Blog

Top mobile ad formats

July 06, 2020

It has been estimated that approximately 90 percent of all marketing entities make use of mobile-based advertising to sell their products/services. That is unsurprising because the world has witnessed a phenomenal surge in the usage of smartphones. — Read More

Click-bait advertising can damage your business as an advertiser

June 23, 2020

If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. — Read More

Ad Server vs. Ad Network

June 15, 2020

In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two terms. — Read More

Ad serving in a post-pandemic world

June 02, 2020

No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues allowing players to return to training, albeit under strict social distancing regulations, are just a couple of signs that there might be some light at the end of what has been a very long pandemic tunnel. — Read More

Advertisers, publishers and adservers work together to get through a global pandemic

May 27, 2020

The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. — Read More

Ad creative tips during a crisis

May 20, 2020

In times of crisis, the average person isn't really concerned about going out and buying the next greatest and latest product or service that’s out there. Instead, they are more concerned with making sure that their family is safe and that they have everything they need to safely navigate the crisis. — Read More

Advantages of mobile advertising

May 13, 2020

Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. — Read More

Ad serving in an uncertain economic time

May 06, 2020

When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. — Read More

Ad serving for a work-at-home audience

April 28, 2020

With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. — Read More

Ad serving tips for a more effective in-app advertising experience

April 21, 2020

In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. — Read More

Blog

Archives