Blog John Z

Below are articles by John Z on AdSpeed ad server website:
  • Effects of a global pandemic on ad serving
    "We all expect to get sick at some point, as that is just a natural part of life, but what we don’t always expect is a new virus to appear for which there is, as of yet, no cure. These viruses lead to a global pandemic where we see entire countries grind to a sudden halt, with people staying indoors until the virus has run its course before slowing down. " More
  • Popular ways to monetize your website
    "It is entirely possible, not to mention affordable, to easily create a website and have it up and running in a matter of hours. It is the creation of a site that is the easy part, especially with so many site builders out there that are incredibly user-friendly. " More
  • Five tips for a more effective ad landing page
    "There are a few different ways to approach an ad campaign when trying to sell a product or service. While some companies set up their banner or link clicks in their ad server to take the user directly to the sales page, others adopt a different approach. " More
  • Top considerations when choosing an email ad server
    "There are countless different ways to use advertising to reach a lot of people quickly and efficiently. In terms of cost, one of the best ways to get the word out without breaking the bank is via email advertising. " More
  • Tips to make your online ads more effective
    "There is a great opportunity to earn money by running ads on your website. However, if you believe that slapping on a couple of banners and hoping for the best will work then you really need to rethink how you are doing things. " More
  • How can retailers benefit from using an ad server?
    "You might think that retailers who maintain a brick-and-mortar presence might look to more traditional forms of advertising – flyers, radio, TV, etc. – when marketing their goods. " More
  • How to protect your site from malicious ads
    "Serving ads on your website can be a great way to pull in additional revenue and help your visitors find relevant products and services within the same industry that your website is a part of. There are certainly a lot of positives to be taken from having ads on your site, but there are also drawbacks. " More
  • Pros and cons with advertising on small local newspapers
    "Every company, regardless of their size, has an advertising budget that needs to be strictly adhered to. One of the toughest tasks that a business owner will face is making sure that the budget is well spent, which generally means not placing all the eggs in one basket. " More
  • Five tips when choosing an ad server
    "When it comes to finding an ad server, there are a lot of different options out there. Making a decision can be tough, but it’s one that deserves some real due diligence before selecting with an ad server that is best for you. " More
  • What do you need to know before setting ad rates?
    "Let’s say you have created a website that is pulling in a ton of traffic and now you want to start monetizing the property by serving ads. This is an excellent way to earn some advertising revenue that will help your website grow, but if you have never gone the ad serving route before, you probably have some questions. " More
  • Serving ads on a hobby or niche website
    "When you decide that you want to start running ads on your website, a decision needs to be made about which ads to show. You need to show ads that are relevant to your audience, as that tends to make advertising on your pages a little easier for your visitors to accept. " More
  • Ad Server vs. Ad Network
    "In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two terms. " More
  • Ad serving in a post-pandemic world
    "No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues allowing players to return to training, albeit under strict social distancing regulations, are just a couple of signs that there might be some light at the end of what has been a very long pandemic tunnel. " More
  • Advertisers, publishers and adservers work together to get through a global pandemic
    "The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. " More
  • Ad serving in audio podcasts
    "There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in audio podcasts. " More
  • How do criminals use advertising for their malicious purposes?
    "There are countless advertisers out there who understand how easy it can be to reach a wide audience using online ads. It has become one of the most cost-effective ways to get your message out to the masses. " More
  • Ad serving benefits with native ads
    "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
  • Top 5 things to avoid with email ad serving
    "With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the reality is that email advertising is as popular and effective as ever. " More
  • How to troubleshoot when an advertisement does not show
    "Whenever you place ads on your website, you need to take the time to make sure that they always display as they were intended. If your ads are broken, don’t show correctly, or have some kind of broken link, you need to correct these issues as quickly as possible. " More
  • Issues with ad serving on connected TVs
    "It used to be that your computer or laptop was the only way to get online, but as technology has advanced, there are now countless devices that connect to the Internet and allow you to view live TV, streaming videos, surf the web, or do some shopping online. With that in mind, advertisers are now adjusting their campaigns to deliver ads that can be viewed on everything from smartphones to connected TV’s. " More