Ad banners are displayed with the goal to get viewers clicking on them to find out more about the offer on your landing page. Having more clicks means more chances to convert viewers into customers. — Read More
Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. — Read More
No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. — Read More
In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. — Read More
You don't need to be technologically savvy to understand that the way we access the internet today is a lot different than it was 5-10 years ago. More and more people are going online, while on the go, with their smartphones, as well as other mobile devices. — Read More
As a publisher, you have several different ad pricing options available to you on your website. Choosing which one will be the most lucrative and profitable can be a tough task, and it is often found by trial and error, especially for a new website. — Read More
When it comes to having ads on your blog or website, there are a couple of different pricing strategies that you can employ. If you have a site that generates a lot of traffic every day, you might be quite happy to go with ads that pay by the number of impressions. — Read More
One of the best ways to draw in new customers is via a sales promotion. You would think that making this happen would be as simple as throwing up a few banner ads online and waiting for everyone to flock to your site. — Read More
One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. — Read More
You often hear advertisers talk about the importance of reaching their target audience. Every business, no matter the size, has a limited advertising budget. — Read More
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- Checklist before placing an online ad for your product
- How can publishers improve relationships with their advertisers?