Blog
Basic ad serving metrics: impressions, clicks and click-thru rate
March 31, 2023Ad serving metrics are essential for measuring the performance of your digital advertising campaigns and understanding your audience's behavior. Impressions, clicks, click-thru rate, conversions and events are some of the most common ad serving metrics that every marketer should know and understand. — Read More
How to set advertising rates
March 27, 2023Setting advertising rates is an important task for publishers that want to monetize their traffic through ad serving. Whether you are selling ad space on your website, in your email newsletters, or through other channels, it is important to set rates that are profitable and competitive, while also taking into account the value that you are offering to advertisers. — Read More
Finding the best ad server for your website
March 21, 2023Choosing the right ad serving vendor for your website can be a daunting task, but it's essential for managing multiple advertisers, maximizing your advertising revenue and providing a seamless user experience. An ad server is a technology platform that manages the delivery and tracking of digital advertising campaigns. — Read More
Problems of low ad viewability
March 15, 2023Ad viewability rate refers to the percentage of ad impressions that are actually seen by users. There is a difference between delivered impressions and viewable impressions. — Read More
How to improve ad viewability
March 06, 2023Ad viewability is an important ad metric when measuring the effectiveness of an ad campaign. It refers to the percentage of an ad that is actually visible to users as they scroll through their feeds or visit a website. — Read More
Considerations when serving ads to teenagers
February 27, 2023Serving ads to teenagers is a delicate matter because they are often still developing their values, beliefs, and identities. They are often the early adopters, are willing to try new things and can become powerful influencers for your products and brands. — Read More
How to find advertisers for your Roku video channel?
February 14, 2023It is exciting knowing that you can have your own video channel on Roku, which is a popular video streaming platform. Many people using a Roku-enabled device can turn on your channel and watch what you publish. — Read More
How to monetize your Roku channel (part 2)
February 07, 2023The increasing number of video streaming channels now makes it possible to advertise in countless new places and reach new audiences, which is good for both advertisers and publishers. If you are interested in video streaming, then it might make sense to create your own Roku channel as a publisher. — Read More
How to monetize your Roku channel
January 30, 2023The Roku platform is a popular streaming video service that provides over-the-top content across various Internet-connected devices. There are Roku-enabled TVs, Roku sticks for regular TVs, and Roku app on smart phones. — Read More
Impact of ad skipping on advertisers and publishers
January 12, 2023Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. The video player will display a button “Skip Ad” when an ad becomes skippable, often after 5 seconds. — Read More
Archives
5 ways to earn more advertising revenue
January 03, 2023Serving ads during the holidays
December 21, 2022Should you offer self-service advertising on your website? (part 3)
December 15, 2022Should you offer self-service advertising on your website? (part 2)
December 07, 2022Should you offer self-service advertising on your website?
November 28, 2022Ad serving strategies for a post-pandemic world (part 3)
November 14, 2022Ad serving strategies for a post-pandemic world (part 2)
November 07, 2022Ad serving strategies for a post-pandemic world
October 31, 2022Effects of high interest rate on advertising (part 2)
October 12, 2022Effects of high interest rate on advertising
October 05, 2022Reliability concerns with online advertising (part 3)
September 28, 2022Reliability concerns with online advertising (part 2)
September 15, 2022Reliability concerns with online advertising
September 06, 2022Serving ads for investment and insurance advertisers (part 2)
August 22, 2022Serving ads for investment and insurance advertisers
August 08, 2022Benefits of ad serving for real estate agents (part 2)
August 02, 2022Benefits of ad serving for real estate agents
July 27, 2022Stagflation effects on online advertising (part 2)
July 11, 2022Stagflation effects on online advertising
