Privacy Statement for Ad Serving

The following document discloses the information gathering and dissemination practices for advertisements served by Ad Server (AdSpeed).

Personally Identifiable Information (PII)

AdSpeed does not collect personally-identifiable information for advertisements served by AdSpeed. Information such as name, address, email address, telephone, SSN and other private data are considered personally-identifiable information.

Information Collection and Use

Non-personally identifiable information is automatically recorded in our system when you view, click or interact with an advertisement served by AdSpeed: anonymized/truncated IP address (geographical information), truncated referring page URL, truncated visited page URL, viewed/clicked ad ID, zone ID (ad placement), user-agent string (browser and operating system information), language, screen resolution, time zone, date and time. Numeric counters are also increased upon certain activities such as the number of ad views and ad clicks. This information is used to target advertising and generate reports on ad campaigns.

AdSpeed does not share these non-personal records with any third-party entity other than the original publisher, which uses AdSpeed for serving ads on their website. If you want to know how the collected data is being used, please contact the individual publisher, which is the website you visited, for a copy of its privacy statement.

Data Retention

To protect your privacy, not all non-personal records are processed and retained. By default, non-personal records are randomly selected for retention while the rest is deleted. Our client can optionally purchase a paid add-on from us to keep more records.

Non-personal records older than 90 days are permanently deleted from our databases and cannot be recovered. On the other hand, numeric counters (eg: daily, monthly, total impressions, etc.) are retained for as long as the client's account is active.

Browser Cookie

A browser cookie is a data file stored within your browser. AdSpeed uses cookies to record ad performance metrics such as ad views and ad clicks. Our browser cookies do not contain any personally identifiable information. The table below lists the cookies used for ad serving by our system:

ACLFreqCap + [Letters and Numbers]Numeric ad/zone/group/campaign ID, numeric timestamp and numeric view/click counter. No unique user identifierFrequency/time capping. Eg: ad 12345 is limited at 10 impressions per viewer per day30 days from now
as + [Letters and Numbers]Numeric ad ID. No unique user identifierVerify an ad click from a viewed ad30 days from now
[Letters and Numbers] + unirawNumeric ad ID and numeric timestamp. No unique user identifierAd targeting: show/hide an ad based on previously viewed/clicked ads
Ad reporting: unique and gross counter. Eg: Ad 12345 has 1000 gross impressions and 900 unique impressions. 10 gross clicks and 9 unique clicks
30 days from now
ASConvTrackerNumeric ad/zone ID and numeric timestamp. No unique user identifierRecord a conversion from a click or a view30 days from now
ASOptOut1Opt-out cookie. When this cookie exists, our system removes our other existing cookies and does not set new ones365 days from now

Spyware, Malware and Deceptive Advertising

Our Terms of Service describes our policy against spyware, malware, unwanted adware and deceptive advertising. AdSpeed is strongly against malicious practices to trick or harm web visitors. We do not serve ads for, or in, spyware/malware applications and sites. We strictly enforce this practice by taking all necessary actions, including suspending and removing any violator, to protect your privacy and our own reputation. Learn more

Behavioral Targeting

AdSpeed is an independent ad server and we do not share visitor's data between different publishers or with other ad servers. It means we do not trace or track your surfing habits across different websites or devices.

External and Third-Party Links

The ads we serve might contain links to other websites. We are not responsible for the privacy practices or the content of such websites. We encourage you to read the privacy statements of such websites to understand how they collect and use your data. This Privacy Statement only applies to information collected by our system.


By accessing a publisher's website that uses AdSpeed to serve its advertisements, you acknowledge your understanding of this privacy policy. We reserve the right to modify this policy at any time, prior to, or without any notice. Please check this page for any updates in case we have not yet notified our members. If you have any questions about this privacy statement, please contact us.

Opt Out

Protecting your information and honoring your privacy preferences are very important to us. To disable existing and future cookies created by AdSpeed Ad Server on your computer, you can opt-out or turn on the Do-Not-Track feature in your browser. By enabling Do-Not-Track in your browser, our system will remove all existing cookies and create the opt-out cookie to remember your preference. To opt-out manually, please click on this link or click the button below:

Current Status