Help Center Manage Your Account Ad Targeting using Restrictions

Frequency Capping

You can limit the maximum number of impressions that a visitor can see this ad within a period of time. A special case of frequency capping is time capping.

Example

3 views per visitor per 24-hour means that after viewing this ad 3 times, the visitor will not see it again for at least 24 hours. This feature uses cookie to keep track of the impression number.

Example - Time-Sensitive Coupon

If a supermarket ad features a coupon that can be used by the first 100 visitors in a day, the maximum number of impressions per visitor can be set to 1 to ensure the ad can reach 100 different visitors rather than serving multiple impressions of the coupon to the same visitor.

Zone/Campaign Frequency Capping

This restriction can also be applied onto the whole zone or campaign to make sure any ads in these zones/campaigns are only viewed XX number of times by each visitor. For example: a campaign has 3 ads: A, B and C. The frequency capping for this campaign is 10 views per day. Once a visitor views any of the ads (A, B or C) 10 times, these 3 ads will not be displayed to this visitor until a day later.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Maximum/Target Quotas
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city or metro area
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Wizard for setting up restrictions

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