Advertising opportunities in public buildingsWhen you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. Obviously, you may not be allowed to hang a big billboard in one of those buildings, but many of these locations have spots available where local businesses can display a small banner or leave postcards, flyers, and leaflets. Visitors are drawn to these locations for the useful services and resources they provide to the public, so you can be sure that your marketing materials reach a wide audience. There are certain things that you need to know before you try to look for advertising opportunities in public buildings:
Cost effectiveIn many cases, you will be allowed to display your marketing materials for a low cost or even free in an area designated by the building operator. This is ideal for businesses who target a local audience and do not have a huge marketing budget to work with. Of course, you are still going to need to pay to have the materials made, but being able to get them in front of a lot of people for free or a very low cost means that you are making a solid investment.
Suitable for many businessesWe have already mentioned how the low cost of advertising in public buildings can be beneficial for small local businesses, but they are not the only ones who can benefit from this advertising model. Non-profit organizations can effectively get their messages out to a responsive audience via this route. Larger corporations can also demonstrate their commitment to the local community by showcasing their names and contributions at events taking place in the region that they serve. People view public event sponsorships and charitable contributions very positively, which is why this method works for bigger businesses, too.
Building trust/authorityThe marketing materials that you display in public buildings can be so much more than just an ad for your business. You can use these leaflets to deliver important information about the community or industry that you serve, or perhaps as a way to provide more information about the products or services that you offer that benefit the general public. It is important that you have these materials professionally made, as failing to do so can defeat the purpose. People tend to judge a book by the cover, and if your ads are cheap or poorly formatted, it will reflect poorly on your business.
Requirements or certificationsDo not simply assume that you can place your advertising materials in a public building without some type of oversight. There is a very good chance that your materials will need to be reviewed and/or required to meet certain requirements. This usually means that your business needs to be family-friendly and benefits the local community. It is always best to know these requirements first before you start printing materials that cannot be used at these places.
Posted in Ad Strategies August 09, 2018
- Advertising at public events
"There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. " More
- Pros and cons with advertising on small local newspapers
"Every company, regardless of their size, has an advertising budget that needs to be strictly adhered to. One of the toughest tasks that a business owner will face is making sure that the budget is well spent, which generally means not placing all the eggs in one basket. " More
- Language considerations for your online ads/banners
"When you are advertising your business locally, you already know which language should be used in all your promotional materials. The exception is if you are targeting a smaller niche community within your local area, but for the most part, it’s an easy decision to make in terms of language. " More
- What is an ad server and why does a website owner need one?
- How many advertisements should you have on a web page?
- How many ad placements should you have in your email newsletter?
- Basic ad serving metrics: impressions, clicks and click-thru rate
- Serving ads during the re-opening phase
- Advantages of a self-service ad serving program for publishers
- Advantages of online ad serving during the pandemic
- Tips to manage multiple ads effectively in your ad server