Blog Video Ad Server

Below are articles within Video Ad Server category on AdSpeed ad server website:
  • Ad serving on mobile versus desktop
    "All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • Best practices for video ad serving
    "Video advertising is popular because it is easy to consume within a short amount of time. People are getting busier and busier. " More
  • Benefits of outstream video ads
    "When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. " More
  • How to create effective video ads
    "It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. " More
  • What do the best video ads have in common?
    "If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
  • What is VAST?
    "As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players. " More
  • What are the pros and cons of online video advertising?
    "Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • How does video ad serving work?
    "Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
  • Benefits of video ad serving
    "Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. " More
  • Serving up a powerful video ad campaign
    "There is an old adage that a picture is worth a thousand words. You would have to say that this is especially true in this day and age. " More
  • The rise of online video advertising
    "It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. " More
  • Benefits of online video advertising over traditional TV advertising
    "Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. " More
  • Benefits of a video ad server for Roku
    "Back in the day, the number of ways to advertise and get your message out were rather limited. The arrival of the Internet, smart TVs, set-top devices like Roku and video streaming services changed everything about how we consume video content. " More
  • Five benefits of video ad serving for your online magazine
    "When you have an online publication or magazine, it is perfectly natural that you keep looking for alternate ways to make money and at the same time, your visitors and customers can appreciate. While most people tend to think only about regular banner ads, the truth is that you should definitely consider serving video ads on your site. " More
  • Benefits of ad serving on smart TVs for small publishers and developers
    "There are always new marketing options and advertising channels opening up as technology advances, with smart TV’s being one of the latest of those options. Smart TV’s are not something that you find in every home yet, but there are also a lot of people who use boxes such as Roku and Apple TV to turn their current television into a smart set. " More
  • Benefits of using your own ad server for Roku channels
    "Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with businesses able to get their message out inexpensively and quickly, while also being able to hit a targeted audience. " More
  • Ad serving in hotels and resorts
    "As far as advertising goes, you might imagine that hotels and resorts would be happy just to get some bookings and guests through the front door. That is not the case because these vacation establishments understand the benefits of marketing to their clients before, during and after their stay at the hotel or resort. " More