Features Ad Serving

Email Ad Serving

You can manage and display advertising in email messages and newsletters with AdSpeed's email ad server.

Pricing

Email ad serving is included in all of our Premium plans at no extra charge.

Email Ad Formats

Email clients and email-reading software often have a number of technical restrictions that disable certain functionality. Most email clients do not support or allow JavaScript, IFRAME tag, Flash/SWF, and cookie for security and privacy reasons. For this reason, Flash/SWF, Rich-Media, and third-party HTML ads will not display in most email clients and you should avoid these ad formats. Image banner ads are the most common for email advertising and they can be created like other image ad banners that you display on your website.

Serving Code for Email/Newsletter

There are two options to get the email ad serving code:
  • For a specific Ad: Display any individual image or text ad in email by clicking on the ad name, click on "Serving Code" tab and choose the format to be Simplified/Email.
  • For an Email Zone: Rotate image ads with a zone for email/newsletter

Mixing Ad Dimensions

When you generate the email ad tag for a zone, it is set to display "Any" ad dimension by default. The width and height attribute of the banner image is skipped and ignored, allowing you to mix banners of different sizes together. Of course, you can select a specific dimension if you want to narrow to banners of a certain size.

Hiding Errors and Collapsing Ad Space

If you do not have an ad available in the zone and do not want your visitor to see the default error, you can check "Hide errors" when generating the serving code. Additionally, if you want to avoid taking up valuable space when there is no ad, choose "Any" as the ad dimension or manually remove the "width" and "height" attribute of the IMG tag. This will display a regular ad when there is an available ad and display an almost-invisible 1x1 transparent GIF pixel when there is an error like "No Ad Found" or "Restriction Failed".

Image Proxy

Image proxy servers are designed to fetch images, including ad images, and then re-display those images to their readers. This means the client's actual IP address is hidden and geotargeting by default will not be accurate. Google's Gmail recently started using image proxies for all incoming emails. This means it is the Google's server that is detected as the viewer of the email ad. To ensure accuracy in email ad serving, AdSpeed Ad Server supports Geolocation API for email ad tags. If known, you can supply the latitude and longitude data of your client directly into the serving code and our ad server will use that data for ad targeting.

Keyword Targeting

You can use keyword targeting to display an ad in email that matches certain keywords. See the example email ad tag with keyword targeting

Passing Data to Landing Page

You can use the pass-along parameters to forward custom data from your email campaign to the landing page when a person click on the ad in the email. For example: http://landing.page/?user=1234

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Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.

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