July 06, 2022Serving ads during the re-opening phase (part 2)
June 27, 2022Serving ads during the re-opening phase
June 09, 2022Common mistakes with video ad serving (part 2)
June 01, 2022Common mistakes with video ad serving
May 16, 2022Ad serving strategies for a high inflation environment (part 2)
May 05, 2022Ad serving strategies for a high inflation environment
April 20, 2022Ad serving and geo-political uncertainties (part 2)
April 11, 2022Ad serving and geopolitical uncertainties
April 05, 2022Tips to manage multiple ads effectively in your ad server (part 2)
March 28, 2022Tips to manage multiple ads effectively in your ad server
March 15, 2022Supply chain issues and ad serving (part 2)
March 08, 2022Supply chain issues and ad serving
February 28, 2022Advantages of a self-service ad serving program for publishers (part 2)
February 18, 2022Advantages of a self-service ad serving program for publishers
February 09, 2022Tips to optimize video ad serving (part 2)
February 01, 2022Tips to optimize video ad serving
January 25, 2022Advantages of a hosted ad server (part 3)
January 13, 2022Advantages of a hosted ad server (part 2)
January 10, 2022Advantages of a hosted ad server
December 28, 2021Advantages of podcast ad serving
December 13, 2021Challenges to publishers after the pandemic
December 05, 2021Opportunities for publishers after the pandemic
November 27, 2021Advantages of online ad serving during the pandemic
November 11, 2021Mistakes to avoid with video ad serving
November 01, 2021Building an effective ad serving strategy post-pandemic
October 25, 2021Tips for advertisers to manage ad campaigns across multiple publishing partners
October 12, 2021Providing good customer service to your advertisers
October 07, 2021Ad serving tips for more advertising conversions
September 29, 2021Challenges for business with ad serving during the pandemic
September 13, 2021Ad serving for the travel industry with the on-going pandemic
September 01, 2021Ad serving in modern TV advertising
August 24, 2021Tips to improve ad viewability
August 16, 2021In-game ad serving considerations
August 03, 2021Finding suitable placements for ad serving
July 26, 2021Knowing your audience when serving ads
July 13, 2021Benefits of frequency capping in ad serving
July 06, 2021Five popular ad formats for mobile games
June 23, 2021Changes to advertising audience after the pandemic
June 15, 2021Considerations for business after the pandemic
May 31, 2021Tips for effective in-app ad serving
May 24, 2021Advantages of an on-demand ad server
May 11, 2021Benefits of using your own ad server for Roku channels
May 03, 2021Online advertising impacts to kids during the pandemic
April 22, 2021Ad serving during the re-opening stage
April 12, 2021How can an ad server help with media buying?
April 05, 2021Benefits of outstream video ads
March 24, 2021Ad serving and privacy issues
March 15, 2021Benefits of video ad serving
March 08, 2021Ad serving on mobile versus desktop
March 01, 2021Serving up a powerful video ad campaign
February 16, 2021Ad serving tips for restaurants and hotels during the pandemic
February 11, 2021OTT versus traditional TV advertising
February 04, 2021Considerations for suitable ad placements
January 25, 2021What is an advertising agency and how to choose a good advertising agency?
January 18, 2021Characteristics of an effective advertisement
January 13, 2021Best practices for video ad serving
January 08, 2021Benefits of an ad server API
January 04, 2021Ad serving predictions after the 2020 pandemic
December 15, 2020Benefits of in-app ad serving
December 07, 2020A brief history of advertising
November 30, 2020Ad serving trends during and after the pandemic
November 23, 2020How to create an effective video advertisement
November 10, 2020Black Friday ad serving during the pandemic
November 05, 2020Industries with a surge in ad serving during pandemic
November 02, 2020Ad serving during a slow economic recovery
October 27, 2020Ad serving strategies in mobile games
October 12, 2020Benefits of a video ad server for Roku
October 08, 2020How to increase the effectiveness of your ad banners
October 06, 2020Ad serving tips to help people hate ads a little less
September 28, 2020Ad serving tips for distance and online learning services
September 16, 2020Tips to maintain ad revenue for publishers during the pandemic
September 14, 2020Popular ad serving trends for 2020
September 08, 2020Introduction to in-stream video ads
