Blog Selling Ads Directly
Below are articles within Selling Ads Directly category on AdSpeed ad server
- Why sell your ad space directly to advertisers?
"Let’s imagine for a moment that you have created a website that is really starting to take off in terms of the number of visitors it receives. It is at this point that you should really start thinking about ways to monetize your site without affecting the quality of the space. " More
- Five challenges with selling ads on your website directly to advertisers
"One of the major benefits of having a successful website is the ability to sell advertising space on your pages. There is definitely money to be made in doing so, but it can be difficult to get the advertisers you want. " More
- How can publishers improve relationships with their advertisers?
"In order to be successful in any sort of business venture, you need to be adept at fostering positive relationships with everyone that you deal with. Too many people make the mistake of focusing on the customer and forgetting that the supplier is responsible for delivering the items that those people want. " More
- When can you sell ads directly to advertisers?
"One of the best aspects of having advertising on your website is when you reach a certain point, you can sell ads directly to the advertisers. There is no set amount of traffic that you need to hit in order to make that leap, as some advertisers will require you to have a larger audience than others. " More
- Five benefits of ad networks and ad exchanges
"The average website owner is always looking for ways to generate a steady stream of income from their websites. Adding online advertising to their sites is a great way to make some additional revenue, but it can take time build up a list of clients and come up with ad rates that make site monetization worth it in the first place. " More
- Ideas to promote your self-service advertising program
"Website owners are well aware that selling their own ad space is a great way to earn revenues, but many find themselves frustrated at the result. There are many self-service programs out there, but not all of them offer what advertisers are looking for. " More
- How to charge a higher rate for advertising on your website?
"Selling advertising on your website can be an extremely lucrative proposition. The goal is always to increase advertising revenue. " More
- Selling ads directly vs. selling through ad networks
"Publishers have two popular ways to monetize their ad inventory: selling directly to advertisers or selling through ad networks. " More
- What does a publisher need to do after an advertiser places an ad order?
"There is money to be made by selling advertising on your website, but there is a whole lot more to the process than simply taking the money and uploading a banner. While ads can help your site, they can also have a negative effect if you don’t follow the proper steps after an advertiser has placed his/her order. " More
- How to make your advertisers happy?
"If you depend on online advertising as one of your revenue sources, you need care and dedication to ensure your advertisers are happy. After all, they are the ones that provide the necessary funds for you to pay your web hosting, domain name, and cover your operating expenses. " More
- Why would a publisher need an ad server?
"If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high quality and fresh content. These types of sites are very much on the radar of advertisers because premium ad placements on quality websites are more likely to convert into actual sales. " More
- Why having your own advertisers is better than using ad networks?
"When it comes to having ads displayed on their pages, website owners have a couple of different options to choose from. They can either get the ads through an ad network or sell the advertising space directly. " More
- Why should you use an ad server?
"An ad server, put simply, is a web server that delivers and tracks advertisements for online marketing purposes. However, it plays a crucial role behind all marketing campaigns by delivering advertisements to online visitors, in a targeted fashion through multiple channels such as the Internet, mobile websites and mobile apps. " More
- Why you should have a pay-per-click program on your website?
"When website owners start advertising on their websites, they usually only consider Google AdSense, since it is the most common option and it is easy to start with. While there is certainly the possibility of earning a decent income using the ads delivered by Google, you should know that it is not the only option and a lot of times, it is not the best option either. " More
- Positive effects of ad targeting
"You often hear advertisers talk about the importance of reaching their target audience. Every business, no matter the size, has a limited advertising budget. " More
- Five considerations for publishers with pay-per-lead advertising
"As a publisher, you have several different ad pricing options available to you on your website. Choosing which one will be the most lucrative and profitable can be a tough task, and it is often found by trial and error, especially for a new website. " More
- Pros and cons of advertising in an application
"If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a lot of money to develop and market, and it’s only fair that the creators actually recoup some of the money for their hard work. " More
- Five considerations when accepting and approving ads for your site
"Placing ad on your site is an excellent way to earn some revenue. The mistake that publishers often make is that they will accept any ad that is offered to them, just so that they can increase their earnings. " More
- Should you charge for ad clicks or ad impressions? CPC vs. CPM
"When it comes to having ads on your blog or website, there are a couple of different pricing strategies that you can employ. If you have a site that generates a lot of traffic every day, you might be quite happy to go with ads that pay by the number of impressions. " More
- What are the pros and cons of self-serve advertising?
"Selling advertising on your website can take many different forms, and it really all depends on what you are looking to get out of it. For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. " More