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Help Center Reporting

Description of ad serving metrics. List of different ad performance and ad tracking reports.

Ad Metrics i

  • Ad Event, Ad Engagement and Ad Interaction
  • Click-Through Rate (CTR)
  • Gross Click and Unique Click
  • Gross Impression and Unique Impression

Overview i

  • How accurate is ad tracking and reporting?
  • How can I exclude deleted entities from stats reports?
  • How can I subscribe to RSS stats feeds?
  • How do I change the reporting period?
  • How do I compare between total and breakdown reports?
  • How do I generate breakdown reports?
  • How do I send the email statistic reports to my advertisers or myself?
  • Overall Report
  • What are different chart types?
  • What is a Report Trigger?

Site Reports i

  • Site Report - Excluded Domains
  • Site Report - From Domains
  • Site Report - From Pages
  • Site Report - Visited Domains
  • Site Report - Visited Pages

Visitor Reports i

  • How are technical specifications collected from visitors?
  • Visitor Report - Crawlers and Bots
  • Visitor Report - Detailed Clicks
  • Visitor Report - Detailed Views
  • What are popular browsers and operating systems?
  • What are visitor records?

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Featured

  • What is ad serving?
    Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program.
  • Why should I choose AdSpeed adserver?
    Here are the top five reasons why you should choose AdSpeed over other ad servers.

Blog

June 08, 2023

How many ad placements should you have in your email newsletter?

Email newsletters are a powerful marketing tool that can be used to reach and engage with your audience. However, when it comes to ad serving in email newsletters, it's important to strike the right balance between providing value to your subscribers and promoting your advertiser's products or services.

June 05, 2023

Impact of ad blocking on advertisers and publishers

Ad blockers are software programs that prevent advertisements from being displayed on websites. They have become increasingly popular in recent years because more and more people have become frustrated with the overwhelming amount of ads they encounter online.

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