Blog AdServer for Ad Network

Below are articles within AdServer for Ad Network category on AdSpeed ad server website:
  • Benefits of an ad server for your online business
    "Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites by performing three important related functions: " More
  • How do privacy regulations affect online advertising?
    "Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. " More
  • What is ad serving?
    "Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program. It makes these tasks easier and more efficient. " More
  • Benefits of using a third-party adserver
    "Any publisher, advertiser, ad agency or ad network looking to make serious money from advertising should consider using an adserver, whether it is an in-house adserver or a 3rd-party adserver. Here are just 5 potential benefits that you will see going with a 3rd-party ad server: " More
  • What are the pros and cons of self-serve advertising?
    "Selling advertising on your website can take many different forms, and it really all depends on what you are looking to get out of it. For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. " More
  • How do hackers use online advertising to serve their malicious purposes?
    "When it comes to online advertising, publishers spend a lot of time finding and selecting ads that are profitable and also relevant to their viewers. With too many advertisers, ads and different ad vendors, it is easy to overlook little details, which might mean placing ads that are harmful to anyone that views or clicks on them. " More
  • Why should an ad network display relevant ads?
    "Ad networks and ad exchanges are the match makers between publishers and advertisers. They use ad serving technology behind the scene to place advertisements onto a website or blog. " More
  • What to look for in a third-party ad server?
    "If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A third-party adserver helps a publisher lower operational and development costs compared to an in-house ad server solution that you build and operate with your own staff and servers. " More
  • Online advertising in a crisis or disaster
    "For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. " More
  • Seven common mistakes with international advertising
    "There are many advertisers out there who are more than happy to get their message out to as many people as possible. Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. " More
  • 5 common tasks after the end of an ad campaign
    "By the time your ad campaign has run its course, you expect it to achieve all the goals that you had planned from the outset. Rather than the end of the run being a time to relax, it is often a time to finalize your current campaign in preparation for the next one. " More
  • Advantages of having your own adserver
    "The vast majority of website owners increase their revenues by having interesting ads on their websites. However, there are still many people out there who know little about how ads show up on a screen. " More
  • Pros and cons of advertising on physical magazines
    "While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow your entire advertising budget on a single form of marketing that ends up being a dud? " More
  • Five most common ad formats
    "No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose. The costs and earnings potential of each type of ad varies, which is why it’s worth looking into each of them to see which ones fit your budget as an advertiser, and which offer the best earning potential as a publisher. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More
  • Offering deals and discounts to retain your advertisers
    "If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. " More
  • Negative effects of ad targeting
    "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
  • Limitations of advertising on mobile
    "The number of people using mobile devices to connect to the Internet continues to grow, which has led advertisers to switch their focus towards getting the message out on the smaller screens. While mobile ad serving is certainly a great idea, advertisers should not be putting all their marketing eggs into one basket without serious considerations. " More
  • Advertising and legality of a product
    "We now live in a world where the rules and regulations are not consistent from one place to another. We are not just talking different countries here, but also different states and regions within a given country. " More
  • Artificial intelligence in advertising
    "Businesses that are successful are the ones that deliver great customer service as well as a quality product. This means catering to the specific needs of the customer, which is a whole lot easier to do in-store and face-to-face than it is online. " More