Significant improvements in navigationWe are restructuring the relationship between entities that will make it easier and more logical for advertisers and publishers to manage. If you see an error message, our developers are working to sort it out. We appreciate your patience. This upgrade allows ads to be created by both publishers and advertisers.
PublishersPublishers can create ads on behalf of advertiser and then link to the advertiser. Publishers can see stats/reports for the ads they are serving for any advertiser (only the ads that created by the publisher and those given access to the publisher by the advertiser). This is different from before and instead of seeing stats for the advertiser's campaigns, you'll see stats for the advertiser (those ads you have access). If you need to break up the advertiser's ads into multiple sets, you can use the "Group" feature from the main menu.
AdvertisersAdvertiser can also create new ads and link to publishers for serving. Ads does not need to be inside a campaign to link between advertiser & publisher. Campaigns are setup and managed by the advertiser.
This feature is new and our team is working to correct and smooth out all related issues ASAP.
- What is an ad server?
"In short, an ad server, or adserver, is a software solution that helps publishers, advertisers, ad agencies, and ad networks, manage their advertising campaigns. The ad serving software uses its ad tag, or ad code, to display the programmed online advertisements on the selected websites, blogs, apps. " More
- Five ideas for publishers to help their advertisers
"If your goal is to land advertisers and keep them coming back for more, you need to be able to deliver outstanding customer service. The fact of the matter is that advertisers essentially have unlimited choices available to them for online advertising because there are sure to be countless publishers out there looking to sell space on their websites. " More
- Pros and cons of selling ads directly to advertisers or through ad networks
"As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you need. " More
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