Blog AdServer for Ad Agency

Below are articles within AdServer for Ad Agency category on AdSpeed ad server website:
  • What is ad serving?
    "Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
  • Benefits of using a third-party adserver
    "Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
  • Benefits of an ad server for your online business
    "Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
  • How do privacy regulations affect online advertising?
    "Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. " More
  • Online advertising in a crisis or disaster
    "For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
  • Seven common mistakes with international advertising
    "There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. " More
  • Five most common ad formats
    "No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
  • Advantages of having your own adserver
    "The vast majority of website owners increase their revenues by having interesting ads on their websites. However, there are still many people out there who know little about how ads show up on a screen. " More
  • 5 common tasks after the end of an ad campaign
    "By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
  • Offering deals and discounts to retain your advertisers
    "If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
  • Limitations of advertising on mobile
    "The number of people using mobile devices to connect to the Internet continues to grow, which has led advertisers to switch their focus towards getting the message out on the smaller screens. While mobile ad serving is certainly a great idea, advertisers should not be putting all their marketing eggs into one basket without serious considerations. " More
  • Major mistakes when advertising to kids
    "If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? " More
  • How to advertise to a technical and professional audience?
    "It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. " More
  • Five factors to consider when advertising luxury items
    "One of the things that you quickly learn when advertising products and services is that no two things can really be marketed the same way. One form of advertising that delivers great results for one product may not work at all for another, which is why specific advertising strategies are needed for every single product. " More
  • Setting up an ad campaign for a sales promotion
    "One of the best ways to draw in new customers is via a sales promotion. You would think that making this happen would be as simple as throwing up a few banner ads online and waiting for everyone to flock to your site. " More
  • Five issues with brand safety for online advertisers
    "One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. " More
  • Five online advertising ideas for automobile dealers
    "Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. " More
  • Pros and cons of having a dedicated landing page for each ad
    "When you click on an ad that piques your interest, you are usually taken to a page where you can find more details or purchase the product or service shown in the ad. People who click on ads often want to learn more about the product first. " More