What you need to know about email ad serving?Email is still a very viable way of reaching your target audience, but it’s a method of marketing that has to be approached very carefully. Where things can get tricky is if you are juggling ads from different advertisers, you might end up blasting our emails containing ads that are only relevant to very few people on your mailing list. With email ad serving, you have more features to control ad delivery that will better reach the intended targets, and which will result in much higher clickthrough rates that you would normally expect to see with standard ad placements. Before you jump in, here are some things you should know about email ad serving:
Avoid being intrusive and impersonalAn email is still a lot like a standard letter in that it tends to be personal in nature. It’s easy to think on a grander scale with a newsletter and forget that you are delivering those emails to individuals. While you want the ads contained within to match the data that you have on each recipient, you don’t want those emails to seem overly intrusive or personal. This is something you really need to think about every time you create a new email.
Higher ad click rateIf you are happy with the ad clicks that you are receiving on your website, prepare to be delighted at what you will see when using an email ad server if targeting is done properly. It has been proven time and again that this form of marketing delivers higher clickthrough rates than many other forms of advertising. This is because you can segment your audience and deliver ads targeted to their specific interests.
HTML template editingTo support ads in email newsletters, you will need to send email in the HTML format. You are going to need an email sender software that allows you to edit your HTML templates as needed.
Email ad serving supportYou really have to pay attention when signing up for an ad server, as not all of them come with email ad serving capabilities. It always pays to do a little bit of comparison shopping when looking for an adserver, and that means more than just looking at how much it will cost. You need to pay attention to all the available features, which means making sure that the adserver you choose comes with email adserving support.
Posted in Email Ad Server April 16, 2016
- Five limitations with serving ads in email
"With the rise of the internet, it has become easier than ever to quickly and affordably reach a lot of people for the purposes of marketing. Email marketing was one of the very early methods of getting your message out to the masses. " More
- What are the pros and cons of advertising via email newsletters?
"One of the great things about advertising is that there are now multiple ways of reaching your target audience. Traditional marketing methods now sit side by side with online forms of advertising, with the latter proving to be very popular with small businesses, mostly due to the lower costs associated with running an online campaign. " More
- Top considerations when choosing an email ad server
"There are countless different ways to use advertising to reach a lot of people quickly and efficiently. In terms of cost, one of the best ways to get the word out without breaking the bank is via email advertising. " More
- Five ideas for publishers to help their advertisers
- Privacy considerations with online advertising
- Earn advertising money from your hobby site
- How to advertise after a natural disaster?
- Limitations of advertising on mobile
- How to handle advertising on your website during the slow season?