While we would all love to live in a world that is safe and free from stressful situations, the reality is that we don’t. Watch the news on any given day and you will see that natural disasters are a good deal more common than we would all like. — Read More
The vast majority of website owners increase their revenues by having interesting ads on their websites. However, there are still many people out there who know little about how ads show up on a screen. — Read More
With the rise of the internet, it has become easier than ever to quickly and affordably reach a lot of people for the purposes of marketing. Email marketing was one of the very early methods of getting your message out to the masses. — Read More
If your goal is to land advertisers and keep them coming back for more, you need to be able to deliver outstanding customer service. The fact of the matter is that advertisers essentially have unlimited choices available to them for online advertising because there are sure to be countless publishers out there looking to sell space on their websites. — Read More
There are many people new to advertising who believe that a campaign is a failure if it does not yield immediate results. However, that is not true. — Read More
There are many internet marketers and advertisers out there who believe that email is no longer a valid method of reaching the masses, and as such, they abandon it altogether. This is actually a big mistake because email is still a very valid, oftentimes effective way of reaching a lot of people, and all without investing a lot of time or money. — Read More
Putting together a site that is designed to include ads is not particularly difficult, but if you get the layout wrong, it can cost you in ad revenue and in site traffic. The ads may end up in positions where they are not entirely visible, or you may be displaying them in a way that does not show them fully or somehow blocks the main body of your site. — Read More
When you click on an ad that piques your interest, you are usually taken to a page where you can find more details or purchase the product or service shown in the ad. People who click on ads often want to learn more about the product first. — Read More
Publishers are well aware that there is a lot of money to be made by showing ads on their website. However, the issue here is that when rushing to monetize their pages, there are some site owners who do not perform proper due diligence. — Read More
There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? — Read More
- Why do people block online ads?
- How can publishers improve relationships with their advertisers?
- What is ad serving?
- Five ideas for native advertising
- Benefits of an ad server for your online business
- Five ideas for publishers to help their advertisers