Blog
How to detect online ad fraud
August 09, 2017When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here is that there are ways to manipulate things so that the balance is tipped in the favor of one side or another. — Read More
Five issues with brand safety for online advertisers
August 03, 2017One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. — Read More
Major mistakes when advertising to kids
July 24, 2017If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? — Read More
Online advertising for your real estate business
July 11, 2017Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. — Read More
Why would a publisher need an ad server?
June 26, 2017If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. — Read More
Five common mistakes with seasonal advertising
June 14, 2017For everything, there is a season, and it is also true in advertising. For example, all major coffee chains offer iced drinks all year round, but it’s not until the summer season rolls around that they start to shift their advertising budget towards the marketing of those goods. — Read More
Seven common mistakes with international advertising
June 09, 2017There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. — Read More
How should a publisher handle viewers with ad blocker?
June 05, 2017Advertising is a valuable income stream for publishers. Most website users are perfectly okay to deal with a couple of ads because they understand that doing so will allow the site owner to invest his/her time and effort to maintain the site and continue creating new content and features. — Read More
Online advertising in a crisis or disaster
May 16, 2017For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. — Read More
Five considerations when accepting and approving ads for your site
May 07, 2017Placing ad on your site is an excellent way to earn some revenue. The mistake that publishers often make is that they will accept any ad that is offered to them, just so that they can increase their earnings. — Read More