Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • How to use online advertising for reputation management
    "Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any business if they do not keep track about what is being said about them online. " More
  • Considerations for business after the pandemic
    "We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to find a way to adapt to stay alive. " More
  • Changes to advertising audience after the pandemic
    "We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. " More
  • Knowing your audience when serving ads
    "There are several different elements that go into creating a successful advertising campaign, not all of which may be known to you at this point. It is all about understanding what does and does not work when serving an ad, and then being able to make changes on the fly in the ad server that can turn an underperforming campaign into one that delivers a positive ROI. " More
  • In-game ad serving considerations
    "Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. " More
  • Ad serving for the travel industry with the on-going pandemic
    "While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. " More
  • Challenges for business with ad serving during the pandemic
    "Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. " More
  • Providing good customer service to your advertisers
    "In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with. " More
  • Building an effective ad serving strategy post-pandemic
    "Many countries are going through their third or fourth waves but many people believe the worst might be behind us. Vaccines are widely distributed in many cities and that brings more positive news and lower infection rates. " More
  • Mistakes to avoid with video ad serving
    "You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. " More
  • Opportunities for publishers after the pandemic
    "At a time when we are seeing businesses close up shop and others struggling to find employees and fight rising inflation, you might think that everything is doom and gloom. While there certainly are many problems and issues that need to be addressed, the reality is that we are living in a time where there are many opportunities for online publishers as we come out of the pandemic. " More
  • Challenges to publishers after the pandemic
    "There has been a lot of talk about how the pandemic has affected business, with many failing to survive the past couple of years. Those who did survive had to alter their business plan, which included doing more online sales and services. " More
  • Online advertising impacts to kids during the pandemic
    "During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. " More
  • Ad serving during the re-opening stage
    "We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. " More
  • How can an ad server help with media buying?
    "Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. " More
  • Ad serving tips for distance and online learning services
    "People have a legitimate thirst for knowledge, but it’s not everyone who has the time or money to go to college full-time. This is especially true for people in a full-time job looking to learn for advancement, as well as for parents looking to update their education before getting back into the workforce. " More
  • Ad serving trends during and after the pandemic
    "The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. " More
  • Ad serving during a slow economic recovery
    "When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well as some businesses and industries, have had it much worse than others, but everyone has had to make some sort of adjustment. " More
  • Black Friday ad serving during the pandemic
    "One of the biggest shopping days of the year in the United States is referred to a Black Friday. Coming the day after Thanksgiving, Black Friday is traditionally when great deals are delivered and the buying public starts ticking off items on their Christmas list. " More
  • A brief history of advertising
    "Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. " More