Blog John Z

Below are articles by John Z on AdSpeed ad server website:
  • Tips for advertisers to manage ad campaigns across multiple publishing partners
    "Even if you don’t know a whole lot about advertising, you probably do know that advertisers don’t put all their eggs in one basket. This is why you see big businesses run ads on TV, radio, and in print, all at the same time. " More
  • Benefits of a video ad server for Roku
    "Back in the day, the number of ways to advertise and get your message out were rather limited. The arrival of the Internet, smart TVs, set-top devices like Roku and video streaming services changed everything about how we consume video content. " More
  • Tips to maintain ad revenue for publishers during the pandemic
    "The global pandemic of 2020 brings many changes, both suddenly and dramatically. Things that you know pre-crisis may now be out of date so it is a good time to take a fresh look. " More
  • Five ways to earn advertising revenue from your hobby website
    "Is there something that you are passionate about and that you could talk about for hours on end? Perhaps it’s a pastime or hobby that interests you and that you would like to share with others. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • Security issues with ad serving
    "In the world of online advertising, there is a lot of money to be made for both publishers and advertisers, which is why so many are keen to get in on the act. There are also countless ad serving companies out there who are making the process of connecting advertisers and publishers that much easier. " More
  • 5 ways small advertisers can use video advertising
    "You have probably heard the old saying about a picture being a thousand words. Given that rate of exchange, just how valuable would a video be to a small business in today’s market? " More
  • Click-bait advertising can damage your business as an advertiser
    "If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. " More
  • Ad Server vs. Ad Network
    "In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two terms. " More
  • Ad serving in a post-pandemic world
    "No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues allowing players to return to training, albeit under strict social distancing regulations, are just a couple of signs that there might be some light at the end of what has been a very long pandemic tunnel. " More
  • Advertisers, publishers and adservers work together to get through a global pandemic
    "The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. " More
  • Ad serving in audio podcasts
    "There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in audio podcasts. " More
  • How do criminals use advertising for their malicious purposes?
    "There are countless advertisers out there who understand how easy it can be to reach a wide audience using online ads. It has become one of the most cost-effective ways to get your message out to the masses. " More
  • Ad serving benefits with native ads
    "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
  • Top 5 things to avoid with email ad serving
    "With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the reality is that email advertising is as popular and effective as ever. " More
  • How to troubleshoot when an advertisement does not show
    "Whenever you place ads on your website, you need to take the time to make sure that they always display as they were intended. If your ads are broken, don’t show correctly, or have some kind of broken link, you need to correct these issues as quickly as possible. " More
  • Serving ads on a hobby or niche website
    "When you decide that you want to start running ads on your website, a decision needs to be made about which ads to show. You need to show ads that are relevant to your audience, as that tends to make advertising on your pages a little easier for your visitors to accept. " More
  • Ad serving strategies in mobile games
    "Advertising has become one of the most popular ways for monetizing apps. Mobile game ad serving is a win for everyone: " More
  • How to create an effective video advertisement
    "Online video advertising is not a new ad format. It’s been around for many years starting with TV commercials, moving billboards, and now expanding rapidly online. " More
  • Ad serving tips for more advertising conversions
    "The ultimate goal of every advertiser for their ads is to have many conversions. An advertising conversion is defined as a valuable action performed by the ad viewers. " More