Help Center Reporting Ad Metrics
Ad Event, Ad Engagement and Ad InteractionIf you want to track user interactions, engagements or general events for an ad, you can use the ad tracking URLs to record these events. An ad event, ad interaction, or ad engagement, is a general concept and so it can be many things: video ad events, ad interactions, ad viewability, mobile app installations, form submissions, etc.
Video Ad EventsA video ad requires the viewer to click on the Play button to begin streaming. You can record this user action to find out how many visitors actually play the video content. In additional to a standard ad impression, an event is recorded when the play button is pressed. For video ad serving, the VAST template specifies a number of tracking events.
Custom VariableEach event can have a custom value. This is useful for reporting on custom segments and attributes. For example: a video ad can be viewed by different types of user but you want to breakdown the user roles: views by visitors, views by editors, views by authors, and views by admins. Additionally, events can be used to measure custom impressions.
Interaction EventsYou can track when an ad is expanded, minimized or when a user begins filling in the form on the ad. There are many possibilities with custom ad events.
Generate the event tracking URL
- Click on the ad name
- Click on the link "Ad Interaction Events" under "Advanced Integration" section. If you do not see this section, please contact us to enable it for your account
- On that page, you will see the interface for managing events and generating event tracking URLs
Other Articles in Ad Metrics
Ad performance is measured by the ad server including: impressions, clicks, CTR, conversions, events, revenue.
Cannot find an answer for your question? Ask our Customer Care team
- Ad Tracking
"Our system can track ad impressions, clicks, conversions and custom events. Impressions An impression beacon is an invisible image used ..."
- HTML5 Video Ad
"HTML5 introduces the new <video> tag that allows easy integration and display of videos, including video ads. This tag is ..."
- Expandable Ad or Rollover Flash ad
"An expandable ad occupies a smaller area (eg: 728x90) and upon a user action (eg: mouse-over, button click) or after ..."
- Outstream Video Ad
"Outstream video ads allow publishers to display stand-alone video ads outside a streaming video player. It is more advanced than ..."
- Video Ad Serving
"AdSpeed's Video Ad Server uses the IAB standard for video advertising known as VAST (Video Ad Serving Template) so video ..."