Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Online advertising impacts to kids during the pandemic
    "During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. " More
  • Ad serving in an uncertain economic time
    "When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. " More
  • Ad serving for a work-at-home audience
    "With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. " More
  • Ad serving tips for a more effective in-app advertising experience
    "In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. " More
  • Considerations for advertisers with in-app ad serving
    "As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. " More
  • Benefits of ad servers to publishers
    "All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads on your websites and that is a great way to monetize them. " More
  • Observations on ad serving activities during a disease outbreak
    "Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out across a variety of different places and activities. " More
  • Political ad serving in a divisive world
    "It is often said that you should avoid discussing politics or religion, simply because both subjects are issues that tend to be very divisive. With that in mind, some publishers are a little iffy about running election ads on their websites, as the last thing anyone wants to do is alienate a large segment of their audience. " More
  • Benefits of ad servers to advertisers
    "If you work in digital marketing operations, you should know the important role played by ad servers. Particularly, advertisers can benefit from ad servers' ability to enhance their ads’ conversion rate and optimize their returns on investment. " More
  • How to deal with ad blocking
    "There are a lot of people out there who want to have an online experience that does not include seeing ads on every website they visit. That said, there are also those who understand that ad revenue is crucial for websites and the people behind them. " More
  • Pros and cons of AI with ad serving
    "When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality is that AI has been around for a while and is responsible for a lot of very positive things in the world. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • Pros and cons with ad serving on voice-enabled devices
    "We are all looking for ways to make everyday tasks quicker and more convenient. One of the latest and most innovative ways to do that is to make use of the voice-enabled devices that are now on the market, including on your phone. " More
  • Email advertising for automobile service companies
    "Buying a vehicle is one of the biggest investments that anyone will make in their life and it is often something you use every day. With that in mind, the majority of drivers go out of their way to protect that investment by making sure that their car is regularly serviced and maintained. " More
  • Pros and cons with advertising on a niche magazine and publication
    "While there are businesses who make products aimed at a wide audience, there are many more who fall into what is best described as a niche category. Those businesses tend to have a very devoted customer base. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • Ad serving during the re-opening stage
    "We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. " More
  • How can an ad server help with media buying?
    "Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. " More
  • OTT versus traditional TV advertising
    "Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. " More