There are some who will suggest that radio is a dying media, but the reality is that it is still one of the most effective ways to reach an audience, especially a local audience. It’s also much more affordable than TV, making it the perfect option for small to medium businesses who have a limited marketing budget to work with. — Read More
Have you ever dreamed of making money from a hobby that you are truly passionate about? If so, then you are not alone, which may explain why Blogger, Wordpress and other content platforms have so many new users setting up blogs and websites on a daily basis. — Read More
We are all, at one time or another, lured into partaking in one or more of the seven deadly sins. Advertisers and marketers knowingly or unknowingly play on these human weaknesses with their ads. — Read More
Viruses and malware are an issue for anyone who uses a computer, but they can be particularly problematic for online publishers with ad serving on their websites. It is not uncommon for a malicious piece of code to be installed in an ad, wreaking havoc on your own system, as well as on those who click on that ad on your site. — Read More
As soon as a publisher starts looking for advertisers for his/her website, blog or online publication, it quickly becomes clear how monumentally difficult that task can become. Landing your first few advertisers relieves some of that stress. — Read More
When something new arrives on the scene, there is always a bit of a mad rush to be a part of it. The problem here is that getting in early is not always a guarantee for success, which is why it is often better to sit back and play the waiting game. — Read More
There are many products made that are aimed specifically at people living in rural areas. The way in which you advertise to this group online is different than how you would try to target people living in a major city or metropolis. — Read More
One of the things that you quickly learn when advertising products and services is that no two things can really be marketed the same way. One form of advertising that delivers great results for one product may not work at all for another, which is why specific advertising strategies are needed for every single product. — Read More
While online advertising has increased in popularity over the past few years, it should not be the only method that you use to get the word out about your business. Traditional forms of advertising still deliver a fantastic return on investment when they are used correctly. — Read More
If you head to any store, either online or brick-and-mortar, you will likely find items that fall under the fad or speculation category, which are hot today but might disappear the next day. Examples includes hot new toys, fast fashions and most recently, cryptocurrencies. — Read More
- What is ad serving?
- Five ideas for native advertising
- Why does an ad agency need an ad server?
- Five ideas for publishers to help their advertisers
- Pros and cons of having a dedicated landing page for each ad
- Why should you add video advertising to your website?