Help Center Reporting Visitor Reports

What are visitor records?

When a visitor clicks or views an ad, the impression or click counter increases immediately. These counters are always available. On the other hand, additional non-personal data about the visitor who clicked or viewed this ad is then randomly processed and retained. Therefore, it is not available for every single impression or click.

Visitor Record

A visitor record includes the following information: anonymized/truncated IP address (geographical information), truncated referring page URL, truncated visited page URL, viewed/clicked ad ID, zone ID (ad placement), user-agent string (browser and operating system information), date and time. Visitor records are used to generate the following reports: Online, Visitor, Site, Technical and Geographical.


We value the privacy of your visitors. No personally-identifiable or sensitive information is included in the reports. Our data collection policy strictly follows our Privacy Statement. Visitor records are kept for a limited number of days and only up to a maximum number of records.

Data Availability

The visitor data could come from today's stats or could be from last week's stats. The actual number depends on your site traffic. If your ads have few impressions, the report will be empty. With more impressions, these records will be from more recent impressions. Visitor, Site, Technical and Geographical reports use a statistical sampling. These reports do not include all visitors in the specified time frame. Our system collects data as they come in but does not retain all records. Only a smaller sampling set is selected randomly, the rest is deleted.

Data Retention

For privacy protection, all visitor records older than 90 days are permanently deleted from our databases and cannot be recovered.

By default, each ad can have up to 1000 random visitor records available. You can purchase an add-on to increase the number of visitor records retained per ad going forward. Detailed views and detailed clicks reports show the list of visitor records. As more data is processed, older data will be removed. Therefore, this number can increase when new visitor records are added and decrease when old records are removed from the database.

Other Articles in Visitor Reports

Reporting on ad performance and tracking by visitors

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