Blog Selling Ads Directly
Below are articles within Selling Ads Directly category on AdSpeed ad server
- How can publishers improve relationships with their advertisers?
"In order to be successful in any sort of business venture, you need to be adept at fostering positive relationships with everyone that you deal with. Too many people make the mistake of focusing on the customer and forgetting that the supplier is responsible for delivering the items that those people want. " More
- When can you sell ads directly to advertisers?
"One of the best aspects of having advertising on your website is when you reach a certain point, you can sell ads directly to the advertisers. There is no set amount of traffic that you need to hit in order to make that leap, as some advertisers will require you to have a larger audience than others. " More
- Five challenges with selling ads on your website directly to advertisers
"One of the major benefits of having a successful website is the ability to sell advertising space on your pages. There is definitely money to be made in doing so, but it can be difficult to get the advertisers you want. " More
- Why sell your ad space directly to advertisers?
"Let’s imagine for a moment that you have created a website that is really starting to take off in terms of the number of visitors it receives. It is at this point that you should really start thinking about ways to monetize your site without affecting the quality of the space. " More
- Five ideas for publishers to help their advertisers
"If your goal is to land advertisers and keep them coming back for more, you need to be able to deliver outstanding customer service. The fact of the matter is that advertisers essentially have unlimited choices available to them for online advertising because there are sure to be countless publishers out there looking to sell space on their websites. " More
- Five benefits of ad networks and ad exchanges
"The average website owner is always looking for ways to generate a steady stream of income from their websites. Adding online advertising to their sites is a great way to make some additional revenue, but it can take time build up a list of clients and come up with ad rates that make site monetization worth it in the first place. " More
- How to charge a higher rate for advertising on your website?
"Selling advertising on your website can be an extremely lucrative proposition. The goal is always to increase advertising revenue. " More
- Ideas to promote your self-service advertising program
"Website owners are well aware that selling their own ad space is a great way to earn revenues, but many find themselves frustrated at the result. There are many self-service programs out there, but not all of them offer what advertisers are looking for. " More
- Why would a publisher need an ad server?
"If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. " More
- Selling ads directly vs. selling through ad networks
"Publishers have two popular ways to monetize their ad inventory: selling directly to advertisers or selling through ad networks. " More
- What does a publisher need to do after an advertiser places an ad order?
"There is money to be made by selling advertising on your website, but there is a whole lot more to the process than simply taking the money and uploading a banner. While ads can help your site, they can also have a negative effect if you don’t follow the proper steps after an advertiser has placed his/her order. " More
- How to make your advertisers happy?
"If you depend on online advertising as one of your revenue sources, you need care and dedication to ensure your advertisers are happy. After all, they are the ones that provide the necessary funds for you to pay your web hosting, domain name, and cover your operating expenses. " More
- Why you should have a pay-per-click program on your website?
"When website owners start advertising on their websites, they usually only consider Google AdSense, since it is the most common option and it is easy to start with. While there is certainly the possibility of earning a decent income using the ads delivered by Google, you should know that it is not the only option and a lot of times, it is not the best option either. " More
- Why should you use an ad server?
"An ad server, put simply, is a web server that delivers and tracks advertisements for online marketing purposes. However, it plays a crucial role behind all marketing campaigns by delivering advertisements to online visitors, in a targeted fashion through multiple channels such as the Internet, mobile websites and mobile apps. " More
- Why having your own advertisers is better than using ad networks?
"When it comes to having ads displayed on their pages, website owners have a couple of different options to choose from. They can either get the ads through an ad network or sell the advertising space directly. " More
- Problems with advertising on too many sites
"While it’s true that more people seeing your ad can potentially mean more business, the reality is that you can create serious issues by blasting your ads over too many websites. Sure, more people will see the ads that you put out, but how many are actually your target audience and how much are you paying for these campaigns? " More
- How to raise your ad quality?
"Ad serving has become an accepted part of the website experience, but the quality of ads that you place on your site can have a big impact on your business. Irrelevant ads can hurt the income you generate from advertisers, and can also negatively affect your overall sales and leads. " More
- Security concerns with online advertising
"Publishers are well aware that there is a lot of money to be made by showing ads on their website. However, the issue here is that when rushing to monetize their pages, there are some site owners who do not perform proper due diligence. " More
- Top 5 things a publisher should do to retain current advertisers
"Landing advertisers for your website can be challenging, but it is certainly something that can be achieved by just about anyone with a little bit of drive and determination. An equally important task here is making sure that your existing advertisers decide to stay for the long haul. " More
- Advertising on fad and speculation products
"If you head to any store, either online or brick-and-mortar, you will likely find items that fall under the fad or speculation category, which are hot today but might disappear the next day. Examples includes hot new toys, fast fashions and most recently, cryptocurrencies. " More