Help Center For Advertisers Conversion

How can I track conversions?

To track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our system into their webpages.

How to get the conversion tracking code?

There are two ways to get the conversion tracking code.
If you are an Advertiser
  • Sign into your advertiser account
  • Enable the Conversion Tracking module from the menu "My Account / Profile / Add-ons"
  • Follow the menu "My Account / Conversion Tracking"
  • Copy the code and paste it into the conversion page(s) on your website
  • Edit the conversion type or value (optional)
If you are a Publisher, an Agency, or an Ad Network
  • Sign into your account, follow the menu Advertisers / All
  • Choose an advertiser and click on the tab "Conversions" to generate the conversion tracking code
  • Copy the code and send it to the advertiser. Instruct the advertiser to paste the code into the conversion page(s) on the advertiser's website
  • Edit the conversion type or value (optional)

Where to place the code?

When your customer visits the webpage with a conversion tracking code, our ad server will record the data for this conversion (value, location, time, date, etc.) If the conversion type is:
  • Purchase
    Put the tracking code on the confirmation page after the customer has bought something from your store. For example: "Thank you for your order"
  • Signup
    Put the tracking code on the confirmation page after a new registration or submission. For example: "You have been subscribed to our newsletter", or "Thank you for signing up"
  • Flash/SWF
    If you need to track conversions and events inside a Flash file, the tracking image beacon should be embedded inside the SWF file with loadMovie() or the Loader class in ActionScript 3. See more examples.
  • Button
    You can record a conversion when a button is clicked using JavaScript's onclick.
    onclick='document.createElement("img").src="[CONVERSION_TRACKING_PIXEL_URL]"; return true;'
  • Other/Custom
    You can create additional conversion types that is suitable to your own tracking requirements.

Create new conversion types

In addition to the default types (Lead, Signup, Purchase, Pageview), an advertiser can create a custom conversion type. Follow the menu "My Account / Conversion Tracking", click on tab "Types" and click on tab "Add".

Assign monetary value for each conversion

Additionally, you can assign a dollar value to each conversion through the tracking code. For example, the customer purchased a $20 item then you should use $20 as the conversion value in the tracking code. This value could be assigned dynamically (the value of the shopping cart for each customer) by your shopping cart software. Reports on conversion value only show up for the advertiser, who set that value on the landing page. Publisher does not see/know how much each conversion is worth to the advertiser. Publisher can set CPA ad rates which is the revenue for publisher and the cost to advertiser.

Other Articles in Conversion

Information about CPA, ROI and conversion tracking using our ad server for advertisers

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