Blog
Why would a publisher need an ad server?
June 26, 2017If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. — Read More
Five common mistakes with seasonal advertising
June 14, 2017For everything, there is a season, and it is also true in advertising. For example, all major coffee chains offer iced drinks all year round, but it’s not until the summer season rolls around that they start to shift their advertising budget towards the marketing of those goods. — Read More
Seven common mistakes with international advertising
June 09, 2017There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. — Read More
How should a publisher handle viewers with ad blocker?
June 05, 2017Advertising is a valuable income stream for publishers. Most website users are perfectly okay to deal with a couple of ads because they understand that doing so will allow the site owner to invest his/her time and effort to maintain the site and continue creating new content and features. — Read More
Online advertising in a crisis or disaster
May 16, 2017For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. — Read More
Five considerations when accepting and approving ads for your site
May 07, 2017Placing ad on your site is an excellent way to earn some revenue. The mistake that publishers often make is that they will accept any ad that is offered to them, just so that they can increase their earnings. — Read More
What are the pros and cons of self-serve advertising?
May 03, 2017Selling advertising on your website can take many different forms, and it really all depends on what you are looking to get out of it. For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. — Read More
Pros and cons of native advertising with sponsored articles
May 01, 2017One of the biggest complaints that internet users have with online advertising is that the ads tend to distract and get in the way of the content being shown on the website. This can indeed be a problem, but advertisers and publishers have now discovered a way to get the ads in there without readers immediately known that what they are looking at is an ad. — Read More
Pros and cons of advertising in an application
April 17, 2017If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a lot of money to develop and market, and it’s only fair that the creators actually recoup some of the money for their hard work. — Read More
How to advertise to a technical and professional audience?
April 07, 2017It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. — Read More
Archives
How should you advertise to tourists and travelers?
March 27, 20175 ideas to get more clicks on your banner ads
March 14, 2017What is ad serving?
March 11, 2017Five most common ad formats
March 06, 2017Five ways mobile advertising can help your business
March 02, 2017Prepare your website and ad placements for mobile devices
February 17, 2017Five considerations for publishers with pay-per-lead advertising
February 08, 2017Should you charge for ad clicks or ad impressions? CPC vs. CPM
January 26, 2017Setting up an ad campaign for a sales promotion
January 16, 2017Five problems with click-bait advertising
January 10, 2017Positive effects of ad targeting
January 04, 2017How AdSpeed is better than other choices of ad servers
December 29, 2016Should non-profit organizations spend money on online advertising?
December 27, 2016Using advertising technology to grow your business
December 14, 2016Negative effects of ad targeting
December 09, 2016Benefits of online video advertising over traditional TV advertising
December 05, 20165 common tasks after the end of an ad campaign
November 15, 2016The rise of online video advertising
November 14, 2016Five avoidable mistakes of political ads
November 10, 2016How to build a sustainable revenue stream from online advertising
October 27, 2016Where to place advertising in mobile games?
October 20, 2016How does an ad blocker work?
October 19, 2016How to survive on advertising if your business is seasonal?
September 15, 2016What should you avoid when placing ads in email newsletters?
September 13, 2016What are the effects of malicious ads on your website?
September 06, 2016Why should an ad network display relevant ads?
August 16, 2016How to make money from your website forums?
August 16, 2016How to earn more from advertising on your website?
August 09, 2016Why does an ad agency need an ad server?
July 11, 2016Ideas to promote your self-service advertising program
July 07, 2016What should you avoid when designing a native ad?
June 29, 2016Five ideas for native advertising
May 30, 2016Benefits of using a third-party adserver
May 28, 2016How to charge a higher rate for advertising on your website?
May 25, 2016How to prevent and detect fraudulent activities of ad clicks & ad views?
April 20, 2016Why sell your ad space directly to advertisers?
April 19, 2016What you need to know about email ad serving?
April 16, 2016How can publishers improve relationships with their advertisers?
March 15, 2016What does a publisher need to do after an advertiser places an ad order?
March 10, 2016How should advertisers handle ad blocking?
March 09, 2016Why do people block online ads?
February 09, 2016A new website design is coming
February 08, 2016How frauds can ruin your advertising deal?
February 08, 2016Should you buy traffic to your site to increase advertising revenue?
February 03, 2016How does age affect online ad serving?
January 21, 2016Pros and cons of relying only on advertising revenue
January 20, 2016What should your ad server have?
January 19, 2016Benefits of an ad server for your online business
January 13, 2016How to calculate a simple advertising budget
January 12, 2016How should publishers handle ad blocking?
December 11, 2015Where to advertise your product or service?
December 09, 2015How can an advertiser select a suitable ad network?
December 07, 2015Checklist before placing an online ad for your product
November 09, 2015How does ad blocking affect publishers and what can you do about it?
October 30, 2015When can you sell ads directly to advertisers?
October 28, 2015How to increase your advertising revenue
October 19, 2015Do's and don'ts when advertising to businesses
September 15, 2015What does an online ad trafficker do?
September 09, 2015Top 5 things to consider before adding a new ad placement
September 03, 2015Five do's and don'ts when advertising to women
September 02, 2015Five do's and don'ts when advertising to the elderly
August 10, 2015Five do's and don'ts when advertising to children
August 04, 2015Five legal issues with online advertising that you should be aware of
July 31, 2015Five do's and don'ts when advertising to men
July 28, 2015How does gender affect online advertising?
