April 12, 2021We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. —
Read More April 05, 2021Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. —
Read More March 24, 2021When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. —
Read More March 15, 2021People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or services and continue to do so for as long as you are in business. —
Read More March 08, 2021Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. —
Read More March 01, 2021All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. —
Read More February 16, 2021There is an old adage that a picture is worth a thousand words. You would have to say that this is especially true in this day and age. —
Read More February 11, 2021It’s hard to think of an industry that has not been impacted by the pandemic, but people would agree that the hospitality industry is probably the most negatively affected. The harsh reality is that restaurants were forced to close very suddenly, and for those that were able to survive and re-open, many were limited to how many people they could have in their building at any given time. —
Read More February 04, 2021Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. —
Read More January 25, 2021Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. —
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