What is VAST?As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players.
Basically, the VAST template is an XML data structure containing all information needed to play the advertisements as intended by the user. So by definition, VAST is device and platform independent. VAST-compliant video players can display ads on desktops, laptops, tablets, mobile phones, smart televisions, and other set-top-boxes.
The process first begins with the advertiser setting up the ads in a VAST-compliant ad server. The ad server then returns the XML data according to the VAST template. A VAST-compliant video player then parses this XML data and plays the creatives in the specified manner. VAST supports these main types of ads: linear (pre-roll, mid-roll, post-roll video ads), non-linear (overlay text or image ads) and companion ads.
Improvements and new features are periodically introduced in each newer version of VAST, allowing for more advanced formats to be displayed and additional video serving events to be tracked. AdSpeed Ad Server is compliant with the latest VAST version for video ad serving so make sure you take full advantage of what our adserver has to offer.
- How does video ad serving work?
"Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
- What makes online video advertising attractive?
"There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
- What are the pros and cons of online video advertising?
"Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
- Benefits of online video advertising over traditional TV advertising
"Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. " More
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