Blog
Pros and cons of advertising on physical magazines
January 14, 2019While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow your entire advertising budget on a single form of marketing that ends up being a dud? — Read More
Five simple steps to prevent ad fraud
January 02, 2019In a perfect world, you would create an online ad, run it for as long as needed, and reap the benefits in terms of sales and building an audience. The world, especially the online one, is far from perfect, though, and there are plenty of things that can go wrong with an ad campaign. — Read More
Pros and cons when advertising on social networks
December 26, 2018Social media sites have evolved quite dramatically in recent years, going from places where friends and families shared photos to a place where businesses can grow their audience quickly and relatively cheaply. Advertising within a social network is now more popular than ever, but like any advertising medium, it does come with a specific list of pros and cons. — Read More
Advertising and legality of a product
December 17, 2018We now live in a world where the rules and regulations are not consistent from one place to another. We are not just talking different countries here, but also different states and regions within a given country. — Read More
Artificial intelligence in advertising
December 13, 2018Businesses that are successful are the ones that deliver great customer service as well as a quality product. This means catering to the specific needs of the customer, which is a whole lot easier to do in-store and face-to-face than it is online. — Read More
Benefits of online ad serving for political ads
November 29, 2018While some websites choose to steer clear of political content, there are plenty more who are willing to accept them on their pages. This may explain why so many people campaigning for office are now turning to the internet, more specifically, adservers, to get their message out to the voting public. — Read More
Offering deals and discounts to retain your advertisers
November 23, 2018If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. — Read More
How do hackers use online advertising to serve their malicious purposes?
November 08, 2018When it comes to online advertising, publishers spend a lot of time finding and selecting ads that are profitable and also relevant to their viewers. With too many advertisers, ads and different ad vendors, it is easy to overlook little details, which might mean placing ads that are harmful to anyone that views or clicks on them. — Read More
Advantages of dynamic smart ad serving
October 29, 2018Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. — Read More
How do privacy regulations affect online advertising?
October 15, 2018Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. — Read More