Help Center Manage Your Account Ad Targeting using Restrictions

Maximum/Target Quotas

You can set an upper limit for impressions/clicks for an ad. When it reaches any of these numbers (total, daily, monthly impressions or clicks), the ad will not be served to visitors. If this ad has a Dynamic Weight, the system will try to deliver up to the target quotas by adjusting the weight automatically. For example, ad A has a limit of 500 raw impressions/day, ad B has a limit of 100 unique clicks/month.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Over-delivery above the maximum impression limit
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Ad Weight or Ad Priority

  "Ad weight (also called "ad priority") is an indicator of how often a particular ad should appear relatively to other..."

  43% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• Ad Targeting

  "By applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor..."

  32% relevant in Features Ad Serving
• Over-delivery above the maximum impression limit

  "To deliver each ad in less than 0.02 seconds, which is extremely fast, our ad serving engine compares the limit..."

  31% relevant in Manage Your Account Ad Targeting using Restrictions
• What happens if I use more than my impression limit?

  "Each subscription plan has an impression limit that can serve up to a certain number of impressions monthly. For example,..."

  29% relevant in About AdSpeed Sales