Blog

Five considerations when designing your website for advertising

October 11, 2017

Putting together a site that is designed to include ads is not particularly difficult, but if you get the layout wrong, it can cost you in ad revenue and in site traffic. The ads may end up in positions where they are not entirely visible, or you may be displaying them in a way that does not show them fully or somehow blocks the main body of your site. — Read More

Pros and cons of having a dedicated landing page for each ad

October 09, 2017

When you click on an ad that piques your interest, you are usually taken to a page where you can find more details or purchase the product or service shown in the ad. People who click on ads often want to learn more about the product first. — Read More

Security concerns with online advertising

September 29, 2017

Publishers are well aware that there is a lot of money to be made by showing ads on their website. However, the issue here is that when rushing to monetize their pages, there are some site owners who do not perform proper due diligence. — Read More

Why should you add video advertising to your website?

September 12, 2017

There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? — Read More

Five online advertising ideas for automobile dealers

August 28, 2017

Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. — Read More

Top 5 things a publisher should do to retain current advertisers

August 22, 2017

Landing advertisers for your website can be challenging, but it is certainly something that can be achieved by just about anyone with a little bit of drive and determination. An equally important task here is making sure that your existing advertisers decide to stay for the long haul. — Read More

How to detect online ad fraud

August 09, 2017

When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here is that there are ways to manipulate things so that the balance is tipped in the favor of one side or another. — Read More

Five issues with brand safety for online advertisers

August 03, 2017

One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. — Read More

Major mistakes when advertising to kids

July 24, 2017

If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? — Read More

Online advertising for your real estate business

July 11, 2017

Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. — Read More


Archives

Why would a publisher need an ad server?

June 26, 2017

Five common mistakes with seasonal advertising

June 14, 2017

Seven common mistakes with international advertising

June 09, 2017

How should a publisher handle viewers with ad blocker?

June 05, 2017

Online advertising in a crisis or disaster

May 16, 2017

Five considerations when accepting and approving ads for your site

May 07, 2017

What are the pros and cons of self-serve advertising?

May 03, 2017

Pros and cons of native advertising with sponsored articles

May 01, 2017

Pros and cons of advertising in an application

April 17, 2017

How to advertise to a technical and professional audience?

April 07, 2017

How should you advertise to tourists and travelers?

March 27, 2017

5 ideas to get more clicks on your banner ads

March 14, 2017

What is ad serving?

March 11, 2017

Five most common ad formats

March 06, 2017

Five ways mobile advertising can help your business

March 02, 2017

Prepare your website and ad placements for mobile devices

February 17, 2017

Five considerations for publishers with pay-per-lead advertising

February 08, 2017

Should you charge for ad clicks or ad impressions? CPC vs. CPM

January 26, 2017

Setting up an ad campaign for a sales promotion

January 16, 2017

Five problems with click-bait advertising

January 10, 2017

Positive effects of ad targeting

January 04, 2017

How AdSpeed is better than other choices of ad servers

December 29, 2016

Should non-profit organizations spend money on online advertising?

December 27, 2016

Using advertising technology to grow your business

December 14, 2016

Negative effects of ad targeting

December 09, 2016

Benefits of online video advertising over traditional TV advertising

December 05, 2016

5 common tasks after the end of an ad campaign

November 15, 2016

The rise of online video advertising

November 14, 2016

Five avoidable mistakes of political ads

November 10, 2016

How to build a sustainable revenue stream from online advertising

October 27, 2016

Where to place advertising in mobile games?

October 20, 2016

How does an ad blocker work?

October 19, 2016

How to survive on advertising if your business is seasonal?

September 15, 2016

What should you avoid when placing ads in email newsletters?

September 13, 2016

What are the effects of malicious ads on your website?

September 06, 2016

Why should an ad network display relevant ads?

August 16, 2016

How to make money from your website forums?

August 16, 2016

How to earn more from advertising on your website?

August 09, 2016

Why does an ad agency need an ad server?

July 11, 2016

Ideas to promote your self-service advertising program

July 07, 2016

What should you avoid when designing a native ad?

June 29, 2016

Five ideas for native advertising

May 30, 2016

Benefits of using a third-party adserver

May 28, 2016

How to charge a higher rate for advertising on your website?

May 25, 2016

How to prevent and detect fraudulent activities of ad clicks & ad views?

April 20, 2016

Why sell your ad space directly to advertisers?

April 19, 2016

What you need to know about email ad serving?

April 16, 2016

How can publishers improve relationships with their advertisers?

March 15, 2016

What does a publisher need to do after an advertiser places an ad order?

March 10, 2016

How should advertisers handle ad blocking?

March 09, 2016

Why do people block online ads?

February 09, 2016

A new website design is coming

February 08, 2016

How frauds can ruin your advertising deal?

February 08, 2016

Should you buy traffic to your site to increase advertising revenue?

February 03, 2016

How does age affect online ad serving?

January 21, 2016

Pros and cons of relying only on advertising revenue

January 20, 2016

What should your ad server have?

January 19, 2016

Benefits of an ad server for your online business

January 13, 2016

How to calculate a simple advertising budget

January 12, 2016

How should publishers handle ad blocking?

December 11, 2015

Where to advertise your product or service?

December 09, 2015

How can an advertiser select a suitable ad network?

December 07, 2015

Checklist before placing an online ad for your product

November 09, 2015

How does ad blocking affect publishers and what can you do about it?

October 30, 2015

When can you sell ads directly to advertisers?

October 28, 2015

How to increase your advertising revenue

October 19, 2015

Do's and don'ts when advertising to businesses

September 15, 2015

What does an online ad trafficker do?

