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Blog

January 30, 2023

How to monetize your Roku channel

The Roku platform is a popular streaming video service that provides over-the-top content across various Internet-connected devices. There are Roku-enabled TVs, Roku sticks for regular TVs, and Roku app on smart phones.

January 12, 2023

Impact of ad skipping on advertisers and publishers

Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. The video player will display a button “Skip Ad” when an ad becomes skippable, often after 5 seconds.

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