Blog AdServer for Publisher
Below are articles within AdServer for Publisher category on AdSpeed ad server
- How do privacy regulations affect online advertising?
"Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. " More
- Benefits of an ad server for your online business
"Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
- What is ad serving?
"Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
- Benefits of using a third-party adserver
"Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
- Online advertising in a crisis or disaster
"For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
- Seven common mistakes with international advertising
"There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. " More
- Advantages of having your own adserver
"The vast majority of website owners increase their revenues by having interesting ads on their websites. However, there are still many people out there who know little about how ads show up on a screen. " More
- Five most common ad formats
"No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
- 5 common tasks after the end of an ad campaign
"By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
- What are the pros and cons of self-serve advertising?
"Selling advertising on your website can take many different forms, and it really all depends on what you are looking to get out of it. For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. " More
- What to look for in a third-party ad server?
"If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A third-party adserver helps a publisher lower operational and development costs compared to an in-house ad server solution that you build and operate with your own staff and servers. " More
- Ad Serving 101
"Ad serving is the act of delivering an online advertisement to a browser on a computer, smartphone, or tablet. This is done through an ad server, which is a software solution, that helps publishers, advertisers, ad agencies, ad networks and ad exchanges, manage their advertising programs. " More
- How AdSpeed is better than other choices of ad servers
"When working with advertising campaigns, marketers need a committed company who is responsive to their needs and serve them better with a powerful ad management & ad serving platform. AdSpeed AdServers are unlike many other adservers that you might consider for your business. " More
- Top 5 things to consider before adding a new ad placement
"Website owners are so keen to get another form of income on their site that they quickly turn to selling ad space and forget about the complexities that come with it. They may have ads that are a perfect complement to the content of their site, but they may not have the desired effect if they are placed in the wrong location. " More
- How to make money from your website forums?
"A forum is an excellent addition to any website, as it gives users a place to congregate and get involved in discussions. It’s a place where you can get a real idea about what the users of your site want, which in turn can help you create a site that is better suited to the people who regularly visit there. " More
- What should your ad server have?
"Getting a website together and publish it to the Internet is easier now than it has ever been. The hard part comes when trying to build your audience and improve your search engine ranking. " More
- How to earn more from advertising on your website?
"When it comes to earning money from your website, advertising is an obvious option. If you have ads on your site and are not particularly pleased with the results you are getting, there are things that you can do to make more money from your ad spaces. " More
- Pros and cons of relying only on advertising revenue
"Perform a search for income opportunities and you will be met with page after page of ways to make money online. Some people create sites that allow them to create multiple streams of income, while others are quite happy to have a single source of income from their websites. " More
- How to avoid malicious ads from hacking your site?
"Viruses and malware are an issue for anyone who uses a computer, but they can be particularly problematic for online publishers with ad serving on their websites. It is not uncommon for a malicious piece of code to be installed in an ad, wreaking havoc on your own system, as well as on those who click on that ad on your site. " More
- Five considerations when designing your website for advertising
"Putting together a site that is designed to include ads is not particularly difficult, but if you get the layout wrong, it can cost you in ad revenue and in site traffic. The ads may end up in positions where they are not entirely visible, or you may be displaying them in a way that does not show them fully or somehow blocks the main body of your site. " More