August 31, 2020How to use online advertising for reputation management
August 17, 2020Popular online advertising trends for 2020
August 13, 2020Five ways to earn advertising revenue from your hobby website
August 10, 2020Security issues with ad serving
July 27, 2020Top mobile advertising trends you should know
July 16, 20205 ways small advertisers can use video advertising
July 13, 2020Top mobile ad formats
July 06, 2020Click-bait advertising can damage your business as an advertiser
June 23, 2020Ad Server vs. Ad Network
June 15, 2020Ad serving in a post-pandemic world
June 02, 2020Advertisers, publishers and adservers work together to get through a global pandemic
May 27, 2020Ad creative tips during a crisis
May 20, 2020Advantages of mobile advertising
May 13, 2020Ad serving in an uncertain economic time
May 06, 2020Ad serving for a work-at-home audience
April 28, 2020Ad serving tips for a more effective in-app advertising experience
April 21, 2020Benefits of ad serving on smart TVs for small publishers and developers
April 13, 2020Effects of a global pandemic on ad serving
April 06, 2020Considerations for advertisers with in-app ad serving
March 31, 2020Ad serving in audio podcasts
March 24, 2020Benefits of ad servers to publishers
March 10, 2020Observations on ad serving activities during a disease outbreak
March 02, 2020Political ad serving in a divisive world
February 26, 2020Benefits of ad servers to advertisers
February 19, 2020How to deal with ad blocking
February 12, 2020Pros and cons of AI with ad serving
February 03, 2020Pros and cons of ad serving with 5G technology
January 28, 2020Five benefits of video ad serving for your online magazine
January 13, 2020How do criminals use advertising for their malicious purposes?
January 07, 2020Ad serving benefits with native ads
December 30, 2019Pros and cons with ad serving on voice-enabled devices
December 16, 2019Email advertising for automobile service companies
December 09, 2019Pros and cons with advertising on a niche magazine and publication
December 02, 2019Ad serving in video games
November 11, 2019Ad serving tips for email marketing
October 29, 2019Top 5 things to avoid with email ad serving
October 22, 2019How to troubleshoot when an advertisement does not show
October 14, 2019Serving ads on a hobby or niche website
September 30, 2019Ad serving in hotels and resorts
September 17, 2019What do you need to know before setting ad rates?
September 09, 2019Ad serving for medical drug ads
September 02, 2019Ad serving for a hot summer
August 26, 2019Popular ways to monetize your website
August 14, 2019Five tips for a more effective ad landing page
August 05, 2019How to build and manage your online business reputation
July 26, 2019Advertising at a local event
July 15, 2019Top considerations when choosing an email ad server
July 01, 2019Tips to make your online ads more effective
June 18, 2019Advertise to video gamers
June 05, 2019How can retailers benefit from using an ad server?
May 29, 2019Language considerations for your online ads/banners
May 20, 2019How to protect your site from malicious ads
May 07, 2019Tips on spring ad serving
April 30, 2019Pros and cons with advertising on small local newspapers
April 24, 2019Ad serving tips for real estate agents
April 15, 2019Advertising on airplanes
April 08, 2019Five tips when choosing an ad server
March 25, 2019What is responsible advertising?
March 12, 2019Issues with ad serving on connected TVs
March 05, 2019Five tips when displaying ads to seniors
February 27, 2019What to advertise during an economic downturn?
February 25, 2019Ad serving for landlords and their rental properties
February 18, 2019Considerations when serving ads to parents and kids
February 08, 2019Five advertising tips to wealthy people
February 01, 2019Winter ad serving tips
January 28, 2019Ad serving to businesses and professionals
January 22, 2019Pros and cons of advertising on physical magazines
January 14, 2019Five simple steps to prevent ad fraud
January 02, 2019Pros and cons when advertising on social networks
December 26, 2018Advertising and legality of a product
December 17, 2018Artificial intelligence in advertising
December 13, 2018Benefits of online ad serving for political ads
November 29, 2018Offering deals and discounts to retain your advertisers
November 23, 2018How do hackers use online advertising to serve their malicious purposes?
November 08, 2018Advantages of dynamic smart ad serving
October 29, 2018How do privacy regulations affect online advertising?
