Putting together a site that is designed to include ads is not particularly difficult, but if you get the layout wrong, it can cost you in ad revenue and in site traffic. The ads may end up in positions where they are not entirely visible, or you may be displaying them in a way that does not show them fully or somehow blocks the main body of your site. — Read More
When you click on an ad that piques your interest, you are usually taken to a page where you can find more details or purchase the product or service shown in the ad. People who click on ads often want to learn more about the product first. — Read More
Publishers are well aware that there is a lot of money to be made by showing ads on their website. However, the issue here is that when rushing to monetize their pages, there are some site owners who do not perform proper due diligence. — Read More
There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? — Read More
Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. — Read More
Landing advertisers for your website can be challenging, but it is certainly something that can be achieved by just about anyone with a little bit of drive and determination. An equally important task here is making sure that your existing advertisers decide to stay for the long haul. — Read More
When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here is that there are ways to manipulate things so that the balance is tipped in the favor of one side or another. — Read More
One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. — Read More
If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? — Read More
Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. — Read More
- Pros and cons of having a dedicated landing page for each ad
- Five considerations when designing your website for advertising
- How should publishers handle ad blocking?
- Checklist before placing an online ad for your product
- Why do people block online ads?
- How can publishers improve relationships with their advertisers?
- Five ideas for native advertising
- What is ad serving?