Blog Ad Strategies

Below are articles within Ad Strategies category on AdSpeed ad server website:
  • Advertising opportunities in public buildings
    "When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. " More
  • How does advertising use your imagination?
    "Whether you are aware of it or not, advertisers do not necessarily think of you as a mindless sheep who will buy anything that they put in front of you. The reality is that they put together a series of words and images in the ad server that are carefully designed to put your own imagination to work. " More
  • How does age affect online ad serving?
    "It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not put together the same marketing material for a younger audience that they would for an older one, and nowhere is that more obvious than in the world of online ad serving. " More
  • Should you buy traffic to your site to increase advertising revenue?
    "Back in the early days of the Internet, it was not uncommon to see sites with traffic counters located somewhere on the main page. It was assumed that the sites with the largest numbers had to be the most successful, but that was, and still is, not always the case. " More
  • How does online advertising depend on weather conditions?
    "The performance of online advertising depends on a number of different factors, but can you believe that the weather plays a part? When you think about it, the weather does have an effect on our mood and daily activities, so it really should not come as a surprise that we would be influenced by different types of ads depending on how we feel. " More
  • How to build a sustainable revenue stream from online advertising
    "Advertisements are obviously a big deal when it comes to generating revenues for online businesses. Some website owners have a misconception that making money through online ads is easy and anybody can do it. " More
  • How does advertising exploit human’s seven sins?
    "We are all, at one time or another, lured into partaking in one or more of the seven deadly sins. Advertisers and marketers knowingly or unknowingly play on these human weaknesses with their ads. " More
  • Privacy considerations with online advertising
    "Advertisers understand consumers seldom make a purchase the first time they see an ad online. Therefore, they will often collect information from potential customers who view, click or interact with their ads on a publisher’s website. " More
  • Advertising at public events
    "There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. " More
  • Five concerns with outdoor advertising
    "When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. " More
  • Do's and don'ts when advertising to businesses
    "Marketing to business owners is not all that different from advertising to end consumers, after all, they are people too. While there will be differences in techniques, the overall emphasis on your marketing efforts will mostly be similar to how you would reach and persuade individual customers to buy your product or service. " More
  • Five problems with click-bait advertising
    "One of the most effective ways to get people to click on an ad is by using a text headline or image that catches the eye, and which generates curiosity in what may lie on the other end of that click. A well-crafted headline can boost the click-through rate for any ad, which is why advertisers put so much thought into what to put on their ad. " More
  • What are the effects of malicious ads on your website?
    "Advertising is an excellent way to generate a source of income for your website. However, it can turn into something of a nightmare if you are not careful about where you get your ads from. " More
  • Five ideas to make visitors enjoy advertising on your website
    "There are a number of different ways to make money from your website that go beyond the mere selling of your own goods and services. One method that many busy sites employ is the use of advertisements. " More
  • How do I improve my CTR (Click Through Rate)?
    "Improving your CTR is a great way of increasing your advertising revenue with CTR-based campaigns and making your advertiser happy. Below are some suggestions on how this can be accomplished along with some fundamental information about CTR. " More
  • Issues with political advertising
    "Many website publishers serve advertising on their pages with creatives that are related to their chosen industry or subject. However, there are often available ad inventory for other types of ads. " More
  • Five do's and don'ts when advertising to the elderly
    "You cannot really put together an effective marketing campaign until you know exactly who your target audience is. No two groups respond the same way to a particular style of advertising, so you really need to know what attracts the demographic you are targeting in order to create an effective ad campaign and setup a proper ad serving strategy. " More
  • Advertising on a moving vehicle
    "There are many different ways to get your message out to the masses, not many of which need to be committed to a single location. One of the most effective ways to get your advertising seen is to take it to the viewers as opposed to waiting for them to come upon it on their own. " More
  • Online versus physical ad flyers
    "Go to your mailbox on any given day and you will almost certainly find flyers for stores or restaurants in your neighborhood. Being able to sit and go through the ads/flyers that you receive is very cool, as you can might be able to find something that you need and get a good deal on it. " More
  • What to avoid with radio ads?
    "There are some who will suggest that radio is a dying media, but the reality is that it is still one of the most effective ways to reach an audience, especially a local audience. It’s also much more affordable than TV, making it the perfect option for small to medium businesses who have a limited marketing budget to work with. " More