October 15, 2018Pros and cons of hype in online advertising
October 10, 2018Five concerns with outdoor advertising
October 02, 2018Issues with online ad serving
September 13, 2018Advertising at public events
August 29, 2018Issues with political advertising
August 23, 2018Advertising opportunities in public buildings
August 09, 2018Advertising and addiction
August 01, 2018Five benefits of having an email ad server
July 25, 2018How to appeal to seniors with online advertising
July 19, 2018How does advertising use your imagination?
July 09, 2018Advertising on a moving vehicle
July 02, 2018Privacy considerations with online advertising
June 05, 2018Online versus physical ad flyers
May 30, 2018What to avoid with radio ads?
May 15, 2018Earn advertising money from your hobby site
April 27, 2018How does advertising exploit human’s seven sins?
April 24, 2018How to avoid malicious ads from hacking your site?
April 16, 2018Taking care of your existing advertisers
April 11, 2018Ad serving in augmented reality
April 06, 2018Online advertising in rural areas
April 03, 2018Five factors to consider when advertising luxury items
March 28, 2018Five considerations with radio advertising
March 20, 2018Advertising on fad and speculation products
March 12, 2018Legal considerations with online advertising
March 06, 2018How to advertise big ticket items?
February 28, 2018Limitations of advertising on mobile
February 12, 2018Problems with advertising on too many sites
February 06, 2018How to raise your ad quality?
January 26, 2018How to handle advertising on your website during the slow season?
January 10, 2018Limitations of outdoor advertising
January 08, 2018How bad are irrelevant ads?
January 02, 2018How to advertise after a natural disaster?
December 14, 2017Advantages of having your own adserver
December 11, 2017Five limitations with serving ads in email
December 01, 2017Five ideas for publishers to help their advertisers
November 09, 2017Advertising to a captive audience
November 02, 2017Pros and cons of email advertising
October 28, 2017Five considerations when designing your website for advertising
October 11, 2017Pros and cons of having a dedicated landing page for each ad
October 09, 2017Security concerns with online advertising
September 29, 2017Why should you add video advertising to your website?
September 12, 2017Five online advertising ideas for automobile dealers
August 28, 2017Top 5 things a publisher should do to retain current advertisers
August 22, 2017How to detect online ad fraud
August 09, 2017Five issues with brand safety for online advertisers
August 03, 2017Major mistakes when advertising to kids
July 24, 2017Online advertising for your real estate business
July 11, 2017Why would a publisher need an ad server?
June 26, 2017Five common mistakes with seasonal advertising
June 14, 2017Seven common mistakes with international advertising
June 09, 2017How should a publisher handle viewers with ad blocker?
June 05, 2017Online advertising in a crisis or disaster
May 16, 2017Five considerations when accepting and approving ads for your site
May 07, 2017What are the pros and cons of self-serve advertising?
May 03, 2017Pros and cons of native advertising with sponsored articles
May 01, 2017Pros and cons of advertising in an application
April 17, 2017How to advertise to a technical and professional audience?
April 07, 2017How should you advertise to tourists and travelers?
March 27, 20175 ideas to get more clicks on your banner ads
March 14, 2017What is ad serving?
March 11, 2017Five most common ad formats
March 06, 2017Five ways mobile advertising can help your business
March 02, 2017Prepare your website and ad placements for mobile devices
February 17, 2017Five considerations for publishers with pay-per-lead advertising
February 08, 2017Should you charge for ad clicks or ad impressions? CPC vs. CPM
January 26, 2017Setting up an ad campaign for a sales promotion
January 16, 2017Five problems with click-bait advertising
January 10, 2017Positive effects of ad targeting
January 04, 2017How AdSpeed is better than other choices of ad servers
December 29, 2016Should non-profit organizations spend money on online advertising?
December 27, 2016Using advertising technology to grow your business
December 14, 2016Negative effects of ad targeting
December 09, 2016Benefits of online video advertising over traditional TV advertising
December 05, 20165 common tasks after the end of an ad campaign
November 15, 2016The rise of online video advertising
November 14, 2016Five avoidable mistakes of political ads
November 10, 2016How to build a sustainable revenue stream from online advertising
October 27, 2016Where to place advertising in mobile games?
