Five reasons for your advertiser to keep advertising on your site
When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is reassuring. This is especially true in the volatile online advertising market, where many advertisers will change sites with great ease if simply given a better offer elsewhere. If they do decide to stick with you, it will probably be because of one of the five following reasons:
Only the advertiser can decide how well their ads are performing on your website. Some will be happy with a certain number of clicks, while others will focus more on the quality of those clicks and the sales that come from them. A good advertiser will know exactly what they want out of their ads, and will stay with your site for as long as their goals are being achieved.
The price you offer your advertisers is not necessarily the most important factor that determines how happy your advertisers are with your service. It is a combination of how much they pay and what they get in return. In other words, the return on their investment. Ideally, they should be getting a fair amount of ad impressions, leads, signups, and/or sales, for a reasonable amount of investment. Again, only the advertiser can gauge what is and is not acceptable in terms of ROI.
Clearly, advertisers love it when visitors intentionally click on their ad and visit their site, but generally, that is not all that matters. What the visitor does after they click on the ad is just as or even more important. Visitors that mention the advertiser's site and products on social media networks are very valuable. Of course, any sales generated from the visitors or newsletter signups are also of great value. These are all signs of quality visitors which are what the advertiser really benefits from. The more people of this kind that come from your site, the more likely it is that the advertiser will stick with you.
Advertisers will often want to quickly change out or tweak the ads that appear on your website. They may also notice that there is a problem with their ad that needs to be rectified. If you can promptly address those technical issues and make all the changes that they need, the advertiser will be a lot more likely to put their trust in your abilities to take care of their advertising needs. This emphasizes the need for a good ad server that allows you and your advertisers to handle your ad operations with a few simple clicks.
The same rule applies when it comes to all other details of your advertising program, such as billing and the ability to answer questions or concerns. It is essential that you respond to any such questions as quickly and as professionally as possible. The longer an advertiser goes without having their issues and questions addressed, the more likely they are to become disgruntled and take their business elsewhere. There are plenty of other options to choose from, so make sure you meet and listen to your customers' needs.