Blog AdServer for Ad Network

Below are articles within AdServer for Ad Network category on AdSpeed ad server website:
  • Benefits of using a third-party adserver
    "Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
  • What is ad serving?
    "Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
  • Benefits of an ad server for your online business
    "Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
  • What are the pros and cons of self-serve advertising?
    "Selling advertising on your website can take many different forms, and it really all depends on what you are looking to get out of it. For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. " More
  • Why should an ad network display relevant ads?
    "Ad networks and ad exchanges are the match makers between publishers and advertisers. They use ad serving technology behind the scene to place advertisements onto a website or blog. " More
  • What to look for in a third-party ad server?
    "If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A third-party adserver helps a publisher lower operational and development costs compared to an in-house ad server solution that you build and operate with your own staff and servers. " More
  • Online advertising in a crisis or disaster
    "For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
  • Seven common mistakes with international advertising
    "There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. " More
  • 5 common tasks after the end of an ad campaign
    "By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
  • Five most common ad formats
    "No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
  • Five online advertising ideas for automobile dealers
    "Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being put out there by the competition. " More
  • Five issues with brand safety for online advertisers
    "One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. " More
  • How should you advertise to tourists and travelers?
    "While there is often a push to advertise to people locally, you could be missing out by taking such a narrow approach. If you offer a product or service that appeals to visitors from out of town or even from other countries, you should know that they have a different mindset and goal than your local residents. " More
  • Major mistakes when advertising to kids
    "If you have children, you are probably already well aware the impact that advertising can have on them. How many times have you heard them say that they want a specific toy, meal, or place to visit after hearing about it on TV in an ad? " More
  • Setting up an ad campaign for a sales promotion
    "One of the best ways to draw in new customers is via a sales promotion. You would think that making this happen would be as simple as throwing up a few banner ads online and waiting for everyone to flock to your site. " More
  • How to advertise to a technical and professional audience?
    "It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. " More
  • How AdSpeed is better than other choices of ad servers
    "When working with advertising campaigns, marketers need a committed company who is responsive to their needs and serve them better with a powerful ad management & ad serving platform. AdSpeed AdServers are unlike many other adservers that you might consider for your business. " More
  • Ad Serving 101
    "Ad serving is the act of delivering an online advertisement to a browser on a computer, smartphone, or tablet. This is done through an ad server, which is a software solution, that helps publishers, advertisers, ad agencies, ad networks and ad exchanges, manage their advertising programs. " More