Blog AdServer for Advertiser

Below are articles within AdServer for Advertiser category on AdSpeed ad server website:
  • Benefits of using a third-party adserver
    "Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
  • Benefits of an ad server for your online business
    "Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
  • What is ad serving?
    "Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
  • Online advertising in a crisis or disaster
    "For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
  • 5 common tasks after the end of an ad campaign
    "By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
  • Five most common ad formats
    "No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
  • Setting up an ad campaign for a sales promotion
    "One of the best ways to draw in new customers is via a sales promotion. You would think that making this happen would be as simple as throwing up a few banner ads online and waiting for everyone to flock to your site. " More
  • How to advertise to a technical and professional audience?
    "It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. " More
  • How should you advertise to tourists and travelers?
    "While there is often a push to advertise to people locally, you could be missing out by taking such a narrow approach. If you offer a product or service that appeals to visitors from out of town or even from other countries, you should know that they have a different mindset and goal than your local residents. " More
  • 5 ideas to get more clicks on your banner ads
    "Ad banners are displayed with the goal to get viewers clicking on them to find out more about the offer on your landing page. Having more clicks means more chances to convert viewers into customers. " More
  • Ad Serving 101
    "Ad serving is the act of delivering an online advertisement to a browser on a computer, smartphone, or tablet. This is done through an ad server, which is a software solution, that helps publishers, advertisers, ad agencies, ad networks and ad exchanges, manage their advertising programs. " More
  • How AdSpeed is better than other choices of ad servers
    "When working with advertising campaigns, marketers need a committed company who is responsive to their needs and serve them better with a powerful ad management & ad serving platform. AdSpeed AdServers are unlike many other adservers that you might consider for your business. " More
  • Checklist before placing an online ad for your product
    "Creating a great product is only half the battle, the other half is being able to reach your target audience and create some interest in what you have to offer. Naturally, you will need to advertise your product as effectively as possible to get the results you envision. " More
  • Where to advertise your product or service?
    "Every business needs to market their products and services in order to be found and be competitive in the marketplace. There are now more advertising options than ever before, and while that is a good thing, it can also be a little overwhelming. " More
  • How can an advertiser select a suitable ad network?
    "An advertising network, or ad network, is known as the broker between advertisers and website owners who want to host advertisements on their websites. Basically, ad network companies help advertisers connect with websites that are willing to provide and sell advertising space. " More
  • Should non-profit organizations spend money on online advertising?
    "When you think about non-profits, you tend to think about volunteers and fundraising events. While they are certainly still approaches used by these groups, non-profits are also taking advantage of modern technology, which means using the Internet to get their message to the masses. " More
  • What should you avoid when designing a native ad?
    "There are many different ways to advertise a product or service, and the Internet has added even more options that go above and beyond the tried and true traditional advertising methods. The way people advertise online changes over the years, as the needs of the audience changes, not to mention the technology. " More
  • Five avoidable mistakes of political ads
    "Everywhere you turn right now, you run into ads put out by politicians and their political parties, with all of them telling you that they are the right person to vote for. It used to be that you could simply turn off the TV to avoid such ads, but the internet is now a place where political ads run wild. " More