Blog
How do hackers use online advertising to serve their malicious purposes?
November 08, 2018When it comes to online advertising, publishers spend a lot of time finding and selecting ads that are profitable and also relevant to their viewers. With too many advertisers, ads and different ad vendors, it is easy to overlook little details, which might mean placing ads that are harmful to anyone that views or clicks on them. — Read More
Advantages of dynamic smart ad serving
October 29, 2018Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. — Read More
How do privacy regulations affect online advertising?
October 15, 2018Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. — Read More
Pros and cons of hype in online advertising
October 10, 2018When selling a new product, advertisers often go out of their way to make it sound as great as possible. This is done by generating buzz or hype before the product is even released to the public. — Read More
Five concerns with outdoor advertising
October 02, 2018When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. — Read More
Issues with online ad serving
September 13, 2018When you are trying to market your business, there are several different advertising avenues available to you. Online advertising has become incredibly popular, and for very good reasons. — Read More
Advertising at public events
August 29, 2018There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. — Read More
Issues with political advertising
August 23, 2018Many website publishers serve advertising on their pages with creatives that are related to their chosen industry or subject. However, there are often available ad inventory for other types of ads. — Read More
Advertising opportunities in public buildings
August 09, 2018When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. — Read More
Advertising and addiction
August 01, 2018People who have issues with addiction will tell you that there are certain things that trigger their addicted behaviors. Believe it or not, advertising can often be one of those dangerous triggers because it can make people start thinking about something that they have been trying to put out of their mind. — Read More