Help Center Reporting Overview

How do I send the email statistic reports to my advertisers or myself?

For email reporting, advertisers and publishers have the same interface.

Set up the Email Reports

• Sign into your account, follow the menu Reports / Email Reports
• Click on the Add tab, then choose a type of report to view
• At the end of the stats report, you'll be able to schedule an email report
• You can click on Advanced settings to set a specific starting time, send a copy to other people, or attach a PDF/CSV report

Edit or preview an Email Report

• Sign into your account, follow the menu Reports/ Email Reports
• Click on the report you want to preview this email report
• Click on the Properties tab to edit this email report

Content of the Email Report

You can preview the email reports by clicking on a report name, then the Email View tab. Stats reports will include the breakdown of different levels. For example:

• Publisher will see breakdown for all zones
• Zone stats will include breakdown for all linked ads

• Advertiser will see breakdown for all campaigns
• Campaign stats will include breakdown for all linked ads

Other Articles in Overview

• Ad Interaction Tracking
• Click-Thru Rate (CTR)
• Gross Impression and Unique Impression
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I change the reporting period?
• How is ad metrics in multiple zones calculated?
• Overall Report
• Raw/Gross Click and Unique Click
• What are different chart types?

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