Blog AdServer for Ad Agency

Below are articles within AdServer for Ad Agency category on AdSpeed ad server website:
  • Benefits of an ad server for your online business
    "Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
  • How do privacy regulations affect online advertising?
    "Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. " More
  • Benefits of using a third-party adserver
    "Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
  • What is ad serving?
    "Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
  • Five tips when choosing an ad server
    "When it comes to finding an ad server, there are a lot of different options out there. Making a decision can be tough, but it’s one that deserves some real due diligence before selecting with an ad server that is best for you. " More
  • What is responsible advertising?
    "There is a lot of money to be made from advertising, both for the advertiser and the publisher. However, the pursuit of money should not mean ignoring or placing all values and responsibilities aside. " More
  • Online advertising in a crisis or disaster
    "For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
  • Seven common mistakes with international advertising
    "There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. " More
  • Winter ad serving tips
    "While there are some products and services that are a good fit for your website all year round, there are others that are most certainly not. For example, what you might show in the summer may not be appropriate for winter. " More
  • Pros and cons of advertising on physical magazines
    "While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow your entire advertising budget on a single form of marketing that ends up being a dud? " More
  • 5 common tasks after the end of an ad campaign
    "By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
  • Advantages of having your own adserver
    "The vast majority of website owners increase their revenues by having interesting ads on their websites. However, there are still many people out there who know little about how ads show up on a screen. " More
  • Five most common ad formats
    "No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
  • Offering deals and discounts to retain your advertisers
    "If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Limitations of advertising on mobile
    "The number of people using mobile devices to connect to the Internet continues to grow, which has led advertisers to switch their focus towards getting the message out on the smaller screens. While mobile ad serving is certainly a great idea, advertisers should not be putting all their marketing eggs into one basket without serious considerations. " More
  • Issues with ad serving on connected TVs
    "It used to be that your computer or laptop was the only way to get online, but as technology has advanced, there are now countless devices that connect to the Internet and allow you to view live TV, streaming videos, surf the web, or do some shopping online. With that in mind, advertisers are now adjusting their campaigns to deliver ads that can be viewed on everything from smartphones to connected TV’s. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
  • Pros and cons of having a dedicated landing page for each ad
    "When you click on an ad that piques your interest, you are usually taken to a page where you can find more details or purchase the product or service shown in the ad. People who click on ads often want to learn more about the product first. " More
  • Five online advertising ideas for automobile dealers
    "Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. " More