Blog Ad Strategies

Below are articles within Ad Strategies category on AdSpeed ad server website:
  • Do's and don'ts when advertising to businesses
    "Marketing to business owners is not all that different from advertising to end consumers, after all, they are people too. While there will be differences in techniques, the overall emphasis on your marketing efforts will mostly be similar to how you would reach and persuade individual customers to buy your product or service. " More
  • How does advertising exploit human’s seven sins?
    "We are all, at one time or another, lured into partaking in one or more of the seven deadly sins. Advertisers and marketers knowingly or unknowingly play on these human weaknesses with their ads. " More
  • Should you buy traffic to your site to increase advertising revenue?
    "Back in the early days of the Internet, it was not uncommon to see sites with traffic counters located somewhere on the main page. It was assumed that the sites with the largest numbers had to be the most successful, but that was, and still is, not always the case. " More
  • How does age affect online ad serving?
    "It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not put together the same marketing material for a younger audience that they would for an older one, and nowhere is that more obvious than in the world of online ad serving. " More
  • How to build a sustainable revenue stream from online advertising
    "Advertisements are obviously a big deal when it comes to generating revenues for online businesses. Some website owners have a misconception that making money through online ads is easy and anybody can do it. " More
  • How does online advertising depend on weather conditions?
    "The performance of online advertising depends on a number of different factors, but can you believe that the weather plays a part? When you think about it, the weather does have an effect on our mood and daily activities, so it really should not come as a surprise that we would be influenced by different types of ads depending on how we feel. " More
  • Five problems with click-bait advertising
    "One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. " More
  • What are the effects of malicious ads on your website?
    "Advertising is an excellent way to generate a source of income for your website. However, it can turn into something of a nightmare if you are not careful about where you get your ads from. " More
  • Five ideas to make visitors enjoy advertising on your website
    "There are a number of different ways to make money from your website that go beyond the mere selling of your own goods and services. One method that many busy sites employ is the use of advertisements. " More
  • How do I improve my CTR (Click Through Rate)?
    "Improving your CTR is a great way of increasing your advertising revenue with CTR-based campaigns and making your advertiser happy. Below are some suggestions on how this can be accomplished along with some fundamental information about CTR. " More
  • What to avoid with radio ads?
    "There are some who will suggest that radio is a dying media, but the reality is that it is still one of the most effective ways to reach an audience, especially a local audience. It’s also much more affordable than TV, making it the perfect option for small to medium businesses who have a limited marketing budget to work with. " More
  • How to survive on advertising if your business is seasonal?
    "There are websites about every single subject under the sun, which is part of what makes the internet such a wonderful place to explore. In many cases, website owners will start a blog or page about a subject that is of great interest to them, with the problem being that said subject is completely seasonal. " More
  • How bad are irrelevant ads?
    "Serving ads on your website is a great way to create an additional stream of revenue, but it’s also a practice that can backfire spectacularly if it is done incorrectly. One of the biggest mistakes that publishers make is filling their website with ads that have zero relevance to the subject of the site. " More
  • Five ideas for publishers to help their advertisers
    "If your goal is to land advertisers and keep them coming back for more, you need to be able to deliver outstanding customer service. The fact of the matter is that advertisers essentially have unlimited choices available to them for online advertising because there are sure to be countless publishers out there looking to sell space on their websites. " More
  • Five avoidable mistakes of political ads
    "Everywhere you turn right now, you run into ads put out by politicians and their political parties, with all of them telling you that they are the right person to vote for. It used to be that you could simply turn off the TV to avoid such ads, but the internet is now a place where political ads run wild. " More
  • Should non-profit organizations spend money on online advertising?
    "When you think about non-profits, you tend to think about volunteers and fundraising events. While they are certainly still approaches used by these groups, non-profits are also taking advantage of modern technology, which means using the Internet to get their message to the masses. " More
  • How to handle advertising on your website during the slow season?
    "Websites are open for business all year round, but in some instances, there are going to be sites that experience slower periods at certain times of the year. For example, if you operate a site devoted to ski equipment, it’s probably fair to suggest that you won’t see a ton of action during the spring and summer months. " More
  • Five considerations when designing your website for advertising
    "Putting together a site that is designed to include ads is not particularly difficult, but if you get the layout wrong, it can cost you in ad revenue and in site traffic. The ads may end up in positions where they are not entirely visible, or you may be displaying them in a way that does not show them fully or somehow blocks the main body of your site. " More
  • Online advertising for your real estate business
    "Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. " More
  • Five common mistakes with seasonal advertising
    "For everything, there is a season, and it is also true in advertising. For example, all major coffee chains offer iced drinks all year round, but it’s not until the summer season rolls around that they start to shift their advertising budget towards the marketing of those goods. " More