Blog Mobile Ad Server

Below are articles within Mobile Ad Server category on AdSpeed ad server website:
  • Ad serving on mobile versus desktop
    "All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • What are the pros and cons of mobile advertising?
    "Most businesses are now on board with the idea that they need to have a web presence if they are to succeed in today’s marketplace. Most are also aware that social media is important in their marketing strategies, but there are still many that are behind the pace when it comes to reaching customers in the mobile market space. " More
  • What not to do with mobile advertising?
    "The world of advertising changed the moment the internet started to grow in popularity, and is changing once again because of mobile devices. The number of people accessing the internet via a smartphone or tablet is growing at a very high rate, which means that businesses need to adjust the way in which they get their message out to the masses. " More
  • Things to consider when starting your first mobile advertising campaign
    "In this modern age, more people are switching to mobile devices to perform an increased number of tasks. This includes everything from checking their e-mail to browsing the internet and even using apps for business and recreational reasons. " More
  • Top mobile ad formats
    "It has been estimated that approximately 90 percent of all marketing entities make use of mobile-based advertising to sell their products/services. That is unsurprising because the world has witnessed a phenomenal surge in the usage of smartphones. " More
  • Five popular ad formats for mobile games
    "Mobile game ads are advertisements that display inside games when people play those apps on their mobile phones and tablets. Gaming apps have one of the highest installs and engagements in app stores. " More
  • In-game ad serving considerations
    "Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. " More
  • Ad serving tips for a more effective in-app advertising experience
    "In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. " More
  • Ad serving strategies in mobile games
    "Advertising has become one of the most popular ways for monetizing apps. Mobile game ad serving is a win for everyone: " More
  • Benefits of in-app ad serving
    "With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. " More
  • Considerations for advertisers with in-app ad serving
    "As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. " More
  • Prepare your website and ad placements for mobile devices
    "You don't need to be technologically savvy to understand that the way we access the internet today is a lot different than it was 5-10 years ago. More and more people are going online, while on the go, with their smartphones, as well as other mobile devices. " More
  • Where to place advertising in mobile games?
    "You may recently have noticed that mobile games are starting to advertise on TV. This is a sure sign that the makers of these games are raking in some serious money, as it’s definitely not cheap to get an ad on television, especially if you are using a big name celebrity to endorse it. " More
  • Pros and cons of advertising in an application
    "If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a lot of money to develop and market, and it’s only fair that the creators actually recoup some of the money for their hard work. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Tips for effective in-app ad serving
    "Mobile publishers develop apps and publish them onto app stores like Apple App Store or Google Play Store for people to download and install into their devices. These publishers often rely on advertising in their apps as one of the main monetization strategies. " More
  • Limitations of advertising on mobile
    "The number of people using mobile devices to connect to the Internet continues to grow, which has led advertisers to switch their focus towards getting the message out on the smaller screens. While mobile ad serving is certainly a great idea, advertisers should not be putting all their marketing eggs into one basket without serious considerations. " More