A guide on designing a text ad that works!
If you want to advertise your product or service, a text ad can be very effective. A text ad is similar to a classified ad on a newspaper with significant improvements for the digital age. Often, it is displayed on search results when people type in a query into a search engine. This is known as search advertising. For example, if you search for a phone, you can find ads from compatible wireless carriers. Another common placement for text ads are on web pages with matching content. There are ad servers with a feature called contextual advertising that can place text ads based on the content of a viewing page. For example, when you view a page that reviews the best phones, you might see ads for those phones on sale. Therefore, it is important to create a text advertisement that is effective by keeping these factors in mind:
It pays to create a text ad which has brief and concise content. You should also think of placing snack-sized content and also ensure to provide a strong call-to-action. It is important to place emphasis on one call-to-action per ad. If you have multiple call-to-actions in your ad then it can confuse potential customers and your click-through rate will suffer. In the end, remember that a long text advertisement can push your customers to look elsewhere because it's too long and wordy.
Make use of a headline that sells
When you setup your text advertisement in an ad server, it is necessary that you put more effort to write a creative and unique headline. It will ultimately be your headline that will grab attention and contribute to the success of your text advertisement.
Make use of strong keywords
It is key to use the right keywords for your ads that are strongly associated with the product or service. First, it helps your buyers find and relate to the ad easily. Second, the ad server will be able to serve it to the right audience via contextual or keyword targeting.
Choose the right color and font
You should know what your targeted audience is before you finalize the color and font of your text ad. Then choose carefully from the given color palettes. Make sure you select a color and font that are easy to read and view on different devices and screen sizes. The text color should be compatible with the background color of your website or landing page. The design of your ad should be simple and yet attractive. If possible, you could also use some pictures or photos with the text to make it more visual and attractive.
- Five things to avoid in your online text ad
"While many advertisers are making the leap to video advertising, there are still plenty who rely on text ads, and for good reason. Text advertising is still an incredibly effective way to create leads and sales, but only if it is done correctly. " More
- Five most common ad formats
"No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
- Ad serving on mobile versus desktop
"All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More