October 05, 2022We are in rather troubled financial times, with inflation and interest rates going through the roof. That has made things rather tight for consumers and businesses alike, with everyone keeping a rein on their finances until things begin to level out. —
Read More September 28, 2022There are different ways to promote a business with online advertising, but in terms of saving time and money, there is perhaps none better than going with an ad server. A lot of the work can basically be automated, as can reporting and data, all of which frees up time for businesses to focus on other things. —
Read More September 15, 2022Serving ads online involves a lot of moving components. Most of the time, ads are displayed instantly within milliseconds and viewers experience no noticeable delay. —
Read More September 06, 2022Online advertising is a complex environment with many different moving parts provided by different vendors. Publishers need to host their website, which include web pages, images, videos and other components. —
Read More August 22, 2022Risk is everywhere and for that reason, there are all kinds of insurance products available for purchase. The most popular ones are car insurance, home insurance, health insurance, life insurance, and liability insurance. —
Read More August 08, 2022When you think about the essentials in life, you immediately think of things like food, clothing, and a roof over your head, as well as a way to get to and from where you need to be. A downside of some of these essentials, specifically for a house and car, is that insurance is required for both. —
Read More August 02, 2022Real estate agents are experts at marketing and they understand the importance of online marketing. When serving ads online for their properties, they can achieve low cost and high reach for their ad campaigns. —
Read More July 27, 2022When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an online business or even sell a book. —
Read More July 11, 2022In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. We will continue to discuss its effects on advertisers, publishers and the whole online advertising industry in general. —
Read More July 06, 2022While we are beyond the worst of the pandemic, we are all well aware that things are still a long way off from the world getting back to the way it was before COVID arrived. The harsh reality is that we may never see a full return to what we considered normal before. —
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