Blog John Z

Below are articles by John Z on AdSpeed ad server website:
  • Benefits of frequency capping in ad serving
    "Advertising frequency refers to the number of times an ad shows to the same user in a given time period. Seeing the same ad more than one time can positively reinforce the advertising message in the audience’s mind. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • Security issues with ad serving
    "In the world of online advertising, there is a lot of money to be made for both publishers and advertisers, which is why so many are keen to get in on the act. There are also countless ad serving companies out there who are making the process of connecting advertisers and publishers that much easier. " More
  • 5 ways small advertisers can use video advertising
    "You have probably heard the old saying about a picture being a thousand words. Given that rate of exchange, just how valuable would a video be to a small business in today’s market? " More
  • Click-bait advertising can damage your business as an advertiser
    "If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. " More
  • Ad Server vs. Ad Network
    "In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two terms. " More
  • Ad serving in a post-pandemic world
    "No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues allowing players to return to training, albeit under strict social distancing regulations, are just a couple of signs that there might be some light at the end of what has been a very long pandemic tunnel. " More
  • Advertisers, publishers and adservers work together to get through a global pandemic
    "The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. " More
  • Ad serving in audio podcasts
    "There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in audio podcasts. " More
  • How do criminals use advertising for their malicious purposes?
    "There are countless advertisers out there who understand how easy it can be to reach a wide audience using online ads. It has become one of the most cost-effective ways to get your message out to the masses. " More
  • Ad serving benefits with native ads
    "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
  • Top 5 things to avoid with email ad serving
    "With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the reality is that email advertising is as popular and effective as ever. " More
  • How to troubleshoot when an advertisement does not show
    "Whenever you place ads on your website, you need to take the time to make sure that they always display as they were intended. If your ads are broken, don’t show correctly, or have some kind of broken link, you need to correct these issues as quickly as possible. " More
  • Serving ads on a hobby or niche website
    "When you decide that you want to start running ads on your website, a decision needs to be made about which ads to show. You need to show ads that are relevant to your audience, as that tends to make advertising on your pages a little easier for your visitors to accept. " More
  • What do you need to know before setting ad rates?
    "Let’s say you have created a website that is pulling in a ton of traffic and now you want to start monetizing the property by serving ads. This is an excellent way to earn some advertising revenue that will help your website grow, but if you have never gone the ad serving route before, you probably have some questions. " More
  • Popular ways to monetize your website
    "It is entirely possible, not to mention affordable, to easily create a website and have it up and running in a matter of hours. It is the creation of a site that is the easy part, especially with so many site builders out there that are incredibly user-friendly. " More
  • Five ways to earn advertising revenue from your hobby website
    "Is there something that you are passionate about and that you could talk about for hours on end? Perhaps it’s a pastime or hobby that interests you and that you would like to share with others. " More
  • Tips to maintain ad revenue for publishers during the pandemic
    "The global pandemic of 2020 brings many changes, both suddenly and dramatically. Things that you know pre-crisis may now be out of date so it is a good time to take a fresh look. " More
  • Five popular ad formats for mobile games
    "Mobile game ads are advertisements that display inside games when people play those apps on their mobile phones and tablets. Gaming apps have one of the highest installs and engagements in app stores. " More
  • Tips for effective in-app ad serving
    "Mobile publishers develop apps and publish them onto app stores like Apple App Store or Google Play Store for people to download and install into their devices. These publishers often rely on advertising in their apps as one of the main monetization strategies. " More