If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a lot of money to develop and market, and it’s only fair that the creators actually recoup some of the money for their hard work. — Read More
It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. — Read More
While there is often a push to advertise to people locally, you could be missing out by taking such a narrow approach. If you offer a product or service that appeals to visitors from out of town or even from other countries, you should know that they have a different mindset and goal than your local residents. — Read More
Ad banners are displayed with the goal to get viewers clicking on them to find out more about the offer on your landing page. Having more clicks means more chances to convert viewers into customers. — Read More
Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. — Read More
No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. — Read More
In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. — Read More
You don't need to be technologically savvy to understand that the way we access the internet today is a lot different than it was 5-10 years ago. More and more people are going online, while on the go, with their smartphones, as well as other mobile devices. — Read More
As a publisher, you have several different ad pricing options available to you on your website. Choosing which one will be the most lucrative and profitable can be a tough task, and it is often found by trial and error, especially for a new website. — Read More
When it comes to having ads on your blog or website, there are a couple of different pricing strategies that you can employ. If you have a site that generates a lot of traffic every day, you might be quite happy to go with ads that pay by the number of impressions. — Read More
- Do's and don'ts when advertising to businesses
- What are the pros and cons of mobile advertising?
- How should publishers handle ad blocking?
- Five do's and don'ts when advertising to the elderly
- Checklist before placing an online ad for your product
- How can publishers improve relationships with their advertisers?