Significant improvements in navigationWe are restructuring the relationship between entities that will make it easier and more logical for advertisers and publishers to manage. If you see an error message, our developers are working to sort it out. We appreciate your patience. This upgrade allows ads to be created by both publishers and advertisers.
PublishersPublishers can create ads on behalf of advertiser and then link to the advertiser. Publishers can see stats/reports for the ads they are serving for any advertiser (only the ads that created by the publisher and those given access to the publisher by the advertiser). This is different from before and instead of seeing stats for the advertiser's campaigns, you'll see stats for the advertiser (those ads you have access). If you need to break up the advertiser's ads into multiple sets, you can use the "Group" feature from the main menu.
AdvertisersAdvertiser can also create new ads and link to publishers for serving. Ads does not need to be inside a campaign to link between advertiser & publisher. Campaigns are setup and managed by the advertiser.
This feature is new and our team is working to correct and smooth out all related issues ASAP.
- Why would a publisher need an ad server?
"If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. " More
- Pros and cons of selling ads directly to advertisers or through ad networks
"As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you need. " More
- Summary for 2006
"Happy Holidays 2006! A new year is coming and we thank you for your business in 2006 and look forward to deliver even more new features, more ad servers and more value to you in 2007. Our technical support response will be slower during this holiday season but we always have staff monitor the system performance 24/7/365 and make sure they operate smoothly. " More
- Pros and cons of having a dedicated landing page for each ad
- Five considerations when designing your website for advertising
- How should publishers handle ad blocking?
- Checklist before placing an online ad for your product
- Why do people block online ads?
- How can publishers improve relationships with their advertisers?
- Five ideas for native advertising
- What is ad serving?