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Help Center Reporting

Description of ad serving metrics. List of different ad performance and ad tracking reports.

Ad Metrics i

  • Ad Event, Ad Engagement and Ad Interaction
  • Click-Through Rate (CTR)
  • Gross Click and Unique Click
  • Gross Impression and Unique Impression

Overview i

  • How accurate is ad tracking and reporting?
  • How can I exclude deleted entities from stats reports?
  • How can I subscribe to RSS stats feeds?
  • How do I change the reporting period?
  • How do I compare between total and breakdown reports?
  • How do I generate breakdown reports?
  • How do I send the email statistic reports to my advertisers or myself?
  • Overall Report
  • What are different chart types?
  • What is a Report Trigger?

Site Reports i

  • Site Report - Excluded Domains
  • Site Report - From Domains
  • Site Report - From Pages
  • Site Report - Visited Domains
  • Site Report - Visited Pages

Visitor Reports i

  • How are technical specifications collected from visitors?
  • Visitor Report - Crawlers and Bots
  • Visitor Report - Detailed Clicks
  • Visitor Report - Detailed Views
  • What are anonymized visitor records?
  • What are popular browsers and operating systems?

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Featured

  • What is ad serving?
    Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program.
  • Why should I choose AdSpeed adserver?
    Here are the top five reasons why you should choose AdSpeed over other ad servers.

Blog

September 12, 2023

What is an ad server and why does a website owner need one?

An ad server is a software that is used by website owners to manage and serve online advertising. It can be provided as an online service without any download, installation or operational requirement.

September 06, 2023

How many advertisements should you have on a web page?

The number of advertisements that a publisher should have per page depends on a variety of factors, including the goals of your business, the website design, and the preferences of the target audience. Those are just a few considerations to consider when deciding how many advertisements to have per page:

Help Center

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  • Zone
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