You can set a upper limit for impressions/clicks for this ad. When it reaches any of these numbers (total, daily, monthly impressions or clicks), the ad will not be served to visitors. If this ad has a Dynamic Weight, the system will try to deliver up to the target quotas by adjusting the weight automatically. For example, ad A has a limit of 500 raw impressions/day, ad B has a limit of 100 unique clicks/month.
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