Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Pros and cons with ad serving on voice-enabled devices
    "We are all looking for ways to make everyday tasks quicker and more convenient. One of the latest and most innovative ways to do that is to make use of the voice-enabled devices that are now on the market, including on your phone. " More
  • Email advertising for automobile service companies
    "Buying a vehicle is one of the biggest investments that anyone will make in their life and it is often something you use every day. With that in mind, the majority of drivers go out of their way to protect that investment by making sure that their car is regularly serviced and maintained. " More
  • Pros and cons with advertising on a niche magazine and publication
    "While there are businesses who make products aimed at a wide audience, there are many more who fall into what is best described as a niche category. Those businesses tend to have a very devoted customer base. " More
  • Ad serving in video games
    "If you have ever played video games, particularly on your phone, you have almost certainly come across ads while you play. Many times, game developers will offer up a game for free, but they will place ads within the game to help them make money. " More
  • Ad serving in hotels and resorts
    "As far as advertising goes, you might imagine that hotels and resorts would be happy just to get some bookings and guests through the front door. That is not the case because these vacation establishments understand the benefits of marketing to their clients before, during and after their stay at the hotel or resort. " More
  • Ad serving for a hot summer
    "When trying to create an income through online advertising, publishers tend to look for ads that can be displayed year-round and remain relevant. The reality, though, is that there are some great ad serving opportunities available with seasonal ads, assuming that you are able to stay on top of your published ads and ensure that they do not stay up longer than is necessary. " More
  • How to build and manage your online business reputation
    "Even if your company does not do any business online, you are still going to have an online reputation. There are several major websites devoted to customers delivering feedback and review on the experience they had when dealing with a business. " More
  • Advertising at a local event
    "If you operate a business that is limited to serving the local community, there are plenty of great ways to get the word out about the products and services that you offer. One of the most effective ways to spread you message is at local events across the city or state that you operate within. " More
  • Advertise to video gamers
    "When it comes to advertising online, there are some industries that are certainly a better fit than others. When you think about the people that spend a lot of time online, you tend to think about gamers, as they are very often the ones spending hours at a time online and paying good money for a variety of items that help enhance their gaming experience. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • Pros and cons of AI with ad serving
    "When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality is that AI has been around for a while and is responsible for a lot of very positive things in the world. " More
  • Ad serving in an uncertain economic time
    "When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. " More
  • Ad serving for a work-at-home audience
    "With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. " More
  • Ad serving tips for a more effective in-app advertising experience
    "In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. " More
  • Considerations for advertisers with in-app ad serving
    "As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. " More
  • Benefits of ad servers to publishers
    "All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads on your websites and that is a great way to monetize them. " More
  • Observations on ad serving activities during a disease outbreak
    "Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out across a variety of different places and activities. " More
  • Political ad serving in a divisive world
    "It is often said that you should avoid discussing politics or religion, simply because both subjects are issues that tend to be very divisive. With that in mind, some publishers are a little iffy about running election ads on their websites, as the last thing anyone wants to do is alienate a large segment of their audience. " More
  • Benefits of ad servers to advertisers
    "If you work in digital marketing operations, you should know the important role played by ad servers. Particularly, advertisers can benefit from ad servers' ability to enhance their ads’ conversion rate and optimize their returns on investment. " More