Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Considerations when serving ads to parents and kids
    "If you are a parent, you have probably noticed how your kids seem drawn to a specific toy or game advertised on TV. In many cases, it’s more about the ad serving than the product itself, as seasoned advertisers know exactly how to target a younger audience to get them excited about said product. " More
  • Ad serving to businesses and professionals
    "While a good number of ads that you see online are aimed directly at the average consumers, those are not the only types of advertising to be found. There are countless businesses out there who place ads that target other businesses, as well as industry professionals. " More
  • Five advertising tips to wealthy people
    "There exists an idea that advertising practices are essentially the same regardless of who it is you are trying to reach. This is certainly not the case, though, as you need to create campaigns that speak directly to the target audience you are trying to reach. " More
  • What to advertise during an economic downturn?
    "In an ideal world, everyone would have a large amount of disposable income available to them so that they could buy whatever their heart desired. This would also be great for advertisers, as their job would become that much easier. " More
  • Five tips when displaying ads to seniors
    "The number of people who rely on online services every day for their daily activities is absolutely staggering. The advent of mobile devices has made it so much easier for people to stay online all the time so it’s no real surprise that advertisers are now looking to make an impact online. " More
  • What is responsible advertising?
    "There is a lot of money to be made from advertising, both for the advertiser and the publisher. However, the pursuit of money should not mean ignoring or placing all values and responsibilities aside. " More
  • Advertising on airplanes
    "If you pay attention, you will clearly see that advertising is around us wherever we go. There are certain places where we expect to see ads, but there are also many that tend to come as a bit of a surprise. " More
  • Ad serving tips for real estate agents
    "When it comes to building a brand and growing a business, real estate agents really need to get their name and face out there. There is an incredible amount of competition in the industry, with the realtors that do the best very often those that have a recognizable name or face. " More
  • Tips on spring ad serving
    "There are some products and services that can quite easily be advertised year-round. On the other hand, there are those that fall into the seasonal category. " More
  • Language considerations for your online ads/banners
    "When you are advertising your business locally, you already know which language should be used in all your promotional materials. The exception is if you are targeting a smaller niche community within your local area, but for the most part, it’s an easy decision to make in terms of language. " More
  • Pros and cons of advertising on physical magazines
    "While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow your entire advertising budget on a single form of marketing that ends up being a dud? " More
  • Advertising and legality of a product
    "We now live in a world where the rules and regulations are not consistent from one place to another. We are not just talking different countries here, but also different states and regions within a given country. " More
  • Winter ad serving tips
    "While there are some products and services that are a good fit for your website all year round, there are others that are most certainly not. For example, what you might show in the summer may not be appropriate for winter. " More
  • Five reasons businesses need online advertising
    "All well-known, big name brands spend large amounts of money on online advertising. You might wonder why a company that is so successful needs to spend money on ads. " More
  • What do the best video ads have in common?
    "If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
  • Ideas to get more bang for your advertising buck
    "In order for a business to succeed, it must introduce its products and/or services to as many people as possible. For that to happen, a solid marketing strategy must be put in place that will use multiple advertising mediums to be able to maximize its reach. " More
  • Five do's and don'ts when advertising to children
    "If you are a parent, you have probably had your kids come to you at one time or another talking about a product they have seen on TV. Companies that make products for kids are well aware of the importance of reaching their target market. " More
  • Advertising and addiction
    "People who have issues with addiction will tell you that there are certain things that trigger their addicted behaviors. Believe it or not, advertising can often be one of those dangerous triggers because it can make people start thinking about something that they have been trying to put out of their mind. " More
  • Advantages of dynamic smart ad serving
    "Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. " More
  • Offering deals and discounts to retain your advertisers
    "If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. " More