September 09, 2015

Top 5 things to consider before adding a new ad placement

September 03, 2015

Five do's and don'ts when advertising to women

September 02, 2015

Five do's and don'ts when advertising to the elderly

August 10, 2015

Five do's and don'ts when advertising to children

August 04, 2015

Five legal issues with online advertising that you should be aware of

July 31, 2015

Five do's and don'ts when advertising to men

July 28, 2015

How does gender affect online advertising?

July 13, 2015

What does an online ad designer/copywriter do?

July 06, 2015

How to make your advertisers happy?

July 02, 2015

Why you should have a pay-per-click program on your website?

June 18, 2015

How does online advertising depend on weather conditions?

June 12, 2015

Why should you use an ad server?

June 08, 2015

How to choose a good advertising agency?

June 02, 2015

What are the pros and cons of online video advertising?

May 27, 2015

What are the pros and cons of mobile advertising?

April 28, 2015

Five things to do when giving an advertising discount

April 25, 2015

What not to do with mobile advertising?

April 23, 2015

Five benefits of ad networks and ad exchanges

March 24, 2015

How do seasons affect online ad serving?

March 24, 2015

Common mistakes when setting advertising price for your website

March 17, 2015

Five most common online advertising mistakes

March 06, 2015

What to avoid when giving an advertising discount?

March 04, 2015

What are the pros and cons of advertising via email newsletters?

March 03, 2015

How to get more advertising revenue from your site?

February 04, 2015

What are the pros and cons of banner ads?

February 01, 2015

Why should you care about the type and quality of ads shown on your website?

January 29, 2015

Ad Serving 101

January 08, 2015

How to create effective video ads

January 07, 2015

Pros and cons of selling ads directly to advertisers or through ad networks

December 18, 2014

Ideas to get more bang for your advertising buck

December 10, 2014

Five ways online advertising can help your restaurant

December 06, 2014

What to look for in a third-party ad server?

November 26, 2014

Five challenges with selling ads on your website directly to advertisers

November 21, 2014

Five problems when you use ad networks to sell your advertising space

November 17, 2014

What is an ad server?

November 17, 2014

Five things to check when troubleshooting an ad that is not showing

October 30, 2014

How to choose the right ad server for your business?

October 28, 2014

Five things to avoid in your online text ad

October 21, 2014

Five reasons why you should worry about where your online ads are shown

September 30, 2014

What do the best video ads have in common?

September 24, 2014

Five reasons consumers need online advertising

September 18, 2014

Five reasons businesses need online advertising

September 16, 2014

Why having your own advertisers is better than using ad networks?

September 09, 2014

Five ideas to make visitors enjoy advertising on your website

September 03, 2014

Five reasons an advertiser might no longer want to advertise on your website

August 27, 2014

Five reasons for your advertiser to keep advertising on your site

August 25, 2014

Five questions to ask before you advertise on a website

August 21, 2014

Five ways to offer advertisers more value on your online newspaper/magazine

August 12, 2014

Is your ad really underperforming?

August 06, 2014

What makes online video advertising attractive?

July 29, 2014

Why visitors dislike advertising on your website? What can you do about it?

July 24, 2014

A guide on designing a text ad that works!

July 22, 2014

Doing a little ad investigation

July 16, 2014

What is VAST?

July 02, 2014

New - Ad spending report for advertisers and ad agencies

June 05, 2014

How to find more advertisers for your website

March 19, 2014

Five ways to geo-target your ads to get more sales

February 05, 2014

What is self-service advertising?

October 14, 2013

How to keep your current advertisers?

September 11, 2013

When should you reduce your advertising price and how?

August 12, 2013

When and how to raise your advertising price?

July 08, 2013

How to choose a good advertising designer?

June 16, 2013

Ad Inventory Management

April 18, 2013

Elements of a good advertisement

March 20, 2013

Things to consider when starting your first mobile advertising campaign

December 21, 2012

When should I start placing advertisements on my website?

October 26, 2012

Más consejos útiles para conseguir nuevos anunciantes

October 04, 2012

More helpful tips on finding advertisers

September 27, 2012

Comparing popular ad formats

August 20, 2012

Guidance on how to build an aesthetically pleasing website

June 21, 2012

How do I improve my CTR (Click Through Rate)?

May 22, 2012

Where should I place advertisements on my website?

May 02, 2012

Advice for a new website

April 16, 2012

Where can I find website traffic information?

February 27, 2012

How does video ad serving work?

February 04, 2012

Summary for 2011

December 22, 2011

Five checklist items when you receive a new ad creative from your advertiser

December 15, 2011

Ad targeting by content page and website category

November 15, 2011

How do I bring more traffic to my website?

September 13, 2011

How to setup ads on my partner's websites?

June 17, 2011

10 benefits of using an ad server

April 22, 2011

Summary for 2010

December 25, 2010

How does geographical targeting work?

December 17, 2010

How to choose the right ad server?

December 09, 2010

What is ad targeting?

September 16, 2010

How much to charge for advertising on your website?

April 21, 2010

How to choose a good ad network?

February 11, 2010

Summary for 2009

December 21, 2009

New feature - Advance notification on restrictions

September 17, 2009

API and serving code improvements

August 06, 2009

New features and improvements

July 30, 2009

How to find advertisers for your blog or website?

February 25, 2009

Summary for 2008

December 19, 2008

Selling ads directly vs. selling through ad networks

November 04, 2008

Tips to effective ad management

September 04, 2008

Summary for 2007

December 24, 2007

Significant improvements in navigation

May 15, 2007

Introducing Invoice Management

April 07, 2007

Revenue/Expense Reporting

February 22, 2007

Summary for 2006

December 23, 2006

RSS Stats - Live Bookmarks

September 15, 2006

Summary for 2005

December 07, 2005

Summary for 2004

November 01, 2004

Summary for 2003

December 12, 2003