Using advanced targeting criteria in our system, you can restrict certain advertisements to certain visitor segments. Any individual ad, zone or campaign can be targeted with the following restrictions:
Geographical Targeting (geotargeting)
- Language (eg: Chinese, English)
- Country (eg: Spain, France)
- City (eg: Chicago, London)
- Continent (eg: Asia, Europe)
- US State, Canada Province, Great Britain Region
- Geographical region/area/province for all other countries
Date & Time
- Day of week (Monday - Sunday)
- Time of day (00 - 23)
- Start & End Date (eg: Oct 10 to Nov 20)
Maximum Impressions/Clicks
- Daily Unique, Daily Raw
- Monthly Unique, Monthly Raw
- Total Unique, Total Raw
For each Visitor
- Frequency Capping (eg: max 5 impressions/hour)
- Time Capping (eg: do not show this ad again in an hour)
- Visitor's IP address (eg: 200.201.202.203)
- Visitor's ISP/Domain (eg: *.comcast.net)
- Browser (eg: Firefox, Internet Explorer, different versions)
- Operating System (eg: Windows XP, Linux, Mac OSX)
- Referring page (came-from/source page)
- Ad Placement page (browsing/visiting page)
Other
- Target keywords
- Competitive/companion positioning
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