It often takes many
impressions/views to get several
clicks. However, clicks are not the last action performed by your visitors. Visitors might purchase some items after several clicks.
Advertisers want to know the effectiveness of their campaigns. Conversion tracking answers the question of how many clicks result in an actual purchase, sign-up/registration, lead, viewing of a key page, or some other valuable actions.
Advertisers can get the conversion code, define the conversion types and view conversion stats reports by following the menu My Account / Conversion Tracking in their advertiser's account. Publishers can also generate/view the conversion code to assist their advertisers with the setup.
How does conversion tracking work?
Assuming you, the advertiser, has placed our
conversion tracking code at the end of the ordering process (for eg: a "Thank You" page), the process will follow these steps:
- Click: A visitor clicks on the ad and begins browsing the advertiser's store on September 10. The system records a click on September 10. A cookie is created to track conversions and it could last up to 30 days after the click.
- Purchase: This visitor eventually makes a purchase on September 15. She gets to the "Thank You" page that contains the conversion tracking code. Our system records this conversion and award it to the original click.
- If the conversion is not unique within 24 hours (similar to Unique/Raw Impressions), the transaction count will still be incremented but the conversion count stays the same.
- The conversion stats report will show that on September 10, there is one click, one conversion and one transaction for this click.
Considerations
- The conversion tracking code should be placed in the right page(s). For example: if the code is placed on the order form instead of the Thank You page, the conversions are the interests in the product and not the actual purchases. Generally, it should not be easily accessible from the web unless you want to count conversions of key page-views.
- If the visitor refreshes/reloads the "Thank You" page, the transaction count (and its dollar value) will be incremented. To avoid this situation, you can have a middle page with the conversion tracking code that quickly redirects to the final Thank You page. For example, page A has the tracking code. After ordering, the shopping cart redirects to page A. In turn, page A records the conversion then quickly redirects to the Thank You page.
- Our conversion tracking system is designed to be very flexible. You can have different definitions of a conversion and customize our system to track only what is beneficial to your business.
For Advertisers 
