Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Considerations when serving ads to parents and kids
    "If you are a parent, you have probably noticed how your kids seem drawn to a specific toy or game advertised on TV. In many cases, it’s more about the ad serving than the product itself, as seasoned advertisers know exactly how to target a younger audience to get them excited about said product. " More
  • Five tips when displaying ads to seniors
    "The number of people who rely on online services every day for their daily activities is absolutely staggering. The advent of mobile devices has made it so much easier for people to stay online all the time so it’s no real surprise that advertisers are now looking to make an impact online. " More
  • What is responsible advertising?
    "There is a lot of money to be made from advertising, both for the advertiser and the publisher. However, the pursuit of money should not mean ignoring or placing all values and responsibilities aside. " More
  • Advertising on airplanes
    "If you pay attention, you will clearly see that advertising is around us wherever we go. There are certain places where we expect to see ads, but there are also many that tend to come as a bit of a surprise. " More
  • Ad serving tips for real estate agents
    "When it comes to building a brand and growing a business, real estate agents really need to get their name and face out there. There is an incredible amount of competition in the industry, with the realtors that do the best very often those that have a recognizable name or face. " More
  • Tips on spring ad serving
    "There are some products and services that can quite easily be advertised year-round. On the other hand, there are those that fall into the seasonal category. " More
  • Language considerations for your online ads/banners
    "When you are advertising your business locally, you already know which language should be used in all your promotional materials. The exception is if you are targeting a smaller niche community within your local area, but for the most part, it’s an easy decision to make in terms of language. " More
  • Advertise to video gamers
    "When it comes to advertising online, there are some industries that are certainly a better fit than others. When you think about the people that spend a lot of time online, you tend to think about gamers, as they are very often the ones spending hours at a time online and paying good money for a variety of items that help enhance their gaming experience. " More
  • Advertising at a local event
    "If you operate a business that is limited to serving the local community, there are plenty of great ways to get the word out about the products and services that you offer. One of the most effective ways to spread you message is at local events across the city or state that you operate within. " More
  • How to build and manage your online business reputation
    "Even if your company does not do any business online, you are still going to have an online reputation. There are several major websites devoted to customers delivering feedback and review on the experience they had when dealing with a business. " More
  • Ad serving for a hot summer
    "When trying to create an income through online advertising, publishers tend to look for ads that can be displayed year-round and remain relevant. The reality, though, is that there are some great ad serving opportunities available with seasonal ads, assuming that you are able to stay on top of your published ads and ensure that they do not stay up longer than is necessary. " More
  • Ad serving in hotels and resorts
    "As far as advertising goes, you might imagine that hotels and resorts would be happy just to get some bookings and guests through the front door. That is not the case because these vacation establishments understand the benefits of marketing to their clients before, during and after their stay at the hotel or resort. " More
  • Ad serving in video games
    "If you have ever played video games, particularly on your phone, you have almost certainly come across ads while you play. Many times, game developers will offer up a game for free, but they will place ads within the game to help them make money. " More
  • Pros and cons with advertising on a niche magazine and publication
    "While there are businesses who make products aimed at a wide audience, there are many more who fall into what is best described as a niche category. Those businesses tend to have a very devoted customer base. " More
  • Email advertising for automobile service companies
    "Buying a vehicle is one of the biggest investments that anyone will make in their life and it is often something you use every day. With that in mind, the majority of drivers go out of their way to protect that investment by making sure that their car is regularly serviced and maintained. " More
  • What to advertise during an economic downturn?
    "In an ideal world, everyone would have a large amount of disposable income available to them so that they could buy whatever their heart desired. This would also be great for advertisers, as their job would become that much easier. " More
  • Five advertising tips to wealthy people
    "There exists an idea that advertising practices are essentially the same regardless of who it is you are trying to reach. This is certainly not the case, though, as you need to create campaigns that speak directly to the target audience you are trying to reach. " More
  • Winter ad serving tips
    "While there are some products and services that are a good fit for your website all year round, there are others that are most certainly not. For example, what you might show in the summer may not be appropriate for winter. " More
  • Five benefits of video ad serving for your online magazine
    "When you have an online publication or magazine, it is perfectly natural that you keep looking for alternate ways to make money and at the same time, your visitors and customers can appreciate. While most people tend to think only about regular banner ads, the truth is that you should definitely consider serving video ads on your site. " More
  • Ad serving for medical drug ads
    "There are some ad opportunities that are more profitable than other offers. However, those also tend to be the ones where you really need to be careful with what you display and where you display it. " More