Blog Ad Fraud

Below are articles within Ad Fraud category on AdSpeed ad server website:
  • How frauds can ruin your advertising deal?
    "Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to maximize their investment and earnings. " More
  • How to prevent and detect fraudulent activities of ad clicks & ad views?
    "There is money to be made from online advertising, but the companies that spend money to put those ads together expect the publisher to be responsible when it comes to ad clicks and ad views. It is not unheard of for irresponsible ad networks or website owners to use or allow automated bots, software and even people to inflate the number of views and clicks being delivered so that they can increase their own profits. " More
  • Five reasons why you should worry about where your online ads are shown
    "There is no denying that publicity via online advertisements can help take your business to new levels, as it allows a huge audience of people to see what your business has to offer. Online advertising is a cost effective way to be seen and increase sales, but it can also backfire if you end up placing your ads in the wrong places. " More
  • What are the effects of malicious ads on your website?
    "Advertising is an excellent way to generate a source of income for your website. However, it can turn into something of a nightmare if you are not careful about where you get your ads from. " More
  • Five problems with click-bait advertising
    "One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More