Blog Video Ad Server

Below are articles within Video Ad Server category on AdSpeed ad server website:
  • How does video ad serving work?
    "Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • What is VAST?
    "As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players. " More
  • What do the best video ads have in common?
    "If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
  • How to create effective video ads
    "It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. " More
  • What are the pros and cons of online video advertising?
    "Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
  • Benefits of online video advertising over traditional TV advertising
    "Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. " More
  • The rise of online video advertising
    "It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. " More
  • Why should you add video advertising to your website?
    "There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? " More
  • What are the pros and cons of mobile advertising?
    "Most businesses are now on board with the idea that they need to have a web presence if they are to succeed in today’s marketplace. Most are also aware that social media is important in their marketing strategies, but there are still many that are behind the pace when it comes to reaching customers in the mobile market space. " More
  • Things to consider when starting your first mobile advertising campaign
    "In this modern age, more people are switching to mobile devices to perform an increased number of tasks. This includes everything from checking their e-mail to browsing the internet and even using apps for business and recreational reasons. " More
  • What are the pros and cons of advertising via email newsletters?
    "One of the great things about advertising is that there are now multiple ways of reaching your target audience. Traditional marketing methods now sit side by side with online forms of advertising, with the latter proving to be very popular with small businesses, mostly due to the lower costs associated with running an online campaign. " More
  • What not to do with mobile advertising?
    "The world of advertising changed the moment the internet started to grow in popularity, and is changing once again because of mobile devices. The number of people accessing the internet via a smartphone or tablet is growing at a very high rate, which means that businesses need to adjust the way in which they get their message out to the masses. " More
  • What you need to know about email ad serving?
    "Email is still a very viable way of reaching your target audience, but it’s a method of marketing that has to be approached very carefully. Where things can get tricky is if you are juggling ads from different advertisers, you might end up blasting our emails containing ads that are only relevant to very few people on your mailing list. " More
  • What should you avoid when placing ads in email newsletters?
    "If you have built a big list of email subscribers, you have a great way to earn additional revenue by placing ads in front of many people on a regular basis. Perhaps the most effective way to do this is by creating an email newsletter that delivers valuable information to your subscribers and includes some targeted and relevant ads in each newsletter. " More
  • Where to place advertising in mobile games?
    "You may recently have noticed that mobile games are starting to advertise on TV. This is a sure sign that the makers of these games are raking in some serious money, as it’s definitely not cheap to get an ad on television, especially if you are using a big name celebrity to endorse it. " More
  • Using advertising technology to grow your business
    "Advertising technology, or simply ad tech, changes very rapidly because it combines advertising and technology, which are both very dynamic industries. It is just impossible to predict how we will use advertising 5 or 10 years from now. " More
  • Prepare your website and ad placements for mobile devices
    "You don't need to be technologically savvy to understand that the way we access the internet today is a lot different than it was 5-10 years ago. More and more people are going online, while on the go, with their smartphones, as well as other mobile devices. " More
  • Pros and cons of advertising in an application
    "If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a lot of money to develop and market, and it’s only fair that the creators actually recoup some of the money for their hard work. " More
  • Five ways mobile advertising can help your business
    "In recent years, technology has forced companies to change the way in which they do business. While there is always a steep learning curve in adapting to a new technology, one aspect that is actually not so difficult is marketing. " More