There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? — Read More
Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. — Read More
Landing advertisers for your website can be challenging, but it is certainly something that can be achieved by just about anyone with a little bit of drive and determination. An equally important task here is making sure that your existing advertisers decide to stay for the long haul. — Read More
When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here is that there are ways to manipulate things so that the balance is tipped in the favor of one side or another. — Read More
One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. — Read More
If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? — Read More
Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. — Read More
If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. — Read More
For everything, there is a season, and it is also true in advertising. For example, all major coffee chains offer iced drinks all year round, but it’s not until the summer season rolls around that they start to shift their advertising budget towards the marketing of those goods. — Read More
There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. — Read More
- Why should you add video advertising to your website?
- Five online advertising ideas for automobile dealers
- How should publishers handle ad blocking?
- Checklist before placing an online ad for your product
- Why do people block online ads?
- How can publishers improve relationships with their advertisers?
- Five ideas for native advertising
- What is ad serving?