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Advantages of an on-demand ad server

Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution. However, the positives far outweigh the negatives and that is what we are going to focus on today. There are many more advantages than those mentioned in this short article, but the ones listed here are some of the most important factors to advertisers and publishers.

Affordability

Every business, no matter its size, has a budget that needs to be adhered to. One of the great things about on-demand adservers is that there are plans and packages to suit every budget. You only pay for what you use, often a monthly fee for ad serving service based on the number of monthly ad impressions. However, you also have the ability to scale up to serve more ads as your business grows. It’s as simple as moving up to a larger plan that can handle all your marketing needs.

Ease of use

Some ad serving solutions require you to download software, install onto your own servers, and configure the many settings, which is not particularly user friendly. With an on-demand ad server, they host and maintain the software on their own servers. You do not need to hire technical staff to take care of those things that you don’t really understand or want to. There are no operating costs over and above what you pay each month for the plan that you have chosen. It’s simply a matter of picking the plan that suits your needs and getting your ads served as quickly as possible.

Convenience

Many of us access the internet while we are on the go nowadays. Business owners need to be able to access their account and check in on data and stats at any given time and from any location. Traditionally, it is slow and cumbersome. With an on-demand ad server, it’s easy to login to your account and access what you need on any device anytime. Making changes to ads, ad placements, ad targeting or scheduling reports are just a few clicks away. It simply doesn’t get any more convenient than that.

Speed

There is nothing worse than having to wait when you need to make changes to existing ads, or upload new ones. With an on-demand server, all changes can be performed in minutes and take effect immediately. You also get access to ad stats and reports in real time, giving the information you need to quickly make adjustments to your ads so that they are more appealing to potential customers. Speed and agility are some of the most important advantages of digital advertising.

Versatility

As we mentioned at the start of this list, you only use what you need, which is perfect for advertisers and publishers looking to get started with a smaller budget. Scaling up is as simple as switching to a larger plan or adding more modules and features that help enhance your on-demand ad server experience. There is nothing better than being able to customize your experience as opposed to paying more than you can afford for features and capacity that you will never use or need.

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