Blog Ad Fraud
Below are articles within Ad Fraud category on AdSpeed ad server
- How to detect online ad fraud
"When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here is that there are ways to manipulate things so that the balance is tipped in the favor of one side or another. " More
- How frauds can ruin your advertising deal?
"Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to maximize their investment and earnings. " More
- How to prevent and detect fraudulent activities of ad clicks & ad views?
"There is money to be made from online advertising, but the companies that spend money to put those ads together expect the publisher to be responsible when it comes to ad clicks and ad views. It is not unheard of for irresponsible ad networks or website owners to use or allow automated bots, software and even people to inflate the number of views and clicks being delivered so that they can increase their own profits. " More
- Five simple steps to prevent ad fraud
"In a perfect world, you would create an online ad, run it for as long as needed, and reap the benefits in terms of sales and building an audience. The world, especially the online one, is far from perfect, though, and there are plenty of things that can go wrong with an ad campaign. " More
- How do criminals use advertising for their malicious purposes?
"There are countless advertisers out there who understand how easy it can be to reach a wide audience using online ads. It has become one of the most cost-effective ways to get your message out to the masses. " More
- Five reasons why you should worry about where your online ads are shown
"There is no denying that publicity via online advertisements can help take your business to new levels, as it allows a huge audience of people to see what your business has to offer. Online advertising is a cost effective way to be seen and increase sales, but it can also backfire if you end up placing your ads in the wrong places. " More
- Five problems with click-bait advertising
"One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. " More
- What are the effects of malicious ads on your website?
"Advertising is an excellent way to generate a source of income for your website. However, it can turn into something of a nightmare if you are not careful about where you get your ads from. " More
- Issues with political advertising
"Many website publishers serve advertising on their pages with creatives that are related to their chosen industry or subject. However, there are often available ad inventory for other types of ads. " More
- How to avoid malicious ads from hacking your site?
"Viruses and malware are an issue for anyone who uses a computer, but they can be particularly problematic for online publishers with ad serving on their websites. It is not uncommon for a malicious piece of code to be installed in an ad, wreaking havoc on your own system, as well as on those who click on that ad on your site. " More
- How bad are irrelevant ads?
"Serving ads on your website is a great way to create an additional stream of revenue, but it’s also a practice that can backfire spectacularly if it is done incorrectly. One of the biggest mistakes that publishers make is filling their website with ads that have zero relevance to the subject of the site. " More
- Issues with online ad serving
"When you are trying to market your business, there are several different advertising avenues available to you. Online advertising has become incredibly popular, and for very good reasons. " More
- How to protect your site from malicious ads
"Serving ads on your website can be a great way to pull in additional revenue and help your visitors find relevant products and services within the same industry that your website is a part of. There are certainly a lot of positives to be taken from having ads on your site, but there are also drawbacks. " More
- Problems with advertising on too many sites
"While it’s true that more people seeing your ad can potentially mean more business, the reality is that you can create serious issues by blasting your ads over too many websites. Sure, more people will see the ads that you put out, but how many are actually your target audience and how much are you paying for these campaigns? " More
- Security concerns with online advertising
"Publishers are well aware that there is a lot of money to be made by showing ads on their website. However, the issue here is that when rushing to monetize their pages, there are some site owners who do not perform proper due diligence. " More
- Five considerations when accepting and approving ads for your site
"Placing ad on your site is an excellent way to earn some revenue. The mistake that publishers often make is that they will accept any ad that is offered to them, just so that they can increase their earnings. " More
- Negative effects of ad targeting
"Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
- Click-bait advertising can damage your business as an advertiser
"If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. " More
- How do hackers use online advertising to serve their malicious purposes?
"When it comes to online advertising, publishers spend a lot of time finding and selecting ads that are profitable and also relevant to their viewers. With too many advertisers, ads and different ad vendors, it is easy to overlook little details, which might mean placing ads that are harmful to anyone that views or clicks on them. " More
- Five issues with brand safety for online advertisers
"One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. " More