October 20, 2016How does an ad blocker work?
October 19, 2016How to survive on advertising if your business is seasonal?
September 15, 2016What should you avoid when placing ads in email newsletters?
September 13, 2016What are the effects of malicious ads on your website?
September 06, 2016Why should an ad network display relevant ads?
August 16, 2016How to make money from your website forums?
August 16, 2016How to earn more from advertising on your website?
August 09, 2016Why does an ad agency need an ad server?
July 11, 2016Ideas to promote your self-service advertising program
July 07, 2016What should you avoid when designing a native ad?
June 29, 2016Five ideas for native advertising
May 30, 2016Benefits of using a third-party adserver
May 28, 2016How to charge a higher rate for advertising on your website?
May 25, 2016How to prevent and detect fraudulent activities of ad clicks & ad views?
April 20, 2016Why sell your ad space directly to advertisers?
April 19, 2016What you need to know about email ad serving?
April 16, 2016How can publishers improve relationships with their advertisers?
March 15, 2016What does a publisher need to do after an advertiser places an ad order?
March 10, 2016How should advertisers handle ad blocking?
March 09, 2016Why do people block online ads?
February 09, 2016A new website design is coming
February 08, 2016How frauds can ruin your advertising deal?
February 08, 2016Should you buy traffic to your site to increase advertising revenue?
February 03, 2016How does age affect online ad serving?
January 21, 2016Pros and cons of relying only on advertising revenue
January 20, 2016What should your ad server have?
January 19, 2016Benefits of an ad server for your online business
January 13, 2016How to calculate a simple advertising budget
January 12, 2016How should publishers handle ad blocking?
December 11, 2015Where to advertise your product or service?
December 09, 2015How can an advertiser select a suitable ad network?
December 07, 2015Checklist before placing an online ad for your product
November 09, 2015How does ad blocking affect publishers and what can you do about it?
October 30, 2015When can you sell ads directly to advertisers?
October 28, 2015How to increase your advertising revenue
October 19, 2015Do's and don'ts when advertising to businesses
September 15, 2015What does an online ad trafficker do?
September 09, 2015Top 5 things to consider before adding a new ad placement
September 03, 2015Five do's and don'ts when advertising to women
September 02, 2015Five do's and don'ts when advertising to the elderly
August 10, 2015Five do's and don'ts when advertising to children
August 04, 2015Five legal issues with online advertising that you should be aware of
July 31, 2015Five do's and don'ts when advertising to men
July 28, 2015How does gender affect online advertising?
July 13, 2015What does an online ad designer/copywriter do?
July 06, 2015How to make your advertisers happy?
July 02, 2015Why you should have a pay-per-click program on your website?
June 18, 2015How does online advertising depend on weather conditions?
June 12, 2015Why should you use an ad server?
June 08, 2015How to choose a good advertising agency?
June 02, 2015What are the pros and cons of online video advertising?
May 27, 2015What are the pros and cons of mobile advertising?
April 28, 2015Five things to do when giving an advertising discount
April 25, 2015What not to do with mobile advertising?
April 23, 2015Five benefits of ad networks and ad exchanges
March 24, 2015How do seasons affect online ad serving?
March 24, 2015Common mistakes when setting advertising price for your website
March 17, 2015Five most common online advertising mistakes
March 06, 2015What to avoid when giving an advertising discount?
March 04, 2015What are the pros and cons of advertising via email newsletters?
March 03, 2015How to get more advertising revenue from your site?
February 04, 2015What are the pros and cons of banner ads?
February 01, 2015Why should you care about the type and quality of ads shown on your website?
January 29, 2015Ad Serving 101
January 08, 2015How to create effective video ads
January 07, 2015Pros and cons of selling ads directly to advertisers or through ad networks
December 18, 2014Ideas to get more bang for your advertising buck
December 10, 2014Five ways online advertising can help your restaurant
December 06, 2014What to look for in a third-party ad server?
