Help Center Features Ad Serving

Campaign/Zone Targeting

In additional to putting restrictions on any individual ad, you can put restrictions on any zone or campaign. The evaluation process follows these steps for an example of ad A linked to zone Y,Z and Campaign C,D:

• Restrictions for ad A are evaluated first
• If this is in a zone serving code (choose ads from zone Y), the restrictions for zone Y will be evaluated next
• If this is the direct serving code only for ad A, no zone restriction will be considered
• Last, the system will evaluate all parent campaigns for ad A, meaning restrictions for campaign C and D will be evaluated
• At any step the evaluation fails, the system will skip this ad and look at another ad in the rotation

Some examples for zone/campaigns restrictions:

• Campaign D has a maximum limit of 10,000 impressions per month for several asssigned ads
• Zone MacSection targets visitors running operating system MacOS, you don't need to put restriction on each ad linked to this zone.

Other Articles in Ad Serving

• Ad Optimization
• Ad Targeting
• Competitive & Companion Positioning
• Custom Ad Serving Parameters
• Default and Secondary Zone
• Flexible HTML "Target" Attribute
• Impression Beacons
• Priority in Serving Frequency
• Reloading Ads Automatically without a Page Reload
• Rotating Multiple Ads or Serving One Specific Ad
• Secure Ad Serving with SSL
• Serving Embedded, Pop-up, Pop-under, or Interstitial Ads
• Serving Image, Text, Video, Flash, Rich-media, HTML, and Third-party Ads
• Serving Multiple Ad Dimensions with a Single Ad Tag
• Serving Multiple Ads with a Single Ad Tag
• Serving Multiple Zones with a Single Ad Tag
• Spot Number for Non-Duplicate Ads
• Support for All Ad Dimensions
• Text Link Ads

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