Blog Ad Pricing
Below are articles within Ad Pricing category on AdSpeed ad server
- How do I improve my CTR (Click Through Rate)?
"Improving your CTR is a great way of increasing your advertising revenue with CTR-based campaigns and making your advertiser happy. Below are some suggestions on how this can be accomplished along with some fundamental information about CTR. " More
- How bad are irrelevant ads?
"Serving ads on your website is a great way to create an additional stream of revenue, but it’s also a practice that can backfire spectacularly if it is done incorrectly. One of the biggest mistakes that publishers make is filling their website with ads that have zero relevance to the subject of the site. " More
- What to advertise during an economic downturn?
"In an ideal world, everyone would have a large amount of disposable income available to them so that they could buy whatever their heart desired. This would also be great for advertisers, as their job would become that much easier. " More
- What do you need to know before setting ad rates?
"Let’s say you have created a website that is pulling in a ton of traffic and now you want to start monetizing the property by serving ads. This is an excellent way to earn some advertising revenue that will help your website grow, but if you have never gone the ad serving route before, you probably have some questions. " More
- How much to charge for advertising on your website?
"Pricing your available advertising space is not an easy task since there is no standard pricing structure that can fit all websites. Each website, each blog, each content provider that uses advertising as their primary, or one of the sources of revenue, are different. " More
- How to set advertising rates
"Setting advertising rates is an important task for publishers that want to monetize their traffic through ad serving. Whether you are selling ad space on your website, in your email newsletters, or through other channels, it is important to set rates that are profitable and competitive, while also taking into account the value that you are offering to advertisers. " More
- Should you charge for ad clicks or ad impressions? CPC vs. CPM
"When it comes to having ads on your blog or website, there are a couple of different pricing strategies that you can employ. If you have a site that generates a lot of traffic every day, you might be quite happy to go with ads that pay by the number of impressions. " More
- Considerations for suitable ad placements
"Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. " More
- Finding suitable placements for ad serving
"Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work to be done before all goes live and begins generating views, clicks and sales. Also included in the process is finding suitable locations for ad serving. " More
- Offering deals and discounts to retain your advertisers
"If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. " More