May 11, 2021Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution. —
Read More May 03, 2021Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with businesses able to get their message out inexpensively and quickly, while also being able to hit a targeted audience. —
Read More April 22, 2021During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. —
Read More April 12, 2021We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. —
Read More April 05, 2021Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. —
Read More March 24, 2021When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. —
Read More March 15, 2021People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or services and continue to do so for as long as you are in business. —
Read More March 08, 2021Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. —
Read More March 01, 2021All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. —
Read More February 16, 2021There is an old adage that a picture is worth a thousand words. You would have to say that this is especially true in this day and age. —
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