One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. — Read More
You often hear advertisers talk about the importance of reaching their target audience. Every business, no matter the size, has a limited advertising budget. — Read More
When working with advertising campaigns, marketers need a committed company who is responsive to their needs and serve them better with a powerful ad management & ad serving platform. As a premier ad server, AdSpeed is unlike many other adservers you might consider for your business. — Read More
When you think about non-profits, you tend to think about volunteers and fundraising events. While they are certainly still approaches used by these groups, non-profits are also taking advantage of modern technology, which means using the Internet to get their message to the masses. — Read More
Advertising technology, or simply ad tech, changes very rapidly because it combines advertising and technology, which are both very dynamic industries. It is just impossible to predict how we will use advertising 5 or 10 years from now. — Read More
Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. — Read More
Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. — Read More
By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. — Read More
It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. — Read More
Everywhere you turn right now, you run into ads put out by politicians and their political parties, with all of them telling you that they are the right person to vote for. It used to be that you could simply turn off the TV to avoid such ads, but the internet is now a place where political ads run wild. — Read More
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