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Having the demo out there was a brilliant idea, as I already feel comfortable with the user interface, so I can jump right in when I sign up!
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"Restrictions can be applied to any ad, zone, campaign or group to target a specific audience. For example: Ad "Test123"..."

"In additional to putting restrictions on any individual ad, you can put restrictions on any zone or campaign. The evaluation..."

"A zone can have another zone as default or secondary. In case no ad could be chosen for the primary..."

"You can show an ad to visitors viewing a certain web page (placement URL) or coming from a certain web..."