November 26, 2014Five challenges with selling ads on your website directly to advertisers
November 21, 2014Five problems when you use ad networks to sell your advertising space
November 17, 2014What is an ad server?
November 17, 2014Five things to check when troubleshooting an ad that is not showing
October 30, 2014How to choose the right ad server for your business?
October 28, 2014Five things to avoid in your online text ad
October 21, 2014Five reasons why you should worry about where your online ads are shown
September 30, 2014What do the best video ads have in common?
September 24, 2014Five reasons consumers need online advertising
September 18, 2014Five reasons businesses need online advertising
September 16, 2014Why having your own advertisers is better than using ad networks?
September 09, 2014Five ideas to make visitors enjoy advertising on your website
September 03, 2014Five reasons an advertiser might no longer want to advertise on your website
August 27, 2014Five reasons for your advertiser to keep advertising on your site
August 25, 2014Five questions to ask before you advertise on a website
August 21, 2014Five ways to offer advertisers more value on your online newspaper/magazine
August 12, 2014Is your ad really underperforming?
August 06, 2014What makes online video advertising attractive?
July 29, 2014Why visitors dislike advertising on your website? What can you do about it?
July 24, 2014A guide on designing a text ad that works!
July 22, 2014Doing a little ad investigation
July 16, 2014What is VAST?
July 02, 2014New - Ad spending report for advertisers and ad agencies
June 05, 2014How to find more advertisers for your website
March 19, 2014Five ways to geo-target your ads to get more sales
February 05, 2014What is self-service advertising?
October 14, 2013How to keep your current advertisers?
September 11, 2013When should you reduce your advertising price and how?
August 12, 2013When and how to raise your advertising price?
July 08, 2013How to choose a good advertising designer?
June 16, 2013Ad Inventory Management
April 18, 2013Elements of a good advertisement
March 20, 2013Things to consider when starting your first mobile advertising campaign
December 21, 2012When should I start placing advertisements on my website?
October 26, 2012Más consejos útiles para conseguir nuevos anunciantes
October 04, 2012More helpful tips on finding advertisers
September 27, 2012Comparing popular ad formats
August 20, 2012Guidance on how to build an aesthetically pleasing website
June 21, 2012How do I improve my CTR (Click Through Rate)?
May 22, 2012Where should I place advertisements on my website?
May 02, 2012Advice for a new website
April 16, 2012Where can I find website traffic information?
February 27, 2012How does video ad serving work?
February 04, 2012Summary for 2011
December 22, 2011Five checklist items when you receive a new ad creative from your advertiser
December 15, 2011Ad targeting by content page and website category
November 15, 2011How do I bring more traffic to my website?
September 13, 2011How to setup ads on my partner's websites?
June 17, 201110 benefits of using an ad server
April 22, 2011Summary for 2010
December 25, 2010How does geographical targeting work?
December 17, 2010How to choose the right ad server?
December 09, 2010What is ad targeting?
September 16, 2010How much to charge for advertising on your website?
April 21, 2010How to choose a good ad network?
February 11, 2010Summary for 2009
December 21, 2009New feature - Advance notification on restrictions
September 17, 2009API and serving code improvements
August 06, 2009New features and improvements
July 30, 2009How to find advertisers for your blog or website?
February 25, 2009Summary for 2008
December 19, 2008Selling ads directly vs. selling through ad networks
November 04, 2008Tips to effective ad management
September 04, 2008Summary for 2007
December 24, 2007Significant improvements in navigation
May 15, 2007Introducing Invoice Management
April 07, 2007Revenue/Expense Reporting
February 22, 2007Summary for 2006
December 23, 2006RSS Stats - Live Bookmarks
September 15, 2006Summary for 2005
December 07, 2005Summary for 2004
November 01, 2004Summary for 2003
December 12, 2003Featured
Popular
- Serving ads during the re-opening phase
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- Advantages of an on-demand ad server
- Considerations for business after the pandemic
- Advantages of a self-service ad serving program for publishers
- Advantages of online ad serving during the pandemic