· February 04, 2015There is no denying that having ads on your site is a great way to generate some secondary income. While you may be pleased with the money that your ads are generating, you may actually be selling yourself a little short. —
Read More· February 01, 2015Visit any website that contains advertising and you are almost guaranteed to see at least one banner ad. While these types of ads have been around forever, their popularity has never really waned. —
Read More· January 29, 2015Placing ads on your website is a great way to create a consistent stream of income, but they can also hurt your business if you do not pay attention to what is being displayed. The most effective ads on your site are those that are in some way relevant and complementary to the subject of your website. —
Read More· January 08, 2015Ad serving is the act of delivering an online advertisement to a browser on a computer, smartphone, or tablet. This is done through an ad server, which is a software solution, that helps publishers, advertisers, ad agencies, ad networks and ad exchanges, manage their advertising programs. —
Read More· January 07, 2015It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. —
Read More· December 18, 2014As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you need. —
Read More· December 10, 2014In order for a business to succeed, it must introduce its products and/or services to as many people as possible. For that to happen, a solid marketing strategy must be put in place that will use multiple advertising mediums to be able to maximize its reach. —
Read More· December 06, 2014Starting your own business always involves a lot of risk, as it can be tough to break through and get noticed in a crowded marketplace. This is especially true in the restaurant industry, where many new places close their doors in just a few months. —
Read More· November 26, 2014If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A third-party adserver helps a publisher lower operational and development costs compared to an in-house ad server solution that you build and operate with your own staff and servers. —
Read More· November 21, 2014One of the major benefits of having a successful website is the ability to sell advertising space on your pages. There is definitely money to be made in doing so, but it can be difficult to get the advertisers you want. —
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