Whether you are aware of it or not, advertisers do not necessarily think of you as a mindless sheep who will buy anything that they put in front of you. The reality is that they put together a series of words and images in the ad server that are carefully designed to put your own imagination to work. — Read More
There are many different ways to get your message out to the masses, not many of which need to be committed to a single location. One of the most effective ways to get your advertising seen is to take it to the viewers as opposed to waiting for them to come upon it on their own. — Read More
Advertisers understand consumers seldom make a purchase the first time they see an ad online. Therefore, they will often collect information from potential customers who view, click or interact with their ads on a publisher’s website. — Read More
Go to your mailbox on any given day and you will almost certainly find flyers for stores or restaurants in your neighborhood. Being able to sit and go through the ads/flyers that you receive is very cool, as you can might be able to find something that you need and get a good deal on it. — Read More
There are some who will suggest that radio is a dying media, but the reality is that it is still one of the most effective ways to reach an audience, especially a local audience. It’s also much more affordable than TV, making it the perfect option for small to medium businesses who have a limited marketing budget to work with. — Read More
Have you ever dreamed of making money from a hobby that you are truly passionate about? If so, then you are not alone, which may explain why Blogger, Wordpress and other content platforms have so many new users setting up blogs and websites on a daily basis. — Read More
We are all, at one time or another, lured into partaking in one or more of the seven deadly sins. Advertisers and marketers knowingly or unknowingly play on these human weaknesses with their ads. — Read More
Viruses and malware are an issue for anyone who uses a computer, but they can be particularly problematic for online publishers with ad serving on their websites. It is not uncommon for a malicious piece of code to be installed in an ad, wreaking havoc on your own system, as well as on those who click on that ad on your site. — Read More
As soon as a publisher starts looking for advertisers for his/her website, blog or online publication, it quickly becomes clear how monumentally difficult that task can become. Landing your first few advertisers relieves some of that stress. — Read More
When something new arrives on the scene, there is always a bit of a mad rush to be a part of it. The problem here is that getting in early is not always a guarantee for success, which is why it is often better to sit back and play the waiting game. — Read More
- What is ad serving?
- Five ideas for publishers to help their advertisers
- Privacy considerations with online advertising
- Pros and cons of having a dedicated landing page for each ad
- Why should you add video advertising to your website?
- Earn advertising money from your hobby site