Help Center Getting Started

Relationships between ad entities

In our system, there are different ad entities: Publishers, Advertisers, Zones, Campaigns, Ads and Groups. This diagram demonstrates the relationships between them.

Overview

Entity Pairs

The following diagram shows the relationship between each pair of entity types. A one-to-many relationship means that one entity can link to multiple entities but not the other way around. A many-to-many relationship means that one entity can link to multiple entities and vice versa.

• A publisher can have multiple zones.
• A zone can link to multiple ads.
• A group can link to multiple ads.
• An advertiser can have multiple campaigns.
• A campaign can link to multiple ads.
• An ad can link back to multiple zones, groups and/or campaigns.

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Other articles in Getting Started

• First steps after opening an account
• Publisher
• Advertiser
• Ad
• Zone
• Website
• Group

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