How to create effective video ads
It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. Companies understand that a video ad can be targeted to a specific viewer and that it can tell a persuasive story much better than a static banner image. An effective video can boost brand awareness, increase product sales, and even help drive website traffic. Here are some quick tips to help create such an advertisement:
Length of Video Ad
One of the most important factors of an effective video ad is its length. In most cases, you should focus on delivering your message within 15 seconds. Data shows that viewers are twice more likely to watch a 15-second ad than a 30-second ad. A 5-second video ad is probably too short to properly convey a message. So, be concise and precise.
Connect with Viewers
Try to connect with your viewers through your video ad. In order to do this, you must know who your audience is and deliver engaging content to them. You should have details about your viewers such as: age, gender, general like/dislikes. Reach out to your viewers and gain their attention. Find a way for your video ad to stand out without disrupting the viewer.
Call to Action
Do not think that viewers will instinctively click on your ad or perform some other beneficial action unless you ask them to. If you have successfully gained their attention then tell them what they should do, whether it is clicking on the ad to purchase a product or, clicking on the ad to visit your website. Be specific. This can be done verbally through the video or through text to save valuable time.
Goals and Measures
It is crucial that you understand why you are creating the video ad. Do you want to increase sales of a specific product? Do you want to drive more traffic to your website or create more buzz on your social media networks? It is best to have a goal that you can measure and then use tools, such as a video ad server
, to properly track and measure the effect of your video ad.
The last-yet-indispensable tip is to plan things carefully. The plan should ensure that all the above tips are utilized to their full effect. Your plan should have the following points:
- A list of the goals you want to achieve with the ad
- Information about your audience
- The call to action you will use
- The targeted length of the video
- Ad tracking tools that will be used to measure the effectiveness of the ad
- Ideas on how to engage the viewers
- What do the best video ads have in common?
"If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
- The rise of online video advertising
"It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. " More
- How does video ad serving work?
"Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More