Blog John Z

Below are articles by John Z on AdSpeed ad server website:
  • Advantages of an on-demand ad server
    "Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution. " More
  • Click-bait advertising can damage your business as an advertiser
    "If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. " More
  • Ad Server vs. Ad Network
    "In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two terms. " More
  • Ad serving in a post-pandemic world
    "No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues allowing players to return to training, albeit under strict social distancing regulations, are just a couple of signs that there might be some light at the end of what has been a very long pandemic tunnel. " More
  • Advertisers, publishers and adservers work together to get through a global pandemic
    "The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. " More
  • Ad serving in audio podcasts
    "There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in audio podcasts. " More
  • How do criminals use advertising for their malicious purposes?
    "There are countless advertisers out there who understand how easy it can be to reach a wide audience using online ads. It has become one of the most cost-effective ways to get your message out to the masses. " More
  • Ad serving benefits with native ads
    "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
  • Top 5 things to avoid with email ad serving
    "With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the reality is that email advertising is as popular and effective as ever. " More
  • How to troubleshoot when an advertisement does not show
    "Whenever you place ads on your website, you need to take the time to make sure that they always display as they were intended. If your ads are broken, don’t show correctly, or have some kind of broken link, you need to correct these issues as quickly as possible. " More
  • Serving ads on a hobby or niche website
    "When you decide that you want to start running ads on your website, a decision needs to be made about which ads to show. You need to show ads that are relevant to your audience, as that tends to make advertising on your pages a little easier for your visitors to accept. " More
  • What do you need to know before setting ad rates?
    "Let’s say you have created a website that is pulling in a ton of traffic and now you want to start monetizing the property by serving ads. This is an excellent way to earn some advertising revenue that will help your website grow, but if you have never gone the ad serving route before, you probably have some questions. " More
  • Popular ways to monetize your website
    "It is entirely possible, not to mention affordable, to easily create a website and have it up and running in a matter of hours. It is the creation of a site that is the easy part, especially with so many site builders out there that are incredibly user-friendly. " More
  • Five tips for a more effective ad landing page
    "There are a few different ways to approach an ad campaign when trying to sell a product or service. While some companies set up their banner or link clicks in their ad server to take the user directly to the sales page, others adopt a different approach. " More
  • 5 ways small advertisers can use video advertising
    "You have probably heard the old saying about a picture being a thousand words. Given that rate of exchange, just how valuable would a video be to a small business in today’s market? " More
  • Security issues with ad serving
    "In the world of online advertising, there is a lot of money to be made for both publishers and advertisers, which is why so many are keen to get in on the act. There are also countless ad serving companies out there who are making the process of connecting advertisers and publishers that much easier. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • Benefits of using your own ad server for Roku channels
    "Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with businesses able to get their message out inexpensively and quickly, while also being able to hit a targeted audience. " More
  • Ad serving and privacy issues
    "People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or services and continue to do so for as long as you are in business. " More
  • Benefits of video ad serving
    "Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. " More