Blog John Z

Below are articles by John Z on AdSpeed ad server website:
  • What should your ad server have?
    "Getting a website together and publish it to the Internet is easier now than it has ever been. The hard part comes when trying to build your audience and improve your search engine ranking. " More
  • Ad serving for landlords and their rental properties
    "It is possible to serve ads online for just about anything, assuming it is legal and ethically sound. While a large number of the ads that you see online are for everyday goods and services, there is money to be made by serving ads designed to help landlords find tenants for their rental properties. " More
  • Issues with ad serving on connected TVs
    "It used to be that your computer or laptop was the only way to get online, but as technology has advanced, there are now countless devices that connect to the Internet and allow you to view live TV, streaming videos, surf the web, or do some shopping online. With that in mind, advertisers are now adjusting their campaigns to deliver ads that can be viewed on everything from smartphones to connected TV’s. " More
  • Five tips when choosing an ad server
    "When it comes to finding an ad server, there are a lot of different options out there. Making a decision can be tough, but it’s one that deserves some real due diligence before selecting with an ad server that is best for you. " More
  • Pros and cons with advertising on small local newspapers
    "Every company, regardless of their size, has an advertising budget that needs to be strictly adhered to. One of the toughest tasks that a business owner will face is making sure that the budget is well spent, which generally means not placing all the eggs in one basket. " More
  • How to protect your site from malicious ads
    "Serving ads on your website can be a great way to pull in additional revenue and help your visitors find relevant products and services within the same industry that your website is a part of. There are certainly a lot of positives to be taken from having ads on your site, but there are also drawbacks. " More
  • How can retailers benefit from using an ad server?
    "You might think that retailers who maintain a brick-and-mortar presence might look to more traditional forms of advertising – flyers, radio, TV, etc. – when marketing their goods. " More
  • Tips to make your online ads more effective
    "There is a great opportunity to earn money by running ads on your website. However, if you believe that slapping on a couple of banners and hoping for the best will work then you really need to rethink how you are doing things. " More
  • Top considerations when choosing an email ad server
    "There are countless different ways to use advertising to reach a lot of people quickly and efficiently. In terms of cost, one of the best ways to get the word out without breaking the bank is via email advertising. " More
  • Five tips for a more effective ad landing page
    "There are a few different ways to approach an ad campaign when trying to sell a product or service. While some companies set up their banner or link clicks in their ad server to take the user directly to the sales page, others adopt a different approach. " More
  • Popular ways to monetize your website
    "It is entirely possible, not to mention affordable, to easily create a website and have it up and running in a matter of hours. It is the creation of a site that is the easy part, especially with so many site builders out there that are incredibly user-friendly. " More
  • Five simple steps to prevent ad fraud
    "In a perfect world, you would create an online ad, run it for as long as needed, and reap the benefits in terms of sales and building an audience. The world, especially the online one, is far from perfect, though, and there are plenty of things that can go wrong with an ad campaign. " More
  • Pros and cons when advertising on social networks
    "Social media sites have evolved quite dramatically in recent years, going from places where friends and families shared photos to a place where businesses can grow their audience quickly and relatively cheaply. Advertising within a social network is now more popular than ever, but like any advertising medium, it does come with a specific list of pros and cons. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • What to look for in a third-party ad server?
    "If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A third-party adserver helps a publisher lower operational and development costs compared to an in-house ad server solution that you build and operate with your own staff and servers. " More
  • Why should you care about the type and quality of ads shown on your website?
    "Placing ads on your website is a great way to create a consistent stream of income, but they can also hurt your business if you do not pay attention to what is being displayed. The most effective ads on your site are those that are in some way relevant and complementary to the subject of your website. " More
  • How do privacy regulations affect online advertising?
    "Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. " More
  • The rise of online video advertising
    "It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. " More
  • Using advertising technology to grow your business
    "Advertising technology, or simply ad tech, changes very rapidly because it combines advertising and technology, which are both very dynamic industries. It is just impossible to predict how we will use advertising 5 or 10 years from now. " More
  • How AdSpeed is better than other choices of ad servers
    "When working with advertising campaigns, marketers need a committed company who is responsive to their needs and serve them better with a powerful ad management & ad serving platform. AdSpeed AdServers are unlike many other adservers that you might consider for your business. " More