March 31, 2020As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. —
Read More March 24, 2020There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in audio podcasts. —
Read More March 10, 2020All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads on your websites and that is a great way to monetize them. —
Read More March 02, 2020Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out across a variety of different places and activities. —
Read More February 26, 2020It is often said that you should avoid discussing politics or religion, simply because both subjects are issues that tend to be very divisive. With that in mind, some publishers are a little iffy about running election ads on their websites, as the last thing anyone wants to do is alienate a large segment of their audience. —
Read More February 19, 2020If you work in digital marketing operations, you should know the important role played by ad servers. Particularly, advertisers can benefit from ad servers' ability to enhance their ads’ conversion rate and optimize their returns on investment. —
Read More February 12, 2020There are a lot of people out there who want to have an online experience that does not include seeing ads on every website they visit. That said, there are also those who understand that ad revenue is crucial for websites and the people behind them. —
Read More February 03, 2020When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality is that AI has been around for a while and is responsible for a lot of very positive things in the world. —
Read More January 28, 2020Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. —
Read More January 13, 2020When you have an online publication or magazine, it is perfectly natural that you keep looking for alternate ways to make money and at the same time, your visitors and customers can appreciate. While most people tend to think only about regular banner ads, the truth is that you should definitely consider serving video ads on your site. —
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