July 13, 2015What does an online ad designer/copywriter do?
July 06, 2015How to make your advertisers happy?
July 02, 2015Why you should have a pay-per-click program on your website?
June 18, 2015How does online advertising depend on weather conditions?
June 12, 2015Why should you use an ad server?
June 08, 2015How to choose a good advertising agency?
June 02, 2015What are the pros and cons of online video advertising?
May 27, 2015What are the pros and cons of mobile advertising?
April 28, 2015Five things to do when giving an advertising discount
April 25, 2015What not to do with mobile advertising?
April 23, 2015Five benefits of ad networks and ad exchanges
March 24, 2015How do seasons affect online ad serving?
March 24, 2015Common mistakes when setting advertising price for your website
March 17, 2015Five most common online advertising mistakes
March 06, 2015What to avoid when giving an advertising discount?
March 04, 2015What are the pros and cons of advertising via email newsletters?
March 03, 2015How to get more advertising revenue from your site?
February 04, 2015What are the pros and cons of banner ads?
February 01, 2015Why should you care about the type and quality of ads shown on your website?
January 29, 2015Ad Serving 101
January 08, 2015How to create effective video ads
January 07, 2015Pros and cons of selling ads directly to advertisers or through ad networks
December 18, 2014Ideas to get more bang for your advertising buck
December 10, 2014Five ways online advertising can help your restaurant
December 06, 2014What to look for in a third-party ad server?
November 26, 2014Five challenges with selling ads on your website directly to advertisers
November 21, 2014Five problems when you use ad networks to sell your advertising space
November 17, 2014What is an ad server?
November 17, 2014Five things to check when troubleshooting an ad that is not showing
October 30, 2014How to choose the right ad server for your business?
October 28, 2014Five things to avoid in your online text ad
October 21, 2014Five reasons why you should worry about where your online ads are shown
September 30, 2014What do the best video ads have in common?
September 24, 2014Five reasons consumers need online advertising
September 18, 2014Five reasons businesses need online advertising
September 16, 2014Why having your own advertisers is better than using ad networks?
September 09, 2014Five ideas to make visitors enjoy advertising on your website
September 03, 2014Five reasons an advertiser might no longer want to advertise on your website
August 27, 2014Five reasons for your advertiser to keep advertising on your site
August 25, 2014Five questions to ask before you advertise on a website
August 21, 2014Five ways to offer advertisers more value on your online newspaper/magazine
August 12, 2014Is your ad really underperforming?
August 06, 2014What makes online video advertising attractive?
July 29, 2014Why visitors dislike advertising on your website? What can you do about it?
July 24, 2014A guide on designing a text ad that works!
July 22, 2014Doing a little ad investigation
July 16, 2014What is VAST?
July 02, 2014New - Ad spending report for advertisers and ad agencies
June 05, 2014How to find more advertisers for your website
March 19, 2014Five ways to geo-target your ads to get more sales
February 05, 2014What is self-service advertising?
October 14, 2013How to keep your current advertisers?
September 11, 2013When should you reduce your advertising price and how?
August 12, 2013When and how to raise your advertising price?
July 08, 2013How to choose a good advertising designer?
June 16, 2013Ad Inventory Management
April 18, 2013Elements of a good advertisement
March 20, 2013Things to consider when starting your first mobile advertising campaign
December 21, 2012When should I start placing advertisements on my website?
October 26, 2012Más consejos útiles para conseguir nuevos anunciantes
October 04, 2012More helpful tips on finding advertisers
September 27, 2012Comparing popular ad formats
August 20, 2012Guidance on how to build an aesthetically pleasing website
June 21, 2012How do I improve my CTR (Click Through Rate)?
May 22, 2012Where should I place advertisements on my website?
May 02, 2012Advice for a new website
April 16, 2012Where can I find website traffic information?
February 27, 2012How does video ad serving work?
February 04, 2012Summary for 2011
December 22, 2011Five checklist items when you receive a new ad creative from your advertiser
December 15, 2011Ad targeting by content page and website category
November 15, 2011How do I bring more traffic to my website?
September 13, 2011How to setup ads on my partner's websites?
June 17, 201110 benefits of using an ad server
April 22, 2011Summary for 2010
December 25, 2010How does geographical targeting work?
December 17, 2010How to choose the right ad server?
December 09, 2010What is ad targeting?
September 16, 2010How much to charge for advertising on your website?
April 21, 2010How to choose a good ad network?
February 11, 2010Summary for 2009
December 21, 2009New feature - Advance notification on restrictions
September 17, 2009API and serving code improvements
August 06, 2009New features and improvements
July 30, 2009How to find advertisers for your blog or website?
February 25, 2009Summary for 2008
December 19, 2008Selling ads directly vs. selling through ad networks
November 04, 2008Tips to effective ad management
September 04, 2008Summary for 2007
December 24, 2007Significant improvements in navigation
May 15, 2007Introducing Invoice Management
April 07, 2007Revenue/Expense Reporting
February 22, 2007Summary for 2006
December 23, 2006RSS Stats - Live Bookmarks
September 15, 2006Summary for 2005
December 07, 2005Summary for 2004
November 01, 2004Summary for 2003
December 12, 2003Featured
- Checklist before placing an online ad for your product
- How can publishers improve relationships with their advertisers?
Popular
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