August 03, 2021Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People has few options to entertain and as a result, downloading new apps, new games on their mobile devices are as easy as it gets. —
Read More July 26, 2021Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work to be done before all goes live and begins generating views, clicks and sales. Also included in the process is finding suitable locations for ad serving. —
Read More July 13, 2021There are several different elements that go into creating a successful advertising campaign, not all of which may be known to you at this point. It is all about understanding what does and does not work when serving an ad, and then being able to make changes on the fly in the ad server that can turn an underperforming campaign into one that delivers a positive ROI. —
Read More July 06, 2021Advertising frequency refers to the number of times an ad shows to the same user in a given time period. Seeing the same ad more than one time can positively reinforce the advertising message in the audience’s mind. —
Read More June 23, 2021Mobile game ads are advertisements that display inside games when people play those apps on their mobile phones and tablets. Gaming apps have one of the highest installs and engagements in app stores. —
Read More June 15, 2021We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. —
Read More May 31, 2021We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to find a way to adapt to stay alive. —
Read More May 24, 2021Mobile publishers develop apps and publish them onto app stores like Apple App Store or Google Play Store for people to download and install into their devices. These publishers often rely on advertising in their apps as one of the main monetization strategies. —
Read More May 11, 2021Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution. —
Read More May 03, 2021Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with businesses able to get their message out inexpensively and quickly, while also being able to hit a targeted audience. —
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