Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Ad serving for a work-at-home audience
    "With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. " More
  • What is an advertising agency and how to choose a good advertising agency?
    "Whether you own a large business or a small privately owned business, advertising is an important part in telling the world what you have to offer. Finding the right advertising agency to help you achieve your goals can be difficult and can take a lot of time. " More
  • Considerations for suitable ad placements
    "Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. " More
  • OTT versus traditional TV advertising
    "Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. " More
  • Advantages of a self-service ad serving program for publishers
    "Let’s say that you have a website with quality content and good traffic. You want to start making some money from publishing ads. " More
  • How can an ad server help with media buying?
    "Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. " More
  • Ad serving during the re-opening stage
    "We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. " More
  • Online advertising impacts to kids during the pandemic
    "During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. " More
  • Considerations for business after the pandemic
    "We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to find a way to adapt to stay alive. " More
  • Changes to advertising audience after the pandemic
    "We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. " More
  • Knowing your audience when serving ads
    "There are several different elements that go into creating a successful advertising campaign, not all of which may be known to you at this point. It is all about understanding what does and does not work when serving an ad, and then being able to make changes on the fly in the ad server that can turn an underperforming campaign into one that delivers a positive ROI. " More
  • Ad serving predictions after the 2020 pandemic
    "It’s safe to say that 2020 has been one of the worst years in modern history, with the COVID-19 pandemic sitting at the top of a rather nasty list of events. It’s hard to find good news these days, but we do have a glimmer of hope brewing, as it appears that several highly effective vaccines will soon be made available, likely to those who need it the most first. " More
  • Benefits of in-app ad serving
    "With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. " More
  • Ad serving in an uncertain economic time
    "When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • Popular online advertising trends for 2020
    "Regardless of your industry or products and services that you sell, the following major digital marketing trends cannot be ignored. Only a few years ago, companies just needed a website and maybe a Facebook page. " More
  • How to use online advertising for reputation management
    "Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any business if they do not keep track about what is being said about them online. " More
  • Ad serving tips for distance and online learning services
    "People have a legitimate thirst for knowledge, but it’s not everyone who has the time or money to go to college full-time. This is especially true for people in a full-time job looking to learn for advancement, as well as for parents looking to update their education before getting back into the workforce. " More
  • Ad serving trends during and after the pandemic
    "The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. " More