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What is conversion tracking?

It often takes many impressions/views to get several clicks. However, clicks are not the last action performed by your visitors. Visitors might purchase some items after several clicks. Advertisers want to know the effectiveness of advertising campaigns. Conversion tracking answers the question of how many clicks result in an actual purchase, signup/registration, lead, viewing of a key page, or some other valuable actions.

Advertisers can get the conversion code, define the conversion types and view conversion stats reports by following the menu Home/Conversion Tracking when signing into an advertiser account. Publishers can also generate/view the conversion code to help advertisers with the conversion tracking setup.

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What is conversion tracking?

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