Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Challenges for business with ad serving during the pandemic
    "Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. " More
  • How to use online advertising for reputation management
    "Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any business if they do not keep track about what is being said about them online. " More
  • Popular online advertising trends for 2020
    "Regardless of your industry or products and services that you sell, the following major digital marketing trends cannot be ignored. Only a few years ago, companies just needed a website and maybe a Facebook page. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Ad serving in an uncertain economic time
    "When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. " More
  • Ad serving for a work-at-home audience
    "With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. " More
  • Ad serving tips for a more effective in-app advertising experience
    "In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. " More
  • Considerations for advertisers with in-app ad serving
    "As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. " More
  • Benefits of ad servers to publishers
    "All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads on your websites and that is a great way to monetize them. " More
  • Observations on ad serving activities during a disease outbreak
    "Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out across a variety of different places and activities. " More
  • Political ad serving in a divisive world
    "It is often said that you should avoid discussing politics or religion, simply because both subjects are issues that tend to be very divisive. With that in mind, some publishers are a little iffy about running election ads on their websites, as the last thing anyone wants to do is alienate a large segment of their audience. " More
  • Benefits of ad servers to advertisers
    "If you work in digital marketing operations, you should know the important role played by ad servers. Particularly, advertisers can benefit from ad servers' ability to enhance their ads’ conversion rate and optimize their returns on investment. " More
  • How to deal with ad blocking
    "There are a lot of people out there who want to have an online experience that does not include seeing ads on every website they visit. That said, there are also those who understand that ad revenue is crucial for websites and the people behind them. " More
  • Pros and cons of AI with ad serving
    "When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality is that AI has been around for a while and is responsible for a lot of very positive things in the world. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • Pros and cons with ad serving on voice-enabled devices
    "We are all looking for ways to make everyday tasks quicker and more convenient. One of the latest and most innovative ways to do that is to make use of the voice-enabled devices that are now on the market, including on your phone. " More
  • Ad serving tips for distance and online learning services
    "People have a legitimate thirst for knowledge, but it’s not everyone who has the time or money to go to college full-time. This is especially true for people in a full-time job looking to learn for advancement, as well as for parents looking to update their education before getting back into the workforce. " More
  • Ad serving trends during and after the pandemic
    "The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. " More
  • Ad serving for the travel industry with the on-going pandemic
    "While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. " More