Help Center > For Publishers

Relationships between ad entities

In our system, there are different ad entities: Publishers, Advertisers, Zones, Campaigns, Ads and Groups. This diagram demonstrates the relationships between them.

Relationship Diagram

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Entity Pairs

The following diagram shows the relationship between each pair of entity types. A one-to-many relationship means that one entity can link to multiple entities but not the other way around. A many-to-many relationship means that one entity can link to multiple entities and vice versa.
  • A publisher can have multiple zones.
  • A zone can link to multiple ads.
  • A group can link to multiple ads.
  • An advertiser can have multiple campaigns.
  • A campaign can link to multiple ads.
  • An ad can link back to multiple zones, groups and/or campaigns.
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