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Advantages of online ad serving during the pandemic

November 11, 2021

Many businesses have adjusted the way in which they do business during the pandemic. We are not just talking about sales here either, as they have also changed how they get the message out about their products and services. — Read More

Mistakes to avoid with video ad serving

November 01, 2021

You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. — Read More

Building an effective ad serving strategy post-pandemic

October 25, 2021

Many countries are going through their third or fourth waves but many people believe the worst might be behind us. Vaccines are widely distributed in many cities and that brings more positive news and lower infection rates. — Read More

Tips for advertisers to manage ad campaigns across multiple publishing partners

October 12, 2021

Even if you don’t know a whole lot about advertising, you probably do know that advertisers don’t put all their eggs in one basket. This is why you see big businesses run ads on TV, radio, and in print, all at the same time. — Read More

Providing good customer service to your advertisers

October 07, 2021

In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with. — Read More

Ad serving tips for more advertising conversions

September 29, 2021

The ultimate goal of every advertiser for their ads is to have many conversions. An advertising conversion is defined as a valuable action performed by the ad viewers. — Read More

Challenges for business with ad serving during the pandemic

September 13, 2021

Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. — Read More

Ad serving for the travel industry with the on-going pandemic

September 01, 2021

While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. — Read More

Ad serving in modern TV advertising

August 24, 2021

The way people watch television has changed dramatically just in the last 10 years. Modern TV advertising means digital and Internet-connected advertising. — Read More

Tips to improve ad viewability

August 16, 2021

An ad impression does not tell the whole story. The traditional definition of an impression is very broad. — Read More

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