daily, monthly impressions or clicks), the ad will not be served to visitors. If this ad has a Dynamic Weight, the system will try to deliver up to the target quotas by adjusting the weight automatically. For example, ad A has a limit of 500 raw impressions/day, ad B has a limit of 100 unique clicks/month.

Daily Quota/Target - Auto Mode

If you want to spread a monthly/total quota evenly every day, you can enable Auto mode for the daily value. This means you do not have to calculate the changing daily value. Our ad server will compute this daily quota using the number of impressions and days left for ad delivery.

Hourly Quota/Target - Auto Mode

If you want to spread a daily quota evenly every hour, you can enable Auto mode for hourly value. This option allows you to avoid setting a fixed hourly value. Our ad server will use the number of impressions and hours left for the day to calculate an appropriate hourly quota.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city or metro area
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Wizard for setting up restrictions

Search Help Center

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Wizard for setting up restrictions

  "When you create a new ad, it's likely you need to set a flight date (start/end) and the maximum/target amount ..."

  49% relevant in Manage Your Account Ad Targeting using Restrictions
• Ad Weight or Ad Priority

  "Ad weight (also called "ad priority") is an indicator of how often a particular ad should appear relatively to other ..."

  48% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• Why does ad server deliver above the maximum impression limit?

  "In order to deliver each ad in less than 0.02 seconds, which is extremely fast, our ad serving engine compares ..."

  35% relevant in Troubleshooting Problems with Ad Serving
• Share of Voice - Share of Impression

  "You can set an ad to maintain a certain percentage of daily impressions within a zone. This saves you from ..."

  29% relevant in Manage Your Account Ad Targeting using Restrictions