Blog Video Ad Server

Below are articles within Video Ad Server category on AdSpeed ad server website:
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • What are the pros and cons of online video advertising?
    "Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • How to create effective video ads
    "It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. " More
  • What do the best video ads have in common?
    "If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
  • What is VAST?
    "As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • How does video ad serving work?
    "Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
  • Benefits of online video advertising over traditional TV advertising
    "Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. " More
  • Benefits of a video ad server for Roku
    "Back in the day, the number of ways to advertise and get your message out were rather limited. The arrival of the Internet, smart TVs, set-top devices like Roku and video streaming services changed everything about how we consume video content. " More
  • The rise of online video advertising
    "It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. " More
  • Five benefits of video ad serving for your online magazine
    "When you have an online publication or magazine, it is perfectly natural that you keep looking for alternate ways to make money and at the same time, your visitors and customers can appreciate. While most people tend to think only about regular banner ads, the truth is that you should definitely consider serving video ads on your site. " More
  • Benefits of ad serving on smart TVs for small publishers and developers
    "There are always new marketing options and advertising channels opening up as technology advances, with smart TV’s being one of the latest of those options. Smart TV’s are not something that you find in every home yet, but there are also a lot of people who use boxes such as Roku and Apple TV to turn their current television into a smart set. " More
  • Why should you add video advertising to your website?
    "There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? " More
  • Ad serving in hotels and resorts
    "As far as advertising goes, you might imagine that hotels and resorts would be happy just to get some bookings and guests through the front door. That is not the case because these vacation establishments understand the benefits of marketing to their clients before, during and after their stay at the hotel or resort. " More
  • Ad creative tips during a crisis
    "In times of crisis, the average person isn't really concerned about going out and buying the next greatest and latest product or service that’s out there. Instead, they are more concerned with making sure that their family is safe and that they have everything they need to safely navigate the crisis. " More
  • Popular ad serving trends for 2020
    "Each year brings new technology and fresh changes to advertising that could feel overwhelming for publishers and advertisers. However, many changes are evolutionary, gradual and not deal-breakers. " More
  • How to create an effective video advertisement
    "Online video advertising is not a new ad format. It’s been around for many years starting with TV commercials, moving billboards, and now expanding rapidly online. " More
  • Industries with a surge in ad serving during pandemic
    "Everyone has been hit by the pandemic in one way or another, but while many are struggling to survive, others are thriving in what we now describe as the new normal. Walk down any street now and you will see a lot of businesses closed, many of whom may never return. " More
  • Issues with ad serving on connected TVs
    "It used to be that your computer or laptop was the only way to get online, but as technology has advanced, there are now countless devices that connect to the Internet and allow you to view live TV, streaming videos, surf the web, or do some shopping online. With that in mind, advertisers are now adjusting their campaigns to deliver ads that can be viewed on everything from smartphones to connected TV’s. " More