Blog Native Ad Server

Below are articles within Native Ad Server category on AdSpeed ad server website:
  • What should you avoid when designing a native ad?
    "There are many different ways to advertise a product or service, and the Internet has added even more options that go above and beyond the tried and true traditional advertising methods. The way people advertise online changes over the years, as the needs of the audience changes, not to mention the technology. " More
  • Five ideas for native advertising
    "When is an ad not an ad? While that may seem like a bit of an odd question to ask, we can almost guarantee that you have read an ad online and not been aware that it was in fact trying to sell you something. " More
  • Ad serving benefits with native ads
    "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • What are the pros and cons of mobile advertising?
    "Most businesses are now on board with the idea that they need to have a web presence if they are to succeed in today’s marketplace. Most are also aware that social media is important in their marketing strategies, but there are still many that are behind the pace when it comes to reaching customers in the mobile market space. " More
  • What are the pros and cons of online video advertising?
    "Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
  • What you need to know about email ad serving?
    "Email is still a very viable way of reaching your target audience, but it’s a method of marketing that has to be approached very carefully. Where things can get tricky is if you are juggling ads from different advertisers, you might end up blasting our emails containing ads that are only relevant to very few people on your mailing list. " More
  • Top mobile ad formats
    "It has been estimated that approximately 90 percent of all marketing entities make use of mobile-based advertising to sell their products/services. That is unsurprising because the world has witnessed a phenomenal surge in the usage of smartphones. " More
  • Pros and cons of email advertising
    "There are many internet marketers and advertisers out there who believe that email is no longer a valid method of reaching the masses, and as such, they abandon it altogether. This is actually a big mistake because email is still a very valid, oftentimes effective way of reaching a lot of people, and all without investing a lot of time or money. " More
  • Top 5 things to avoid with email ad serving
    "With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the reality is that email advertising is as popular and effective as ever. " More
  • What not to do with mobile advertising?
    "The world of advertising changed the moment the internet started to grow in popularity, and is changing once again because of mobile devices. The number of people accessing the internet via a smartphone or tablet is growing at a very high rate, which means that businesses need to adjust the way in which they get their message out to the masses. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Ad serving tips for email marketing
    "There are countless different ways to get the word out and make money via advertising. While some advertisers focus on website ads, there are plenty more who understand the power of email. " More
  • How does video ad serving work?
    "Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • Five limitations with serving ads in email
    "With the rise of the internet, it has become easier than ever to quickly and affordably reach a lot of people for the purposes of marketing. Email marketing was one of the very early methods of getting your message out to the masses. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • What are the pros and cons of advertising via email newsletters?
    "One of the great things about advertising is that there are now multiple ways of reaching your target audience. Traditional marketing methods now sit side by side with online forms of advertising, with the latter proving to be very popular with small businesses, mostly due to the lower costs associated with running an online campaign. " More
  • Things to consider when starting your first mobile advertising campaign
    "In this modern age, more people are switching to mobile devices to perform an increased number of tasks. This includes everything from checking their e-mail to browsing the internet and even using apps for business and recreational reasons. " More
  • What is VAST?
    "As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players. " More