While online advertising has increased in popularity over the past few years, it should not be the only method that you use to get the word out about your business. Traditional forms of advertising still deliver a fantastic return on investment when they are used correctly. — Read More
If you head to any store, either online or brick-and-mortar, you will likely find items that fall under the fad or speculation category, which are hot today but might disappear the next day. Examples includes hot new toys, fast fashions and most recently, cryptocurrencies. — Read More
There are publishers out there who believe that making money with ads on their website as simple as running any kind of ads from any sources and hoping for the best. The reality here is that you need to be really careful about what you choose to display on your site, especially if you want to avoid potential legal issues that could arise. — Read More
When you think about ad serving on a website, you tend to think of advertisements for products and services that everyone can afford. The reality, though, is that businesses that sell high-value items also need to market their products and services as well. — Read More
The number of people using mobile devices to connect to the Internet continues to grow, which has led advertisers to switch their focus towards getting the message out on the smaller screens. While mobile ad serving is certainly a great idea, advertisers should not be putting all their marketing eggs into one basket without serious considerations. — Read More
While it’s true that more people seeing your ad can potentially mean more business, the reality is that you can create serious issues by blasting your ads over too many websites. Sure, more people will see the ads that you put out, but how many are actually your target audience and how much are you paying for these campaigns? — Read More
Ad serving has become an accepted part of the website experience, but the quality of ads that you place on your site can have a big impact on your business. Irrelevant ads can hurt the income you generate from advertisers, and can also negatively affect your overall sales and leads. — Read More
Websites are open for business all year round, but in some instances, there are going to be sites that experience slower periods at certain times of the year. For example, if you operate a site devoted to ski equipment, it’s probably fair to suggest that you won’t see a ton of action during the spring and summer months. — Read More
Take a drive along all major highways and you are sure to encounter rows after rows of billboards. You will also run into outdoor ads at sporting events, concerts, train stations, and just about anywhere where a lot of people congregate. — Read More
Serving ads on your website is a great way to create an additional stream of revenue, but it’s also a practice that can backfire spectacularly if it is done incorrectly. One of the biggest mistakes that publishers make is filling their website with ads that have zero relevance to the subject of the site. — Read More
- What is ad serving?
- Five ideas for native advertising
- Five ideas for publishers to help their advertisers
- Why does an ad agency need an ad server?
- Pros and cons of having a dedicated landing page for each ad
- Why should you add video advertising to your website?